31 research outputs found

    Think Green: the Eco-innovative Approach of a Sustainable Small Enterprise

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    The objective of this research is to analyze the implementation of eco-innovation as a tool to improve the quality of products, in order to comprehend the benefits deriving from its application. In particular, this research is aimed at exploring the way eco-innovation can be implemented in small- and medium-sized enterprises (SMEs). In other words, the aim of this paper is to study environmental innovation as a paradigm for modern companies that are aware of the necessity to better amalgamate social responsibility with economic performance. The case study methodology has been applied. Specifically, an Italian enterprise, Ecobabydesign, has been studied, because its activity is totally inspired by green principles, from materials to recyclability. Information has been provided directly by the founder. The analysis highlights that the case of Ecobabydesign embodies the total application of ecological innovation. It is an example of innovation which is generated firstly in its mission and then in its high-quality products, whose characteristics derive from its green choice

    Think Green: the Eco-innovative Approach of a Sustainable Small Enterprise

    No full text
    The objective of this research is to analyze the implementation of eco-innovation as a tool to improve the quality of products, in order to comprehend the benefits deriving from its application. In particular, this research is aimed at exploring the way eco-innovation can be implemented in small- and medium-sized enterprises (SMEs). In other words, the aim of this paper is to study environmental innovation as a paradigm for modern companies that are aware of the necessity to better amalgamate social responsibility with economic performance. The case study methodology has been applied. Specifically, an Italian enterprise, Ecobabydesign, has been studied, because its activity is totally inspired by green principles, from materials to recyclability. Information has been provided directly by the founder. The analysis highlights that the case of Ecobabydesign embodies the total application of ecological innovation. It is an example of innovation which is generated firstly in its mission and then in its high-quality products, whose characteristics derive from its green choice

    Does the appearance of packaging influences consumers’ expectations of dietary food in e-commerce?

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    In this study, we assessed whether different packaging appearances would modulate the expectations of dietary food (in this case, transparent-glass jar vs opaque bag of cookies) when presented in a simulated e-commerce environment. A between-participants study was conducted where three different packages were digitally compared by the participants (labeled bag with dietary information on cookies, labeled jar with dietary information on cookies, unlabeled jar with no information on cookies). The obtained evidence generally suggests that a properly labeled dietary cookie jar can be a more effective experience while promoting the health benefits of this kind of product, while at the same time triggering higher expectations concerning aspects related the pleasantness for the cookies. In particular, the participants tended to crave more for the cookies when presented in the jar, as compared to when presented in the bag, and regardless if the jar was labeled or not. The participants also expected the cookies to be sweeter when presented in the jar, as compared to when presented in the bag (again, regardless if the jar was labeled or not). Moreover, the cookie jar seems to be even more efficient for promoting dietary cookies among non-consumers of these type of cookies. We discuss these results mainly in the light of crossmodal correspondences, suggesting the bouba-kiki effect, and semantic congruency, as suitable explanations for the observed effects

    EFFECTS OF PACKAGING IN THE PERCEPTION OF DIETETIC COOKIES

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    Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could be considered as the “visiting card” of a product. Besides protecting and preserving the product, through its connotative elements, packaging also plays a communicative function, becoming fundamental for product positioning. Moreover, the consumer-package interaction plays a strategic role for marketers. A notable body of literature has shown, e.g., how the perception of flavor is not only a question of actual taste, but it is the result of a combination of sensations and emotions that starts with expectations elicited even before the product’s experience. Hence, this research looks for to empirically verify how different type of packages impact the perceived healthiness of food. An experiment was conducted, where participants divided into two groups rated – using scales – the perceived healthiness of packed dietary cocoa biscuits. All the data were analyzed through the ANOVA model. These results show that the cookies were perceived as “lighter”, but not necessarily more healthful, in their original packaging. Interestingly, the cookies were rated as more caloric in a traditional glass presentation. Finally, the packaging itself has no influence on the perception of attributes such as "crumbly". Implications and future are also discussed

    La convivenza tra vinile e digitale nell'era della musica liquida

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    The music market has undergone remarkable changes in recent decades. From the ’60s to today, in fact, there have been numerous technologies for its fruition, from music to the domain of the Internet. These huge changes caused a transition from an economic model based on mass production and physical distribution of the music product to that of the Internet file exchange. However, despite the deep shocks to the music industry, data show that vinyl, tool tied to the past, still keeps in sales and still retains its unique status. To this end, this research aims to explore, through 15 in-depth interviews, the approach to vinyl by a sample of music consumers and the coexistence of alternative models of fruition, such as digital and vinyl itself. Following the analysis of scientific literature on the subject, the study focuses on the content of the interviews and the implications deriving from them

    Il consumo di musica digitale. Prime evidenze di una ricerca intergenerazionale.

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    Il mercato della musica, con l’inizio del nuovo millennio, ha subito dei profondi cambiamenti, che hanno rivoluzionato le modalità di fruizione della stessa. Attraverso questo studio, di carattere esplorativo ed ancora in itinere, si vuole analizzare l’impatto delle nuove tecnologie e di quelle del passato su diversi target di età, con il fine di poter comprendere le motivazioni in base alle quali alcuni supporti più diffusi nel passato (vinile in primis) riescano ancora a svolgere un importante ruolo nell’attuale mercato, dominato comunque dal supporto digitale

    trust and distrust in the relationships between construction firms and real estate agents empirical evidence from italy

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    The aim of this research is to study the characteristics of the relationships between construction firms and real estate agents in order to understand the nature and the role of trust.In the construction industry trust plays a fundamental role as consequence of the long-lasting nature of the residential product, the big investment made in transaction specific assets, and the overlapping roles and responsibilities of the parties involved.Real estate agents are the connecting element between the firm and the market and represent a kind of intermediary between buyers and builders.Since they could assume an opportunistic behavior, in contrast with the builders' interest, the construction firms need to keep the control over the internal or external sales force.At this end we represent, through 30 in-depth interviews to builders and agents that operate in the Italian residential market, the actors' points of view on their relationship and on the role of trust for a good relationship with potential customers.Starting from the assumption that the main relevant theoretical dimensions of trust in this field are competence, affective and reputational trust, the research reveal a very low level of trust, both for the insufficient mutual recognition and for the scarce level of perceived transparency in the behavior of the counterpart. The builders and agents have many difficulties in their mutual relationship. There is no collaborative approach. The opportunism affects the behaviors both for the builders' criticality in selling and for seeking a royalty on the agent' side

    Consumer preference, satisfaction and intentional behavior: Investigating consumer attitudes for branded or unbranded products

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    The purpose of this study is to investigate if and how the perception of a product and the evaluation of the experience of consumption can change depending on the consumer’s propensity to purchase branded or unbranded products. Data for this study is drawn from a choice experiment conducted with consumers purchasing Italian jeans. The results highlight the fact that attributes and benefits have the same role in the processes of consumer choice. The regression analysis carried out revealed a greater importance of the observed variables by brand loyals. Conversely, there are different variables that generate satisfaction for the two categories of consumers; also different is the contribution of the same satisfaction in later behavior. This study provides value to managers of branded and unbranded products, identifies the different reasons for the choice, and the satisfaction of the two types of consumers

    Da denominazione d'origine a marca: rilfessioni su alcune esperienze consortili nell’agroalimentare

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    L’obiettivo del paper è di indagare i marchi collettivi dei consorzi di tutela nel settore agroalimentare partendo dall’assunto teorico secondo il quale il valore del territorio può trasferire rinomanza, quindi riconoscibilità ed appeal, al prodotto. In particolare si vuol cercare di verificare quando e come il marchio di tutela può diventare brand collettivo, valorizzando così non un singolo operatore ma una pluralità operante in un determinato contesto territoriale il quale, a sua volta, partecipa e beneficia di tale evoluzione. Alla luce dei principi della brand theory e attraverso un’indagine empirica si cercherà di individuare le risorse chiave dei processi di branding a cui tali i marchi di tutela devono orientarsi per affrontare le dinamiche di mercato nel settore agroalimentare

    La distribuzione nel settore edile tra cooperazione e conflitto

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    The distribution in the construction market between cooperation and conflict - The paper aims to analyze the links between industry and trade in the construction market looking for the specificness of subjects turning around it through an empiric survey realized in the 2008 with a sample of firms working in Abruzzo. In particular, it has been described the nature of these relations trying to answer the question if they can be defined as cooperative or conflictual ones and explaning their causes and consequences on the base of the interpretations of the interviewed sample. The result is the presence of a complex of quite collaborative relations thanks to investments in trust: this one is the real essence of the relation and, at the same time, the reason of its stability.Building market, building materials, cooperation, conflict, trade.
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