Measuring the hedonic and utilitarian sources of consumer attitudes

It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two components. This paper reports three studies that validate measurement scales for these constructs and, using them, show that these two attitude dimensions do seem to exist; are based on different types of product attributes; and are differentially salient across different consumer products and behaviors, in theoretically-consistent ways.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/47067/1/11002_2004_Article_BF00436035.pd

Advances in factor analysis and structural equation models/ Joreskog

xxviii, 242 hal.: tab.; 21 cm

Measuring Religiosity in Later Life

The purpose of this study is to devise and test a multidimensional measurement model of late life religiosity that is composed of three major components: organizational religiosity, subjective religiosity, and religious beliefs. The religious belief dimension, which has been overlooked frequently in prior research, is assessed in part with items that ask about belief in the Ten Commandments. Alternative ways of specifying the relationships among these dimensions are explored, including first- and second-order factor models. The findings that are derived from estimating these confirmatory factor models are supplemented with additional analyses that examine the differential impact of the religiosity factors on an external criterion measure (i.e., life satisfaction). Throughout, the goal is to provide investigators with a practical approach to evaluating the utility of complex multidimensional factor models of religiosity.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/68505/2/10.1177_0164027593152003.pd