Los clubes de productos como herramienta de comercialización de productos turísticos singulares en Andalucía

Falta palabras claveLa demanda turística actual, tanto a escala nacional como en Andalucía, requiere servicios y productos con altos estándares de calidad. El nuevo mercado demanda a las empresas turísticas ofertas a la medida, paquetes a la carta, lo que hace que hoy por hoy la satisfacción total del cliente se convierta en un objetivo más difícil de conseguir que en décadas anteriores. Nuevas apuestas por la competitividad y la diferenciación de los destinos han comenzado a utilizar modelos de gestión que desarrollan estrategias de segmentación de los productos. De estos esfuerzos surge la generación de los “Clubes de Producto” (CP) que se han convertido en una herramienta esencial en el desarrollo de la oferta dirigida a los distintos segmentos de mercado. Desde el punto de vista del turista, la creación de estos CP nace de los esfuerzos por satisfacer mejor las necesidades de los consumidores. Además, se hace indispensable la presencia de una marca común, que sirva para promover de modo unificado las propuestas y que se utilicen en las estrategias de comercialización y promoción, así como de la comunicación, tanto por medios tradicionales como a través de Internet y del marketing on-line. Esta capacidad de desarrollar estrategias compartidas para promoción es una de las ventajas que ofrece la adhesión a un CP, favorece compartir los gastos totales asociados y beneficiarse de una gestión profesional de marketing de promoción. Los destinos turísticos maduros son los que han comenzado a desarrollar este tipo de promoción, con la pretensión no sólo de llegar a nuevos mercados, sino también acrecentar la fidelización de los turistas. El Turismo 2.0, Internet, las redes sociales y el comercio electrónico, son nuevas oportunidades en la distribución turística que garantizan rentabilidad en el sector, ya que refuerzan el canal de venta directo al consumidor. Es una realidad donde aparece también un nuevo protagonista: el nativo digital. Este participa de forma muy activa en la comercialización de los productos y servicios turísticos. Vivimos hoy una peculiar transición de un modelo de desarrollo turístico basado en patrones de producción industrial a un modelo de desarrollo a partir de satisfacción de segmentos altamente diferenciados. Debemos atender a esta demanda en constante transformación, donde turistas digitales y nuevas tribus de turistas conforman un universo heterogéneo, pero que confluyen en un común distanciamiento respecto del consumo off-line. Un turista que demanda una mejor y más veloz información on-line. Optimizar la posición competitiva de nuestras empresas turísticas y destinos es un objetivo prioritario que está presente en la mayor parte de los procesos de planificación estratégica. Y los Clubes de Producto como instrumento de planificación y gestión pueden jugar un papel determinante. El trabajo que se presenta a continuación se ha estructurado en 3 partes o bloques diferenciados: la primera parte (capítulo 1 y 2) nos aproxima a la realidad del tema a través de una introducción general, así como el marco metodológico que lo sustenta y el marco teórico. La segunda parte (los capítulos 3 y 4) responde al origen y experiencias de los diferentes CP creados y al trabajo de campo realizado en la comarca Aljarafe-Doñana y en la ciudad de Málaga; y la tercera parte (capítulo 5) aporta tanto los resultados de la investigación como los derivados de la aplicación práctica y puesta en el mercado de productos turísticos, para finalizar con las conclusiones de todo lo anterior

La impulsividad mecánica durante la conducción: definición y medición

La ponencia muestra las relaciones entre variables físicas de la conducción (aceleraciones, jerks, etc) capturadas con un smartphone y variables psicológicas como impulsividad, agresividad, etc

Quasi-ordinarization transform of a numerical semigroup

We introduce the quasi-ordinarization transform of a numerical semigroup. This transform will allow to organize all the semigroups of a given genus in a forest rooted at all quasi-ordinary semigroups with the given genus. This construction provides an alternative approach to the conjecture on the increasingness of the number of numerical semigroups for each given genus. We elaborate on the number of nodes at each tree depth in the forest and present a few new conjectures that can be developed in the future. We prove some properties of the quasi-ordinarization transform, its relations with the ordinarization transform, and we also present an alternative approach to the conjecture that the number of numerical semigroups of each given genus is increasing.Comment: arXiv admin note: text overlap with arXiv:1203.500

Club de producto como herramienta de comercialización de productos turísticos

Este trabajo se enmarca en una investigación más amplia sobre la implantación de un Club de Producto Turístico. El objetivo es orientar la oferta turística a mercados específicos, fomentando la colaboración con otras estructuras receptivas, y todo ello, a través de la colaboración eficaz entre todos los agentes, públicos y privados, directa e indirectamente relacionados en el desarrollo turístico a través de la utilización de una marca común. Se plantea finalmente la elaboración de propuestas y paquetes turísticos para que sean comercializados, desarrollados a partir de encuestas realizadas a una amplia representación de agentes turísticos de la comarca.This work is part of an investigation into the implantation of a Tourist Product club, in order to guide the tourist offer to specific markets, promoting the cooperation with other receptive structures and all this by means of efficient cooperation among all the agents, public and private, direct and indirectly connected to the tourist development through the use of a common brand. Production of proposals and tourist packs are set up in order them to be marketed and developed from surveys conducted to a broad representation of the tourist agents of the region

Intravehicular, Short- and Long-Range Communication Information Fusion for Providing Safe Speed Warnings

Inappropriate speed is a relevant concurrent factor in many traffic accidents. Moreover, in recent years, traffic accidents numbers in Spain have fallen sharply, but this reduction has not been so significant on single carriageway roads. These infrastructures have less equipment than high-capacity roads, therefore measures to reduce accidents on them should be implemented in vehicles. This article describes the development and analysis of the impact on the driver of a warning system for the safe speed on each road section in terms of geometry, the presence of traffic jams, weather conditions, type of vehicle and actual driving conditions. This system is based on an application for smartphones and includes knowledge of the vehicle position via Ground Positioning System (GPS), access to intravehicular information from onboard sensors through the Controller Area Network (CAN) bus, vehicle data entry by the driver, access to roadside information (short-range communications) and access to a centralized server with information about the road in the current and following sections of the route (long-range communications). Using this information, the system calculates the safe speed, recommends the appropriate speed in advance in the following sections and provides warnings to the driver. Finally, data are sent from vehicles to a server to generate new information to disseminate to other users or to supervise drivers’ behaviour. Tests in a driving simulator have been used to define the system warnings and Human Machine Interface (HMI) and final tests have been performed on real roads in order to analyze the effect of the system on driver behavior

Evaluation of procalcitonin for diagnosis of neonatal sepsis of vertical transmission

BACKGROUND: The results of recent studies suggest the usefulness of PCT for early diagnosis of neonatal sepsis, with varying results. The aim of this prospective multicenter study was to determine the behavior of serum PCT concentrations in both uninfected and infected neonates, and to assess the value of this marker for diagnosis of neonatal sepsis of vertical transmission. METHODS: PCT was measured in 827 blood samples collected prospectively from 317 neonates admitted to 13 acute-care teaching hospitals in Spain over one year. Serum PCT concentrations were determined by a specific immunoluminometric assay. The diagnostic efficacy of PCT at birth and within 12–24 h and 36–48 h of life was evaluated calculating the sensitivity, specificity, and likelihood ratio of positive and negative results. RESULTS: 169 asymptomatic newborns and 148 symptomatic newborns (confirmed vertical sepsis: 31, vertical clinical sepsis: 38, non-infectious diseases: 79) were studied. In asymptomatic neonates, PCT values at 12–24 h were significantly higher than at birth and at 36–48 h of life. Resuscitation at birth and chorioamnionitis were independently associated to PCT values. Neonates with confirmed vertical sepsis showed significantly higher PCT values than those with clinical sepsis. PCT thresholds for the diagnosis of sepsis were 0.55 ng/mL at birth (sensitivity 75.4%, specificity 72.3%); 4.7 ng/mL within 12–24 h of life (sensitivity 73.8%, specificity 80.8%); and 1.7 ng/mL within 36–48 h of life (sensitivity 77.6%, specificity 79.2%). CONCLUSION: Serum PCT was moderately useful for the detection of sepsis of vertical transmission, and its reliability as a maker of bacterial infection requires specific cutoff values for each evaluation point over the first 48 h of life

Multiplicity dependence of jet-like two-particle correlations in p-Pb collisions at sNN\sqrt{s_{NN}} = 5.02 TeV

Two-particle angular correlations between unidentified charged trigger and associated particles are measured by the ALICE detector in p-Pb collisions at a nucleon-nucleon centre-of-mass energy of 5.02 TeV. The transverse-momentum range 0.7 $< p_{\rm{T}, assoc} < p_{\rm{T}, trig} <$ 5.0 GeV/$c$ is examined, to include correlations induced by jets originating from low momen\-tum-transfer scatterings (minijets). The correlations expressed as associated yield per trigger particle are obtained in the pseudorapidity range $|\eta|<0.9$. The near-side long-range pseudorapidity correlations observed in high-multiplicity p-Pb collisions are subtracted from both near-side short-range and away-side correlations in order to remove the non-jet-like components. The yields in the jet-like peaks are found to be invariant with event multiplicity with the exception of events with low multiplicity. This invariance is consistent with the particles being produced via the incoherent fragmentation of multiple parton--parton scatterings, while the yield related to the previously observed ridge structures is not jet-related. The number of uncorrelated sources of particle production is found to increase linearly with multiplicity, suggesting no saturation of the number of multi-parton interactions even in the highest multiplicity p-Pb collisions. Further, the number scales in the intermediate multiplicity region with the number of binary nucleon-nucleon collisions estimated with a Glauber Monte-Carlo simulation.Comment: 23 pages, 6 captioned figures, 1 table, authors from page 17, published version, figures at http://aliceinfo.cern.ch/ArtSubmission/node/161

Anisotropic flow of charged hadrons, pions and (anti-)protons measured at high transverse momentum in Pb-Pb collisions at sNN=2.76\sqrt{s_{\rm NN}}=2.76 TeV

The elliptic, $v_2$, triangular, $v_3$, and quadrangular, $v_4$, azimuthal anisotropic flow coefficients are measured for unidentified charged particles, pions and (anti-)protons in Pb-Pb collisions at $\sqrt{s_{\rm NN}} = 2.76$ TeV with the ALICE detector at the Large Hadron Collider. Results obtained with the event plane and four-particle cumulant methods are reported for the pseudo-rapidity range $|\eta|<0.8$ at different collision centralities and as a function of transverse momentum, $p_{\rm T}$, out to $p_{\rm T}=20$ GeV/$c$. The observed non-zero elliptic and triangular flow depends only weakly on transverse momentum for $p_{\rm T}>8$ GeV/$c$. The small $p_{\rm T}$ dependence of the difference between elliptic flow results obtained from the event plane and four-particle cumulant methods suggests a common origin of flow fluctuations up to $p_{\rm T}=8$ GeV/$c$. The magnitude of the (anti-)proton elliptic and triangular flow is larger than that of pions out to at least $p_{\rm T}=8$ GeV/$c$ indicating that the particle type dependence persists out to high $p_{\rm T}$.Comment: 16 pages, 5 captioned figures, authors from page 11, published version, figures at http://aliceinfo.cern.ch/ArtSubmission/node/186

Centrality dependence of charged particle production at large transverse momentum in Pb-Pb collisions at sNN=2.76\sqrt{s_{\rm{NN}}} = 2.76 TeV

The inclusive transverse momentum ($p_{\rm T}$) distributions of primary charged particles are measured in the pseudo-rapidity range $|\eta|<0.8$ as a function of event centrality in Pb-Pb collisions at $\sqrt{s_{\rm{NN}}}=2.76$ TeV with ALICE at the LHC. The data are presented in the $p_{\rm T}$ range $0.15<p_{\rm T}<50$ GeV/$c$ for nine centrality intervals from 70-80% to 0-5%. The Pb-Pb spectra are presented in terms of the nuclear modification factor $R_{\rm{AA}}$ using a pp reference spectrum measured at the same collision energy. We observe that the suppression of high-$p_{\rm T}$ particles strongly depends on event centrality. In central collisions (0-5%) the yield is most suppressed with $R_{\rm{AA}}\approx0.13$ at $p_{\rm T}=6$-7 GeV/$c$. Above $p_{\rm T}=7$ GeV/$c$, there is a significant rise in the nuclear modification factor, which reaches $R_{\rm{AA}} \approx0.4$ for $p_{\rm T}>30$ GeV/$c$. In peripheral collisions (70-80%), the suppression is weaker with $R_{\rm{AA}} \approx 0.7$ almost independently of $p_{\rm T}$. The measured nuclear modification factors are compared to other measurements and model calculations.Comment: 17 pages, 4 captioned figures, 2 tables, authors from page 12, published version, figures at http://aliceinfo.cern.ch/ArtSubmission/node/284