12 research outputs found


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    Abstract. The focus of discussion in this paper is to provide an overview of efforts to market education to the community through the creation of a positive brand image for educational institutions. The background is government policies that give authority to educational institutions in managing their respective educational institutions so as to open the door to competition between educational institutions. Seeing the condition of competition that tends to be less healthy, encourages the writer to explain the concepts that can help educational institutions to be able to recognize the efforts made in marketing education, especially in terms of creating brand image. This becomes very important to be understood by the management of educational institutions, considering the brand image is the embodiment of an educational institution in the minds of consumers (students, students, students, and society) in assessing and dropping their choices to contribute to the chosen educational institution


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    Abstract: Islamic education institutions in Indonesia face two challenges, namely; internal and external. Internally, Islamic education is faced with the classic problem of the low quality of human resources in education management. The causes include poor quality and education staff development and selectivity of education personnel. Furthermore externally, Islamic education institutions faced three major issues; globalization, democratization, and liberalization. The issue of globalization that is identical with market orientation and mechanism also affects the world of education. That way in education also includes awareness about how to attract and convince the community of the type and model of education. From here, the education world is ready or not ready to be involved in competition to gain public trust. To face these challenges Islamic Education institutions must maximally manage and empower all elements of management in the management of educational institutions. A good understanding of the elements of management can have an impact on the readiness of educational institutions to manage their institutions well in any condition to be the best and foremost. Keywords: Elements of Management, Management, Education, Isla


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    Abstract: This study aims to provide an overview of madrasah-based management in Madrasah Tsanawiyah Negeri 1 Watampone, and madrasah-based management in improving the quality of Madrasah Tsanawiyah Negeri 1 Watampone. This research is a type of qualitative research. The source of the research data was the head of the madrasah, the deputy head of the madrasah curriculum section, the deputy head of the madrasah in the infrastructure facility, the deputy head of the madrasah in the student section, the deputy head of the madrasah in the public relations department, the teacher, and the school committee. Data collection techniques used are observation, interviews, and documentation. The collected data is analyzed through steps of data reduction, data presentation, and data verification. The results of the study found that madrasah-based management in Madrasah Tsanawiyah Negeri 1 Watampone has been carried out well, through planning stages with the preparation of work programs and budget plans involving all madrasa components. The implementation of the work program is carried out according to each division of labor. Madrasa leadership is carried out by the head of the madrasah. Supervision and evaluation are carried out to ensure that all activities are carried out properly and as a reference for further improvements. Madrasah information systems are used to obtain information on the development of education. Quality improvement in Madrasah Tsanawiyah Negeri 1 Watampone is carried out by meeting all national standards of education criteria and improving student achievement. In fulfilling the criteria for standard nasinonal education, it is ensured by carrying out all activities related to this matter through the leadership of a strong madrasa head, good cooperation between madrasah components, and fulfillment of professional duties and responsibilities. Kata Kunci: Management, Quality, Madrasa


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    Abstract. The existence of early childhood education institutions in Indonesia has received special attention from the government as the initial foundation to build reliable human resources. But in its journey, the institution was confronted with quite a number of serious problems such as: First, the level of teacher education where only 23.06 percent had a bachelor degree, while according to the National Education Standards, PAUD teachers should have both formal and non-formal minimum S.1 PAUD, Psychology, or Education. Second, the problem of the quality of PAUD institution programs. Third, there is still one third of children aged 3-6 years who have not received PAUD services. Fourth, family involvement that is not in line with PAUD institutions. Fifth, PAUD learning which is supposed to be 80 percent building attitudes, is currently focusing on learning to read and write in an academic nuance. Sixth, problems with education investment.Seventh, nutrition problems and eighth, namely the status of non-formal PAUD teachers who have not been considered as teachers. Seeing so many problems in the management of PAUD institutions, a management approach is needed to deal with these problems. Recommended alternative problem solving is school-based management. This paper only expresses in outline to attract the interest of managers of early childhood education institutions to learn more about the implementation of school-based management


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    The community is one of the main keys in developing educational institutions. High public participation in educational institutions, it is not impossible to deliver educational institutions to become quality institutions, still exist in the midst of competition between educational institutions, and become the most favorite institution in the community. This can be achieved if all stakeholders in educational institutions also exist in advancing the institution, in relation to the community. PR has a very big war in realizing this, but the facts show that most educational institutions have PR but have not been able to get people to participate in advancing education. This study aims to find out how much the role of stakeholders in educational institutions in building public relations, especially in Madrasah Aliyah Negeri 1 Bone, and further to find out what participation is given by the community for the advancement of these educational institutions. The method used in this research is a qualitative case study. The results obtained showed that Madrasah Aliyah Negeri 1 Watampone, which implemented good public relations management, was able to make the community participate in advancing education at the institution

    Al-Islam Learning Development on Local Wisdom based: Efforts to Strengthen the Concept of Indonesian Students Religious Moderation

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    Studies about the integration value of students’ religious moderation have been conducted by many scholars, in fact, there are still limited studies on the relationship between them in the aspect of local wisdom. To fill the gap, this study aims to describe the value of Buginess local wisdom called Mattulu Tellue which can be found in the religious moderation material in Al-Islam learning in the Muhammadiyah University Bone, Indonesia to improve tolerance among students.  This study deploys a qualitative method. This study found that lecturers of Al-Islam learning apply the local wisdom in the planning, implementation, and evaluation of learning to strengthen the value of religious moderation education based on Bugis local wisdom in al-Islam learning. Al-Islam learning with the theme of religious moderation based on the values of Bugis Bone Mattulu Tellue local wisdom has positive impacts on students which can contribute to society, especially in areas that are still full of culture and local wisdom in understanding the value of tolerance in the moderation frame. religious. Therefore, this study gives implications to contribute empirically, contextually, and policy

    Pemasaran Pendidikan Menuju Era Revolusi Industri 5.0

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    The development of the world of education is so rapid, in proportion to the level of competition between educational institutions. This happened due to a paradigm shift towards the views of educational experts who initially looked at the social aspect of society and turned to corporate. Educational institutions are not only seen as a forum for producing superior human resources, but beyond that. Educational institutions grow into production organizations that produce products and services offered to consumers. The use of assistive devices in the form of technology also contributes greatly to the marketing of education carried out by institutions. Technological sophistication allows educational institutions to expand the marketing area in an unlimited and seamless direction. However, behind this various problems have emerged in the management of educational institutions related to marketing competition. Educational institutions that master technology can market well will get a high response from the community, on the other hand institutions that do not have the ability to master technology in supporting marketing will be left behind and abandoned by the community

    Pengelolaan Pembelajaran Berbasis Loose Parts dalam Meningkatkan Kualitas Belajar

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    At the beginning of 2020 the whole world was hit by the COVID-19 outbreak. This pandemic affects almost all sectors of human life. The world of education in Indonesia has not been spared the impact of the pandemic. Likewise with the Pattola Palallo Kindergarten, the many obstacles faced caused the decline in the quality of learning at the Pattola Palallo Kindergarten. Therefore, the teacher tries to use a learning method that is considered capable of stimulating growth and all aspects of child development. Where, this method is expected to be able to be applied both at school through face-to-face, and at home through distance learning, so that the quality of learning in TK Pattola Palallo can be improved. The method in question is a loose parts based learning method. Loose parts based learning method is a learning method that uses media in the form of materials around us that can be separated and arranged into one, aligned, easy to combine with other materials and easy to carry and move. After the loose parst-based learning method is applied, the results show that this method can increase children's creativity, encourage children to be active in their learning so as to improve their physical motor development, increase children's independence, and train children's ability to work together, as well as build self-confidence in children, provide stimulation of all aspects of child development so as to improve children's learning outcomes. This learning method can be applied at school or at home because the media is easy to obtain and its implementation is done by playing, making it very easy for parents to accompany their children

    Implementation of assessments in mathematics teacher learning during the covid-19 pandemic: A case study

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    The aims of this study were to: (1) provide an overview of the implementation of assessments in mathematics learning carried out by mathematics teachers at MAN 2 Bone during the covid-19 pandemic, (2) find out the obstacles and obstacles for MAN 2 Bone teachers in carrying out mathematics assessments during the pandemic. covid-19 The research method used is descriptive analysis with quantitative and qualitative approaches. Data were obtained through a questionnaire/questionnaire and interviews. The results showed that the implementation of the assessment carried out by MAN 2 Bone teachers in learning mathematics during the pandemic period was quite well implemented. Even so, there are still teachers who experience problems in carrying out math assessments during the COVID-19 pandemic, starting from the difficulty of assessing students' conceptual understanding of mathematics to the decision to determine the final grade of the semester during the COVID-19 pandemic


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    Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a brand image is an alternative in winning the education marketing competition. A positive brand image is formed from the continuous role of various elements of stakeholders in educational institutions. Madrasah Aliyah Al-Ikhlas Ujung Bone is one of the private educational institutions established in the pesantren environment, which has a very good brand image. The indicator appears from the high public interest in these educational institutions. Even though they have a brand image, there is no visible role of school residents in building this brand image. This is the reason behind this research. The type of research used is qualitative research, data collection methods in the form of observation, interviews and documentation. Data analysis techniques are data reduction, data display, and drawing conclusions. The results of the study were related to the role of school members in building image bran, namely: 1) the characteristics of the brand image in Madrasah Aliyah Al-Ikhlas Ujung Bone, namely the existence of a strong image of the maker, the image of the user and the image of production. 2) the role of school members in building brand image, namely forming perceptions, maintaining perceptions, and changing perceptions