17 research outputs found

    Social Media Marketing and Its Influence on Brand Equity: The Mediating Role of Word of Mouth and E-Word of Mouth

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    The purpose of this study is to examine the nexus between social media marketing and brand equity, and the role of word of mouth and electronic in mediating this connectivity word of mouth. A quantitative approach with a descriptive explanatory design is employed to estimate the link between the variables observed. The study adopts purposive sampling technique with a sample size of 200 participants, and data is analyzed using Path Analysis with Warp-PLS 3.0. The findings indicate that social media marketing positively influences brand equity, and both word of mouth and e-word of mouth play a vital role in escalating brand equity. The study also confirms the mediating role of word of mouth and e-word of mouth in explaining the connectivity between social media marketing and brand equity. The results suggest that the assimilation and educational-based tourism management can promote tourism through social media to enhance the value of tourist attractions’ names, encouraging the public to enlarge in word-of-mouth promotion. &nbsp

    PENGARUH INTERAKSI PERSONAL, KEBIJAKAN, ASPEK FISIK, RELIABILITAS, DAN PEMECAHAN MASALAH TERHADAP LOYALITAS PELANGGAN RITEL : SEBUAH KONTEKS TOKO BUKU

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    Abstract: This study aims to determine the following points: 1) description of the retail services quality and customer loyalty; 2) the effect of retail service quality partially and simultaneously on customer loyalty; and 3) the dominant effect between retail services quality and customer loyalty. The population in this study is the consumers who make purchases at least 3x within one year. In this research, the sampling technique used is purposive sampling and obtained 215 respondents. This study uses multiple regression analysis. The result showed that: (1) retail service quality can be classified good; (2) the dimensions of personal interaction, and policy dimension respectively has no significant effect on customer loyalty, while the dimensions of physical aspects, reliability, and problem solving has each positively significant impact on customer loyalty. Retail service quality has a significant positive effect on customer loyalty; (3) reliability is the dominant variable affecting customer satisfaction.Keywords: physical aspect, personal interaction, policy, reliability, problem solving, customer loyaltyAbstrak:. Penelitian ini bertujuan untuk mengetahui: (1) deskripsi kualitas pelayanan ritel dan loyalitas pelanggan; (2) pengaruh kualitas pelayanan ritel secara parsial dan simultan terhadap loyalitas pelanggan; (3) pengaruh dominan antara kualitas pelayanan ritel terhadap loyalitas pelanggan. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minimal 3x dalam waktu satu tahun. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 215 responden. Penelitian ini menggunakan teknik analisis regresi linier berganda. Hasil analisis penelitian ini adalah: (1) kualitas pelayanan ritel diklasifikasikan baik; (2) dimensi interaksi personal, dan dimensi kebijakan masing-masing tidak signifikan pengaruhnya terhadap loyalitas pelanggan, sedangkan dimensi aspek fisik, reliabilitas, dan pemecahan masalah masing-masing berpengaruh positif signifikan terhadap loyalitas pelanggan. Kualitas pelayanan ritel berpengaruh positif signifikan terhadap loyalitas pelanggan; (3) Dimensi yang berpengaruh dominan adalah dimensi reliabilitas.Kata Kunci: Aspek fisik, interaksi personal, kebijakan, reliabilitas, pemecahan masalah, loyalitas pelangga

    Service Quality, Brand Image and Customer Satisfaction Influence Loyalty (Study on Citilink Airline Passengers)

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    Loyalty is a commitment possessed by customers to remain loyal in using a particular service or product. This study aims to find out: (1) the description of service quality, brand image, customer loyalty and satisfaction on Citilink airline passengers; (2) the influence of service quality, brand image on customer satisfaction on Citilink airline; (3) the influence of customer satisfaction on loyalty on Citilink airline; (4) the direct and indirect influence of service quality, brand image on loyalty through the satisfaction of Citilink airline customers. The data were analyzed using descriptive analysis and path analysis. The population in this study were Citilink passengers at Abdurahman Saleh Airport, Malang with a sample of 380 respondents and using questionnaires as research instruments. The results obtained in this study are (1) service quality and brand image have a positive and significant influence on customer satisfaction on Citilink airline; (2) customer satisfaction has a positive and significant influence on loyalty on Citilink airline; (4) service quality, brand image has a positive and significant influence both directly and indirectly on loyalty through Citilink airline customer satisfaction. Keywords: service quality, brand image, loyalty, customer satisfaction DOI: 10.7176/EJBM/11-12-08 Publication date: April 30th 201

    PENGARUH ATRIBUT PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN PADA SMARTPHONE ASUS

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    Abstract:This researcher to determine how substantial ofproduct attribute (brand, price, quality, anddesign) in making Buying Decision Process of Smartphone Asus. The research population includes the consumers who were going to and purchased Asus smartphone at Meteor Cell Malang. Sample selection method use purposive sampling method and obtained 169 respondents. Data collection utilized questionnaire method. Data analysis techniques used in this research is multiple linear regression analysis technique. The results showed that product attributes that include brand, price, quality, and design; partially and simultaneously gives significant effect on customers’ purchasing decision process and then brand variable dominantly gives significant effect on customers’ purchase decision process..The researcher would like to give advice to the company to provide Asus smartphone products that suit customers’ individual needs, provide good quality and affordable price, improve product quality by making the battery does not heat up quickly, as well as the color, design or interesting shapes.  Keywords: product attribute, costumers’ purchase decision Abstrak:Penelitian ini bertujuan untuk mengetahui seberapa besar variabelatribut produk (merek, harga, kualitas, dan desain) dalam melakukan proses keputusan pembelian Smartphone Asus.Populasi dalam penelitian ini adalah konsumen Meteor Cell Malang.Sampel dalam penelitian ini adalah 169 responden.Teknik pengambilan sampel menggunakan Purposive Sampling.Metode pengumpulan data menggunakan kuesioner.Teknik analisis yang digunakan adalah teknik analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa atribut produk (merek, harga, kualitas, dan desain) secara parsial dan simultan berpengaruh signifikan terhadap proses keputusan pembelian konsumendengan variabelmerek yang paling dominan.Saran untuk perusahaan hendaknya menyediakan menyediakan Smartphone Asus yang disesuaikan dengan pribadi masing konsumen, memberikan harga yang disesuaikan kualitas, memperbaiki kualitas dengan membuat baterai tidak cepat panas, serta warna, desain maupun dan bentuk  menarik yang berbeda.Kata Kunci: Kata Kunci: Atribut Produk, Proses Keputusan Pembelian Konsumen

    PENGARUH CITRA TOKO TERHADAP MINAT BELI MELALUI PERSEPSI KUALITAS PADA PRODUK PRIVATE LABEL (Studi Pada Konsumen Salon Rudy Hadisuwarno Jalan Simpang Gajayana)

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    Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan jenis penelitian deskriptif dan eksplanatori. Populasi dalam penelitian ini adalah konsumen yang belum pernah melakukan pembelian dan berminat untuk melakukan pembelian produk private label milik salon Rudy Hadisuwarno. Sampel yang didapatkan dalam penelitian ini sebanyak 152 responden. Teknik sampling dalam penelitian menggunakan purposive sampling. Sementara teknik analisis data yang digunakan menggunakan analisis jalur. Hasil uji analisis jalur menunjukkan bahwa: (1) Terdapat pengaruh langsung positif dan signifikan citra toko terhadap persepsi kualitas; (2) Terdapat pengaruh langsung positif dan signifikan persepsi kualitas terhadap minat beli ; (3) Terdapat pengaruh langsung positif dan signifikan citra toko terhadap minat beli (4) Terdapat pengaruh tidak langsung positif dan signifikan citra toko terhadap minat beli melalui persepsi kualitas. Berdasarkan hasil penelitian yang didapatkan maka peneliti memberikan saran yaitu: (1) Mencari lokasi yang lebih strategis; (2) Menonjolkan karakteristik dari produknya dengan penjelasan lebih lengkap dan menarik pada bagian kegunaan produk; (3) Diperlukan strategi persuasif dalam menyebarkan informasi termasuk media sosial; (4) Peneliti menyarankan menggunakan variabel trust sebagai intervening karena faktor kepercayaan juga bisa sebagai salah satu alasan konsumen untuk menyukai suatu produk atau jasa

    Comparison the Application of PBL (Project Based Learning) and PBL (Problem Based Learning) Learning Model on Online Marketing Subjects

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    Purpose of this study are (1) the application of learning PjBL with PBL to improve study results students, (2) assessing the domain affective, cognitive, and psychomotor, (3) the difference study results use the PjBL with PBL to improve study results students. The research is research quantitative and including research apparent experiment (quasi eksperiment ) by taking sample class two classes X PM 1 as a class experiment and class X PM 2 as a class control. Research instruments used for data collection namely: (1) tests to pretes and postest used to determine the cognitive assessment, (2) sheets observation affective, (3) sheets of the process for the psychomotor. The trial research instruments use the validity and reabilitas. Analysis techniques data using: (1) test a prerequisite analysis consisting of normality test and the homogeneity (2) T test unpaired which ended with the help of computer programs spss. Based on the result of this research can be concluded that: (1) the application of PjBL (Project Based Learning) and PBL (Problem Based Learning) should be conducted well in accordance syntax learning, (2) assessing the cognitive students have a difference and class experiment having an average higher than class control, (3) assessing the results affective students have a difference and on the application of PjBL is better than PBL

    Pengaruh Citra Toko Terhadap Loyalitas Pelanggan (Studi pada Smesco Mart Al Hikam Malang)

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    Abstract: This study aims to determine how the effect of store image on customer loyalty partially, simultaneously, the coefficient of determination and effective contribution. This research used a quantitative approach, technique of random sampling, and a sample of 150 customers who've bought in Smesco Mart Al Hikam Malang at least twice. The conclusion is that the image of the store (X) has positive effect on customer loyalty (Y). Atmospheric store (X1), Merchandise (X2), clerk (X3), services (X4), and promotion (X5) positive effect on customer loyalty Smesco Mart Al Hikam Malang. Image stores accounted for 43.7%. Merchandise is effective as the biggest contributor to 12.30%. Keywords: Image Store, Atmospheric Store, Merchandise, Clerk, Service Promotion Abstrak: Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh citra toko terhadap loyalitas pelanggan secara parsial, simultan, koefisien determinasi dan sumbangan efektif. Menggunakan pendekatan kuantitatif, teknik random sampling, dan sampel 150 pelanggan yang pernah membeli di Smesco Mart Al Hikam Malang minimal dua kali. Kesimpulannya bahwa citra toko (X) berpengaruh positif terhadap loyalitas pelanggan (Y). Atmosfer toko (X1), Merchandise (X2), pramuniaga (X3), pelayanan (X4), dan promosi (X5) berpengaruh positif terhadap loyalitas pelanggan Smesco Mart Al Hikam Malang. Citra toko menyumbang 43,7%. Merchandise sebagai penyumbang efektif terbesar 12,30%. Kata Kunci: Citra Toko, Atmosfer Toko, Merchandise, Pramuniaga, Pelayanan Promos

    The Effect of Country Branding Toward E-WoM and Re-visit Intention Through Tourist Satisfaction in Bali (Study on Foreign Tourist in Sari Profit Tour, Bali, Indonesia)

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    One of tourism destinations in Indonesia that is quite attractive to foreign tourists is Bali Island. A tourist, both from Indonesia and abroad is also very influential in tourism promotion. If visitors get a good impression of a tourist destination, it is possible to recommend to friends, relatives, and colleagues to visit the tourist attractions, however if they get a bad impression they might suggest not visiting the place. The increasing of social media users has become an arena to share travel experiences that indirectly have an impact on tourism promotion. This study aimed to understand the effect of country branding toward e-WoM and re-visit intention through tourist satisfaction. The analysis was carried out using Partial Least Square (PLS) with total respondents of 190 foreign tourists. The results of the analysis showed that there was an effect of Country Branding variables against the e-WoM and Re-visit Intention through Tourist Satisfaction. Keywords: Country Branding, Wonderful Indonesia, e-WoM, Re-visit Intention, Tourist Satisfaction DOI: 10.7176/EJBM/11-18-08 Publication date:June 30th 201

    The Influence of Product Quality on Consumer Loyalty with Customer Satisfaction and Brand Trust as Mediating Variables (Case Research on Samsung Smartphone Consumers in Malang City)

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    Indonesian consumers want and demand to get good quality products, have a high awareness of their rights, and always express their interests and fight for their welfare so that the character of these consumers will encourage companies to work more efficiently and innovatively. This research aims to determine the direct and indirect influence of Product Quality on Consumer Loyalty through Customer Satisfaction and Brand Trust among Samsung smartphone consumers. This research uses a descriptive explanatory quantitative approach that describes the relationship between variables and the population of Samsung smartphone consumers in Malang City. The sampling technique using purposive sampling totaled 210 respondents. The research instrument used was a closed questionnaire that had previously been tested, namely through validity and reliability tests so that the questionnaire items were declared valid and reliable to be used as research instruments. Data analysis in this research, includes a) descriptive data analysis, b) classical assumption test, c) path analysis, and finally d) Sobel test. This research uses the SPSS version 25 data processing program. The results show: Directly product quality has a significant effect on consumer loyalty with a significance value of 0.033 and a beta value of 0.165. 2) Directly product quality has a significant effect on customer satisfaction with a significance value of 0.000 and a beta value of 0.501. 3) Directly product quality has a significant effect on brand trust with a significance value of 0.000 and a beta value of 0.780. 4) Directly customer satisfaction has a significant effect on consumer loyalty with a significance value of 0.000 and a beta value of 0.503. 5) Directly brand trust has a significant effect on consumer loyalty with a significance value of 0.021 and a beta value of 0.181. 6) Indirectly product quality has a significant effect on consumer loyalty through customer satisfaction with an indirect influence value of 0.252. 7) Indirectly product quality has a significant effect on consumer loyalty through brand trust with an indirect influence value of 0.14

    Pengaruh Fasilitas dan Lokasi Terhadap Keputusan Menginap

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    Tujuan penelitian ini untuk mengetahui(1) kondisi fasilitas, lokasi, dan keputusanmenginap pengguna jasa Hotel Pelangi Dua Malang, (2) pengaruh fasilitas terhadap keputusanmenginap pengguna jasa Hotel Pelangi Dua Malang, (3) pengaruh lokasi terhadap keputusanmenginap pengguna jasa Hotel Pelangi Dua Malang. Hasil penelitian adalah: (1)fasilitasberpengaruh terhadap keputusan menginap pengguna jasa Hotel Pelangi Dua Malang, (2)lokasi berpengaruh terhadap keputusan menginap pengguna jasa Hotel Pelangi Dua Malang
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