5,927 research outputs found

    Exclusive vs Overlapping Viewers in Media Markets

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    This paper investigates competition for advertisers in media markets when viewers can subscribe to multiple channels. A central feature of the model is that channels are monopolists in selling advertising opportunities toward their exclusive viewers, but they can only obtain a competitive price for advertising opportunities to multi-homing viewers. Strategic incentives of firms in this setting are different than those in former models of media markets. If viewers can only watch one channel, then firms compete for marginal consumers by reducing the amount of advertising on their channels. In our model, channels have an incentive to increase levels of advertising, in order to reduce the overlap in viewership. We take an account of the differences between the predictions of the two types of models and find that our model is more consistent with recent developments in broadcasting markets. We also show that if channels can charge subscription fees on viewers, then symmetric firms can end up in an asymmetric equilibrium in which one collects all or most of its revenues from advertisers, while the other channel collects most of its revenues via viewer fees

    Public Information Release no. 15

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    https://egrove.olemiss.edu/aicpa_guides/1994/thumbnail.jp

    Annual Report, Evalyn A. Bentley, Home Demonstration Agent, December 1, 1939 - December 1, 1940

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    Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1939 to 1940. Also includes statistical summaries for 1939-40.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423

    Letter, National Service Life Insurance

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    This handwritten letter is written from National Service Life Insurance of the U. S. A. Veteran\u27s Administration in Washington, D. C. to an unidentified member informing them of the terms of their policy.https://scholarsjunction.msstate.edu/mss-bogan-correspondence/1129/thumbnail.jp

    Annual Report of Evalyn A. Bentley, Home Demonstration Agent, Pima County, Dec. 1, 1931 to Dec. 1, 1932

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    Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1931 to 1932. Also includes statistical summaries for 1931-32.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423
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