Omdømme etter krise og innvirkning på kjøpsintensjon – en studie av Volkswagen

Diesel-jukset til Volkswagen var en omfattende og mye omtalt sak da den ble kjent høsten 2015. En situasjon som dette kan skade både salg og bedriftens rykte. I dette studiet har vi som formål å gi innsikt i om omdømmet til Volkswagen etter dieseljukset har en innvirkning på kjøpsintensjon blant tre forskjellige grupper; kunder av Volkswagen, kunder av andre biler og personer som ikke eier bil. Vi har hatt et ønske om å nå bredt til mange respondenter, og på bakgrunn av dette har kvantitativ metode og design vært mest hensiktsmessig. Gjennom en beskrivende og klar problemstilling og et tverrsnittdesign har vi utformet en spørreundersøkelse basert på teori fra Nils M. Apeland, Brønn og Ihlen og RepTrak. Spørreundersøkelsen ble pretestet, og ble deretter publisert på forum for bilinteresserte. Vi har samlet inn primærdata fra 143 respondenter for å analysere problemstillingen. For å besvare problemstillingen ble det utviklet 4 hypoteser med 3 underhypoteser hver. Hypotesene tok utgangspunkt i eksisterende teori, og hadde som formål å avdekke forskjeller i hvordan omdømmet påvirket kjøpsintensjon mellom de tre gruppene. Analysene ble gjennomført med one-way ANOVA, kji-kvadrat og regresjonsanalyser. Gjennom analysene kom vi frem til at 6 hypoteser kunne bekreftes, 3 kunne delvis bekreftes og 7 hypoteser kunne avkreftes. Funnene viser at det er en sammenheng mellom omdømme og kjøpsintensjon, men at denne korrelasjonen varierte avhengig av hvilken gruppe respondentene var i. Disse funnene ble så drøftet opp i mot eksisterende teori, og det ble funnet flere sammenhenger mellom det teorien sier om omdømme og våre funn. Det viser seg at mediefremtreden og håndtering av krise ikke har en sammenheng med om Volkswagen-kunder vil kjøpe igjen, og det diskuteres om det kan komme av kognitiv dissonans. Omdømmedrivere hadde ikke så stor innvirkning på kjøpsintensjon som teorien skulle antatt. Til slutt viste det seg at støttende atferd ikke har noen spesiell korrelasjon med kjøpsintensjon for de som ikke har bil, i motsetning til de to andre gruppene. Det drøftes om det er andre faktorer som spiller inn på kjøpsintensjon enn omdømme, og dette oppfordres til å ta stilling til i videre forskning på området

Bone structure in two adult subjects with impaired minor spliceosome function resulting from RNU4ATAC mutations causing microcephalic osteodysplastic primordial dwarfism type 1 (MOPD1)

AbstractMicrocephalic osteodysplastic primordial dwarfism type 1 (MOPD1), or Taybi-Linder syndrome is characterized by distinctive skeletal dysplasia, severe intrauterine and postnatal growth retardation, microcephaly, dysmorphic features, and neurological malformations. It is an autosomal recessive disorder caused by homozygous or compound heterozygous mutations in the RNU4ATAC gene resulting in impaired function of the minor spliceosome. Here, we present the first report on bone morphology, bone density and bone microstructure in two adult MOPD1 patients and applied radiographs, dual energy X-ray absorptiometry, high-resolution peripheral quantitative computed tomography and biochemical evaluation.The MOPD1 patients presented with short stature, low BMI but normal macroscopic bone configuration. Bone mineral density was low. Compared to Danish reference data, total bone area, cortical bone area, cortical thickness, total bone density, cortical bone density, trabecular bone density and trabecular bone volume per tissue volume (BV/TV) were all low. These findings may correlate to the short stature and low body weight of the MOPD1 patients. Our findings suggest that minor spliceosome malfunction may be associated with altered bone modelling

Clonal expansion and linear genome evolution through breast cancer progression from pre-invasive stages to asynchronous metastasis

Evolution of the breast cancer genome from pre-invasive stages to asynchronous metastasis is complex and mostly unexplored, but highly demanded as it may provide novel markers for and mechanistic insights in cancer progression. The increasing use of personalized therapy of breast cancer necessitates knowledge of the degree of genomic concordance between different steps of malignant progression as primary tumors often are used as surrogates of systemic disease. Based on exome sequencing we performed copy number profiling and point mutation detection on successive steps of breast cancer progression from one breast cancer patient, including two different regions of Ductal Carcinoma In Situ (DCIS), primary tumor and an asynchronous metastasis. We identify a remarkable landscape of somatic mutations, retained throughout breast cancer progression and with new mutational events emerging at each step. Our data, contrary to the proposed model of early dissemination of metastatic cells and parallel progression of primary tumors and metastases, provide evidence of linear progression of breast cancer with relatively late dissemination from the primary tumor. The genomic discordance between the different stages of tumor evolution in this patient emphasizes the importance of molecular profiling of metastatic tissue directing molecularly targeted therapy at recurrence

Genomic Analyses of Breast Cancer Progression Reveal Distinct Routes of Metastasis Emergence

A main controversy in cancer research is whether metastatic abilities are present in the most advanced clone of the primary tumor or result from independently acquired aberrations in early disseminated cancer cells as suggested by the linear and the parallel progression models, respectively. The genetic concordance between different steps of malignant progression is mostly unexplored as very few studies have included cancer samples separated by both space and time. We applied whole exome sequencing and targeted deep sequencing to 26 successive samples from six patients with metastatic estrogen receptor (ER)-positive breast cancer. Our data provide support for both linear and parallel progression towards metastasis. We report for the first time evidence of metastasis-to-metastasis seeding in breast cancer. Our results point to three distinct routes of metastasis emergence. This may have profound clinical implications and provides substantial novel molecular insights into the timing and mutational evolution of breast cancer metastasis

Global Gene Expression Profiling of Body-Mass Index in Middle-Aged Danish Twins

Objective: The body mass index (BMI) measured as weight in relation to height is an important monitor for obesity and diabetes, with individual variation under control by genetic and environmental factors. In transcriptome-wide association studies on BMI, the genetic contribution calls for controlling of genetic confounding that affects both BMI and gene expression. We performed a global gene expression profiling of BMI on peripheral blood cells using monozygotic twins for efficient handling of genetic make-ups. Methods: We applied a generalized association method to genome-wide gene expression data on 229 pairs of monozygotic twins (age 56-80 years) for detecting diverse patterns of correlation between BMI and gene expression. Results: We detected seven probes associated with BMI with p<1e-04, among them two probes with p<1e-05 (p=2.83e-06 AAK1; p=7.83e-06 LILRA3). In total, the analysis found 1579 probes with nominal p<0.05. Biological pathway analysis of enriched pathways found 50 KEGG and 45 Reactome pathways (FDR<0.05). The identified top functional pathways included immune function, JAK-STAT signalling, insulin signalling and regulation of energy metabolism. Conclusion: This transcriptome-wide association study using monozygotic twins and generalized correlation identified differentially expressed genes and a broad spectrum of enriched biological pathways that may implicate metabolic health

Crystal Symmetry of Stripe Ordered La1.88Sr0.12CuO4

We present a combined x-ray and neutron diffraction study of the stripe ordered superconductor \lscox{0.12}. The average crystal structure is consistent with the orthorhombic $Bmab$ space group as commonly reported in the literature. This structure however is not symmetry compatible with a second order phase transition into the stripe order phase, and, as we report here numerous Bragg peaks forbidden in the $Bmab$ space group are observed. We have studied and analysed these $Bmab$-forbidden Bragg reflections. Fitting of the diffraction intensities yields monoclinic lattice distortions that are symmetry consistent with charge stripe order.Comment: 7 pages, 3 figures, 5 Table

Global Gene Expression Profiling and Transcription Factor Network Analysis of Cognitive Aging in Monozygotic Twins

Cognitive aging is one of the major problems worldwide, especially as people get older. This study aimed to perform global gene expression profiling of cognitive function to identify associated genes and pathways and a novel transcriptional regulatory network analysis to identify important regulons. We performed single transcript analysis on 400 monozygotic twins using an assumption-free generalized correlation coefficient (GCC), linear mixed-effect model (LME) and kinship model and identified six probes (one significant at the standard FDR < 0.05 while the other results were suggestive with 0.18 ≤ FDR ≤ 0.28). We combined the GCC and linear model results to cover diverse patterns of relationships, and meaningful and novel genes like APOBEC3G, H6PD, SLC45A1, GRIN3B, and PDE4D were detected. Our exploratory study showed the downregulation of all these genes with increasing cognitive function or vice versa except the SLC45A1 gene, which was upregulated with increasing cognitive function. Linear models found only H6PD and SLC45A1, the other genes were captured by GCC. Significant functional pathways (FDR < 3.95e-10) such as focal adhesion, ribosome, cysteine and methionine metabolism, Huntington's disease, eukaryotic translation elongation, nervous system development, influenza infection, metabolism of RNA, and cell cycle were identified. A total of five regulons (FDR< 1.3e-4) were enriched in a transcriptional regulatory analysis in which CTCF and REST were activated and SP3, SRF, and XBP1 were repressed regulons. The genome-wide transcription analysis using both assumption-free GCC and linear models identified important genes and biological pathways implicated in cognitive performance, cognitive aging, and neurological diseases. Also, the regulatory network analysis revealed significant activated and repressed regulons on cognitive function.Peer reviewe

Computational redesign of thioredoxin is hypersensitive towards minor conformational changes in the backbone template

Despite the development of powerful computational tools, the full-sequence design of proteins still remains a challenging task. To investigate the limits and capabilities of computational tools, we conducted a study of the ability of the program Rosetta to predict sequences that recreate the authentic fold of thioredoxin. Focusing on the influence of conformational details in the template structures, we based our study on 8 experimentally determined template structures and generated 120 designs from each. For experimental evaluation, we chose six sequences from each of the eight templates by objective criteria. The 48 selected sequences were evaluated based on their progressive ability to (1) produce soluble protein in Escherichia coli and (2) yield stable monomeric protein, and (3) on the ability of the stable, soluble proteins to adopt the target fold. Of the 48 designs, we were able to synthesize 32, 20 of which resulted in soluble protein. Of these, only two were sufficiently stable to be purified. An X-ray crystal structure was solved for one of the designs, revealing a close resemblance to the target structure. We found a significant difference among the eight template structures to realize the above three criteria despite their high structural similarity. Thus, in order to improve the success rate of computational full-sequence design methods, we recommend that multiple template structures are used. Furthermore, this study shows that special care should be taken when optimizing the geometry of a structure prior to computational design when using a method that is based on rigid conformations