12,930 research outputs found

    The link between gasoline prices and vehicle sales:economic theory trumps conventional Detroit wisdom

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    This paper examines the link between fuel prices and sales of cars and trucks. U.S. automakers have long denied that such a link exists. One source of this false belief is an obsession with the crude count of units sold, equating Hummers with Minis. Another source is the conventional “wisdom” that Americans are unwilling to pay for fuel economy. The paper presents theoretical reasons and market evidence that refute Detroit’s conventional wisdom. American manufacturers’ reaction to rising fuel prices over the last few years revealed the shortcomings of the U.S. automakers’ recent product and powertrain strategies. The effect of rising fuel prices has, in effect, been offset by reducing prices of vehicles in inverse proportion to fuel economy. Thus, unit sales of large SUVs could be maintained, but their revenue (and profit) fell because vehicle prices were cut, directly or indirectly. The paper concludes with a few practical guidelines that business economists should use to prevent their companies from experiencing the recent massive losses experienced by the U.S. automobile industry.automotive industry; fuel prices; vehicle sales; American automakers

    U.S. Motor Vehicle Industry Restructuring and Dealership Terminations

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    [Exerpt] As Chrysler and General Motors (GM) moved toward and into bankruptcy, they sought and received permission from the U.S. Bankruptcy Court to terminate about 2,000 contracts with auto dealers. Many of the dealers want their contracts reinstated and have sought relief from Congress to accomplish that goal. This report examines the changed economic landscape facing the auto sector, automaker arguments in favor of dealer reductions, and dealer counterpoints. It also highlights recent legislation introduced to address dealers\u27 concerns. Chrysler and GM have emerged from bankruptcy as significantly smaller companies, reflecting the end of a multiyear restructuring process for both companies. Chrysler is now controlled by the Italian carmaker, Fiat, while GM\u27s current majority owner is the U.S. Government. GM, which in 2008 operated 47 assembly, powertrain, and stamping facilities, is to operate 34 plants by the end of 2010 and 33 by 2012. The number of hourly employees will have declined from 78,000 onDecember 31, 2007 to 62,200 at end-2008, to an estimated 40,000 in 2010. By way of contrast, GM had 304,000 hourly workers in 1991. GM also discontinued one brand (Pontiac) and is to sell Hummer, Saab, and Saturn, and some percentage of its GM Europe operations, Opel and Vauxhall. The new Chrysler reduced its number of production facilities from 25 to 17 as part of its restructuring. The company employed 45,000 hourly U.S. employees in January 2008 and 27,000 in February 2009. For the first time, GM and Chrysler are not owned by private investors; rather, the UAW\u27s retiree health trust, the U.S. Treasury, and the Canadian government have taken ownership stakes in both companies. The auto dealership network, a critical intermediary between automakers and final consumers, has not escaped this turmoil. Auto dealers are independent businesses with contracts with the automakers Most of the approximately 20,000 U.S. auto dealers are family-owned and have been in business in their hometowns for decades. As with all stakeholders in GM and Chrysler, the dealer owners are faced with stark choices as the automakers downsize and seek a more competitive business model. As part of their restructuring, Chrysler cut 789 dealers immediately and GM is to eliminate more than 1,300 when the dealer\u27s contracts expire in October 2010. While dealer reductions of this magnitude would not have been possible in the normal course of business, the bankruptcy court approved both the Chrysler and GM requests to terminate dealerships as part of larger processes that have allowed a new GM and a new Chrysler to emerge from bankruptcy with many fewer assets and no liabilities. Of the roughly 2,000 dealers affected by these changes, many oppose the changes and have taken their battle against GM and Chrysler to Congress. Congressional hearings have been held and a number of bills to restore the dealer terminations have been introduced. On July 16, 2009, the House passed the Financial Services and General Government Appropriations Act, 2010 (H.R. 3170), which includes a committee-approved amendment offered by Representative LaTourette that would require automobile companies that receive federal funds and are partially owned by the federal government to reinstate agreements with franchise dealerships that had a valid dealer agreement prior to Chapter 11 proceedings. It would apply only to General Motors and Chrysler and would require them to reinstate the roughly 2,000 dealerships they have dropped or would like to drop as part of their cost cutting, downsizing, and overall restructuring. On July 17 the House Committee on Financial Services voted in support of H.Res. 591, requiring an Administration report on the work of the Auto Task Force, including decisions on dealerships. This report will be updated as necessary

    Operations capability, productivity and business performance: the moderating effect of environmental dynamism

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    Purpose – The purpose of this study is to investigate the relationships between operations capability, productivity and business performance in the context of environmental dynamism. Design/methodology/approach – A proposed conceptual framework grounded in the resourcebased view (RBV) and dynamic capability view (DCV) is analysed using archival data from 193 automakers in the UK. Findings – The results show that operations capability, as an important dynamic capability, has a significant positive effect on productivity, which in turn leads to improved business performance. The results also suggest that productivity fully mediates the relationship between operations capability and business performance, and that environmental dynamism significantly moderates the relationship between operations capability and productivity. Practical implications – The research findings provide practical insights that will help managers develop operations capability to gain greater productivity and business performance in a dynamic environment

    The Perfect Pitch: Car Commercials in the Environment

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    Car commercials, like many advertisements, tempt its viewers with comfort, capability, or safety features, as well as being well‐engineered, affordable, attractive, large or compact sized, or fuel efficient. This study examines the pitches in YouTube car commercial video clips from the 1960s until 2014. We coded a total of 263 total car commercials based on pitch, setting, narrator, decade, and country of origin. The analysis revealed that most car commercials were presented in rural settings and capability was pitched most frequently overall. Fuel efficiency was ranked third overall; however, within urban settings, fuel efficiency had the highest frequency. During the 1990s, there was no presence of commercials alluding to fuel efficiency and instead safety was pitched more frequently compared to other decades. We discuss the other pitches that were found to be significantly different between the settings, narrators, decades, and countries of origin. Over time, pitches in car commercials have changed, perhaps because advertising is influenced by consumer demands, interests, and concerns

    Beyond the Big Leave: The Future of U.S. Automotive Human Resources

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    Based on industry interviews and trends analyses, forecasts employment levels and hiring nationwide and in Michigan through 2016, and compiles automakers' input on technical needs, hiring criteria, and suggestions for training and education curricula

    R&D Strategies for New Automotive Technologies: Insight from fuel cells

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    ABSTRACT This study analyzes how the automobile industry is pursuing the development of fuel cells as a new propulsion technology for automobiles. Fuel cells represent a fundamentally different powertrain technology that competes technically with the internal combustion engine, which has traditionally been a core competence of automobile manufacturers. The emergence of fuel cells provides a threat to automakers? competence in internal combustion engines, but also presents an opportunity for establishing a competitive position and gaining competence in a new technology. The study gives insights into strategic issues that automakers face through fundamentally new technologies. The key questions analyzed in this study are how new technology such as fuel cells can be identified by automakers, how automakers develop and acquire competence in such a technology that has not been part of the traditional technology portfolio of automakers, and how automakers can keep control over this new technology and derive value as it moves closer to commercialization. Fuel cells were historically first applied in the aerospace industry, and have only been developed for use in automobiles after a technological breakthrough resulted in significant increase of power density and cost reduction. Automakers with ties to the aerospace industry were among the first to recognize the potential of the breakthrough technology, and such early identification gave these companies a lead in R&D investment and patenting. This example of technology dynamics of fuel cells supports the importance of early identification of new technologies and links to related industries as a source of such technologies for the automobile industry. The next phase of fuel cell developments is characterized by an attempt of automakers to acquire competence in fuel cells. Three different organizational approaches are observed among the automakers: internal development of fuel cells, collaborative research, and a wait-and-see approach that favors licensing of the technology. The design of collaborative research alliances, such as the partnership between DaimlerChrysler, Ford and Ballard, suggests that technology that is new to the automobile industry needs to be viewed from a systems perspective. While early research activity focused on the fuel cell only, the establishment of an alliance provided an effective way of combining technical competence on all components of a fuel cell powertrain system. The research alliance also broadens the coverage of intellectual property with patents, but this also limits the control of automakers over the technology. The last part of the report discusses implications for automakers regarding the ability to control and derive value in the case the technology is successfully commercialized. It is argued that new suppliers are likely to participate in a future market for fuel cell powertrains, according to their technical competence and role as early participants in the development of fuel cell components. Automakers can keep control over the technology and participate in a potential market for fuel cells by becoming system integrators, and through continued development of key fuel cell components

    Differences between supplier development programme of foreign and local Malaysian automotive suppliers

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    Research into supplier development has raised issues on the buyer’s relationship with the supplier.A buyer with collaborative relationship would have more interest in supplier development.From the viewpoint of the suppliers, buyers who provided assistance could help the suppliers in developing their capability, a situation that might be particularly relevant in developing and emerging countries. The automotive manufacturers have implemented supplier development programmes for their suppliers, both in developed and developing countries.This raises a question on supplier development programmes in developing countries: How do supplier development programmes differ between a local (Malaysian) supplier and a foreign (non-Malaysian) supplier for Malaysian automakers (buyers)? In this research, interviews were conducted at three supplier organisations, of which one was Australian and two were Malaysian, where all three were suppliers for a Malaysian automaker.This study found that the Malaysian and Australian suppliers differed in supplier categories, customisation versus standardised products and buyer involvement.The study suggests that buyer differences with regard to supplier relationship, supplier commitment, type of product and size of supplier organisation play a role in supplier development
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