QUALITY AND PERFORMANCE IN ACADEMIC EDUCATION FROM THE PERSPECTIVE OF STRATEGIC MARKETING

Knowledge is a long-term process which consists in acquiring information throughout life. We live in an era of technologic dynamism, where information means power. The organizations which are strategically oriented towards the individual knowledge of their customers, of their needs, the large analysis of the market phenomena, of the ongoing transformations, as well as the intelligent use of innovating techniques will have the decisive competitive upper hand.strategic marketing, student-oriented learning, performance, quality

Assessing Variability in End-of-Life Intensity of Care After Out-of-Hospital Cardiac Arrest

Out of hospital cardiac arrest (OHCA) affects over 300,000 Americans per year.1 Many factors affect the outcomes and overall OHCA survival in a community; some of these include an individual’s characteristics such as age, co-morbid conditions, availability of an AED on scene, time to CPR, and the characteristics of the hospital they are treated at.1,2 Directly following resuscitation from cardiac arrest, the individual is at risk of developing numerous problems caused by sequelae of ischemic injury sustained during the arrest. The national average rate of survival to discharge is only 10%.2,3 Many of these factors are modifiable and provide an opportunity to improve outcomes. In our project, we focus on lifesustaining procedures administered by hospitals upon receiving and admitting individuals experiencing OHCA. We used previously validated measures as defined by Barnato et al as “life sustaining end of life (EOL) measures”:4 • Intubation and mechanical ventilation • Tracheostomy • Gastrostomy tube insertion • Hemodialysis • Enteral/parenteral nutrition • CPRhttps://jdc.jefferson.edu/cwicposters/1035/thumbnail.jp

COMMERCIAL NEGOTIATIONS OPTIMIZATION UNDER COMPETITIVENESS INCREASING WITHIN THE KNOWLEDGE BASED ECONOMY

Given the strong economic development and diversification of international relations it was foreseen the need of imposing to realize trade negotiations frequently and consistently, in the idea of maximizing economic activities profitability. Therefore, strategies to improve the process of negotiating followed an upward trend towards the correct assessment of the limits of the negotiating partners under discussion, aiming to enhance responsiveness to dynamic market requirements, anticipating and recording with much promptness and sensitivity the focal points unfolding the process itself. Re-engineering measures orientation of the commercial negotiation process towards boosting economic agents with a high export potential, lead to the implementation of assistance programs to encourage the emergence of new strategies to seize the competitive advantage within the specialized market allows the flexibility in action sizing and economic conjuncture and cultural peculiarities of the business partner predicting.commercial negotiations, knowledge based economy, negotiating strategies, endogenous and exogenous variables and optimization.

Investigating the Leadership Competencies Challenges of New Leaders from the Perspective of General Managers in the Norwegian Hotel Industry

The aim of this thesis was to gain an understanding of the leadership challenges and the essential skills needed for new leaders based on the leadership competencies in the Norwegian hotel industry. We specifically focused on the challenges for newly graduated hospitality students with positions as middle managers in the hotel industry who are eager to be general managers in the future. This study was conducted to explore how the lack of competencies can cause challenges for new leaders and hence which competencies are important to obtain. No previous studies have explored leadership challenges based on leadership competencies for new leaders in the Norwegian hotel industry. This thesis adopted qualitative methods to conduct semi-structured interviews with general managers at Norwegian hotels to obtain their perceptions of challenges for new leaders based on these leadership competencies in the Norwegian hotel industry. The results demonstrated that leadership challenges exist with regard to communication, problem-solving, and self-management skills. Some aspects of teamwork and financial skills also present challenges but IT knowledge presents no challenge. These skills were divided into four dimensions: social or interpersonal, cognitive, meta, and functional competencies, which are similar to Bharwani’s conceptual competence framework for general managers in hospitality. However, this thesis adds another competency domain, local cultural competence. In addition, the study revealed that the skill of creativity and the combination of education and experience as a competence are essential for aspiring new leaders. The competencies were found to be essential for all leaders but may be interchangeable depending on the needs of the hotels, and some may be less demanding than others. Keywords: leadership competencies, leadership skills, leadership challenges, new leaders, Norwegian hotel industry

Analysis of consumer behaviour in self-service stores from Craiova

Consumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated. This paper highlights the results of a study, that of determining customer behaviour in self-service stores from Craiova.consumer behaviour, marketing research, self-service stores

Investigating the Leadership Competencies Challenges of New Leaders from the Perspective of General Managers in the Norwegian Hotel Industry

The aim of this thesis was to gain an understanding of the leadership challenges and the essential skills needed for new leaders based on the leadership competencies in the Norwegian hotel industry. We specifically focused on the challenges for newly graduated hospitality students with positions as middle managers in the hotel industry who are eager to be general managers in the future. This study was conducted to explore how the lack of competencies can cause challenges for new leaders and hence which competencies are important to obtain. No previous studies have explored leadership challenges based on leadership competencies for new leaders in the Norwegian hotel industry. This thesis adopted qualitative methods to conduct semi-structured interviews with general managers at Norwegian hotels to obtain their perceptions of challenges for new leaders based on these leadership competencies in the Norwegian hotel industry. The results demonstrated that leadership challenges exist with regard to communication, problem-solving, and self-management skills. Some aspects of teamwork and financial skills also present challenges but IT knowledge presents no challenge. These skills were divided into four dimensions: social or interpersonal, cognitive, meta, and functional competencies, which are similar to Bharwani’s conceptual competence framework for general managers in hospitality. However, this thesis adds another competency domain, local cultural competence. In addition, the study revealed that the skill of creativity and the combination of education and experience as a competence are essential for aspiring new leaders. The competencies were found to be essential for all leaders but may be interchangeable depending on the needs of the hotels, and some may be less demanding than others. Keywords: leadership competencies, leadership skills, leadership challenges, new leaders, Norwegian hotel industry

Clinical Impact of a Novel Interprofessional Dental and Pharmacy Student Tobacco Cessation Education Program on Dental Patients

Objectives: • To compare the difference between IPE care and standard care (SC) groups regarding dental patients\u27 perceptions of knowledge gained about tobacco cessation, intentions to quit tobacco use, and quit attempts at follow-up. • To evaluate perceptions of IPE care. Background: Based on the link between tobacco use and oral health and the frequent contact between dental providers and patients, the dental clinic is an ideal setting to address tobacco use.1 • Many dentists feel unprepared providing tobacco cessation education, particularly pharmacologic treatment options.1-3 • Pharmacists promote safe and effective pharmacologic treatment options for tobacco dependence and patients’ perceptions toward pharmacist-provided tobacco cessation education have been positive.4-6 • A novel interprofessional education (IPE) program involving dental and pharmacy students may address the need for tobacco cessation education in the dental clinic setting

Rio and the Reds: The Comando Vermelho, Organized Crime and Brazil’s Economic Ascent [Student’s Paper Series]

Brazil’s growing status as a potential world power cannot obscure the characteristics of its other reality: that of a country with vast inequalities and high crime rates. The Comando Vermelho, the most prominent organized crime syndicate in Rio de Janeiro, besieges the beauty and charm that attracts tourists to this city. The CV arose not only as a product of the political dictatorship of the seventies, but also of the disenfranchised urban poor crammed into Rio’s favela slums. Today, the CV presents a powerful challenge to the State’s control of parts of Rio territory. As Brazil’s soft power projection grows, it is seriously challenged by its capacity to eliminate organized crime. Economic growth is not sufficient to destroy a deeply embedded organization like the CV. In fact, Brazil’s success may yet further retrench the CV’s activities. Culpability for organized crime cannot be merely limited to the gangs, but must also be shared among the willing consumers, among whom can be found educated and elite members of society, as well as the impoverished and desperate. The Brazilian government needs a top-down response addressing the schism between rich and poor. However, Brazil’s citizens must also take responsibility and forge a bottom-up response to the drug- and corruption-riddled elements of its most respected members of society. Brazil must target reform across public health, housing, education and above all, law enforcement. Without such changes, Brazil will remain a two-track democracy. Rio’s wealthy will still be able to revel in the city’s beauty albeit from behind armored cars and fortified mansions, while the city’s poor will yield – either as victims or perpetrators – to the desperate measures of organized crime