EFEKTIVITAS EVENT MARKETING PRODUK NEW MOBILIO (STUDI KASUS PT.DEALPRO INDONESIA TAHUN 2019)

Era globalisasi saat ini menimbulkan persaingan yang semakin ketat di berbagai industri. Dalam hal ini menuntut setiap pelaku bisnis menciptakan strategi yang efektif dan efisien, agar mampu bersaing dalam persaingan yang ketat di industri . Banyak hal yang dilakukan perusahaan untuk melakukan promosi, salah satunya adalah event yang merupakan cara untuk mempromosikan sebuah produk yang ingin dipasarkan kepada target pasarnya. Event yang baik merupakan faktor keberhasilan untuk sebuah bisnis, 31% marketers percaya bahwa event lebih signifikan dari digital advertising, email marketing, dan content marketing.( Sumber: www.entrepreneur.com,2019). Penelitian ini bertujuan untuk mengetahui tingkat efektivitas event marketing produk New Mobilio yang dilakukan PT.Dealpro Indonesia berdasarkan persepsi konsumen. Jenis penelitian adalah kuantitatif dengan metode penelitian deskriptif, teknik sampling yang digunakan non probability sampling dengan jenis purposive sampling. Pengumpulan data dengan menyebarkan kuesioner kepada 100 responden melakukan pendekatan Bernoulli. Teknik analisis data yang digunakan adalah deskriptif analisis. Berdasarkan hasil analisis mengungkapkan besaran nilai persentase event marketing sebesar 80,97% dikatakan masuk dalam kategori baik. Kata kunci : Event Marketing, Event, Promosi

EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PT. INDONESIAN RAILWAYS (Study Case on KRL Baraya Geulis)

The purpose of the author's research is to determine the response of Indonesian consumers to PT Kereta Api Indonesia on service quality and satisfaction consumers, as well as to determine the extent to which service quality affects consumers (KRLBaraya Geulis case study). To measure and analyze the relationship between variables independent on the top and variable dependent, author spreading questionnaires to 150 consumer users KRLBaraya Geulis, then use the methods of statistical analysis of the coefficient of correlation rank correlation to assess the respondent. The results of the answers are analyzed. The coefficient of determination and statistical t-test both performed by using tools SPSS 14.0. From the results of the research that the response of consumers on the quality of services and satisfaction of consumers KRLBaraya Geulis is, there is a positive relationship between the quality of service (X) and the satisfaction of the customer (X) at KRL Baraya geulis. So, the hypothesis that the author makes can be accepted, meaning that the author's hypothesis is supported by facts in the field. Statement hypothesis "Quality of service (X) has the effect that significant to the satisfaction of the customer (Y) at KRL Baraya geulis"

EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PT. INDONESIAN RAILWAYS (STUDY CASE ON KRL BARAYA GEULIS)

The purpose of the author's research is to determine the response of Indonesian consumers to PT Kereta Api Indonesia on service quality and satisfaction consumers, as well as to determine the extent to which service quality affects consumers (KRLBaraya Geulis case study). To measure and analyze the relationship between variables independent on the top and variable dependent, author spreading questionnaires to 150 consumer users KRLBaraya Geulis, then use the methods of statistical analysis of the coefficient of correlation rank correlation to assess the respondent. The results of the answers are analyzed. The coefficient of determination and statistical t-test both performed by using tools SPSS 14.0. From the results of the research that the response of consumers on the quality of services and satisfaction of consumers KRLBaraya Geulis is, there is a positive relationship between the quality of service (X) and the satisfaction of the customer (X) at KRL Baraya geulis. So, the hypothesis that the author makes can be accepted, meaning that the author's hypothesis is supported by facts in the field. Statement hypothesis "Quality of service (X) has the effect that significant to the satisfaction of the customer (Y) at KRL Baraya geulis"