Affective design using machine learning : a survey and its prospect of conjoining big data

Customer satisfaction in purchasing new products is an important issue that needs to be addressed in today’s competitive markets. Consumers not only need to be solely satisfied with the functional requirements of a product, and they are also concerned with the affective needs and aesthetic appreciation of the product. A product with good affective design excites consumer emotional feelings so as to buy the product. However, affective design often involves complex and multi-dimensional problems for modelling and maximising affective satisfaction of customers. Machine learning is commonly used to model and maximise the affective satisfaction, since it is effective in modelling nonlinear patterns when numerical data relevant to the patterns is available. This article presents a survey of commonly used machine learning approaches for affective design when two data streams namely traditional survey data and modern big data are used. A classification of machine learning technologies is first provided which is developed using traditional survey data for affective design. The limitations and advantages of each machine learning technology are also discussed and we summarize the uses of machine learning technologies for affective design. This review article is useful for those who use machine learning technologies for affective design. The limitations of using traditional survey data are then discussed which is time consuming to collect and cannot fully cover all the affective domains for product development. Nowadays, big data related to affective design can be captured from social media. The prospects and challenges in using big data are discussed so as to enhance affective design, in which very limited research has so far been attempted. This article provides guidelines for researchers who are interested in exploring big data and machine learning technologies for affective design

The Management of Direct Material Cost During New Product Development: A Case Study on the Application of Big Data, Machine Learning, and Target Costing

This dissertation thesis investigates the application of big data, machine learning, and the target costing approach for managing costs during new product development in the context of high product complexity and uncertainty. A longitudinal case study at a German car manufacturer is conducted to examine the topic. First, we conduct a systematic literature review, which analyzes use cases, issues, and benefits of big data and machine learning technology for the application in management accounting. Our review contributes to the literature by providing an overview about the specific aspects of both technologies that can be applied in managerial accounting. Further, we identify the specific issues and benefits of both technologies in the context management accounting. Second, we present a case study on the applicability of machine learning and big data technology for product cost estimation, focusing on the material costs of passenger cars. Our case study contributes to the literature by providing a novel approach to increase the predictive accuracy of cost estimates of subsequent product generations, we show that the predictive accuracy is significantly larger when using big data sets, and we find that machine learning can outperform cost estimates from cost experts, or produce at least comparable results, even when dealing with highly complex products. Third, we conduct an experimental study to investigate the trade-off between accuracy (predictive performance) and explainability (transparency and interpretability) of machine learning models in the context of product cost estimation. We empirically confirm the oftenimplied inverse relationship between both attributes from the perspective of cost experts. Further, we show that the relative importance of explainability to accuracy perceived by cost experts is important when selecting between alternative machine learning models. Then, we present four factors that significantly determine the perceived relative importance of explainability to accuracy. Fourth, we present a proprietary archival study to investigate the target costing approach in a complex product development context, which is characterized by product design interdependence and uncertainty about target cost difficulty. We find that target cost difficulty is related to more cost reduction performance during product development based on archival company data, and thereby complement results from earlier studies, which are based on experimental studies. Further, we demonstrate that in a complex product development context, product design interdependence and uncertainty about target cost difficulty may both limit the effectiveness of target costing

Proceedings of the Fifth Mediterranean Conference on Information Systems: Professional Development Consortium

Collection of position statements of doctoral students and junior faculty in the Professional Development Consortium at the the Fifth Mediterranean Conference on Information Systems, Tel Aviv - Yafo

PROCEEDINGS 5th PLATE Conference

The 5th international PLATE conference (Product Lifetimes and the Environment) addressed product lifetimes in the context of sustainability. The PLATE conference, which has been running since 2015, has successfully been able to establish a solid network of researchers around its core theme. The topic has come to the forefront of current (political, scientific & societal) debates due to its interconnectedness with a number of recent prominent movements, such as the circular economy, eco-design and collaborative consumption. For the 2023 edition of the conference, we encouraged researchers to propose how to extend, widen or critically re-construct thematic sessions for the PLATE conference, and the paper call was constructed based on these proposals. In this 5th PLATE conference, we had 171 paper presentations and 238 participants from 14 different countries. Beside of paper sessions we organized workshops and REPAIR exhibitions