4 research outputs found
The functioning of hard cores in microeconomic theories of consumer behavior
In the introduction to this thesis we presented two theories from the field of consumer behavior, representing two bodies of knowledge. The first one we took was the microeconomic textbook case, which we labeled 'the Hicks- Allen theory'. A second body of knowledge we represented by the consumer
choice process, which can be characterized by sequential phases such as problem recognition, search and choice. ...
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