"Willingness to Pay for Electric Vehicles and their Attributes"

This article presents a stated preference study of electric vehicle choice using data from a national survey. We used a choice experiment wherein 3029 respondents were asked to choose between their preferred gasoline vehicle and two electric versions of that preferred vehicle. We estimated a latent class random utility model and used the results to estimate the willingness to pay for five electric vehicle attributes: driving range, charging time, fuel cost saving, pollution reduction, and performance. Driving range, fuel cost savings, and charging time led in importance to respondents. Individuals were willing to pay (wtp) from $35 to$75 for a mile of added driving range, with incremental wtp per mile decreasing at higher distances. They were willing to pay from $425 to$3250 per hour reduction in charging time (for a 50 mile charge). Respondents capitalized about 5 years of fuel saving into the purchase price of an electric vehicle. We simulated our model over a range of electric vehicle configurations and found that people with the highest values for electric vehicles were willing to pay a premium above their wtp for a gasoline vehicle that ranged from $6000 to$16,000 for electric vehicles with the most desirable attributes. At the same time, our results suggest that battery cost must drop significantly before electric vehicles will find a mass market without subsidy.Electric Vehicles, Stated Preference, Discrete Choice

"Can Vehicle-to-Grid Revenue Help Electric Vehicles on the Market?"

Vehicle-to-grid (V2G) electric vehicles can return power stored in their batteries back to the power grid and be programmed to do so at times when power prices are high. Since providing this service can lead to payments to owners of vehicles, it effectively reduces the cost of electric vehicles. Using data from a national stated preference survey (n = 3029), this paper presents the first study of the potential consumer demand for V2G electric vehicles. In our choice experiment, 3029 respondents compared their preferred gasoline vehicle with two V2G electric vehicles. The V2G vehicles were described by a set of electric vehicle attributes and V2G contract requirements such as “required plug-in time” and “guaranteed minimum driving range”. The contract requirements specify a contract between drivers and a power aggregator for providing reserve power to the grid. Our findings suggest the V2G concept is mostly likely to help EVs on the market if power aggregators operate on pay-as-you-go-basis or provide consumers with advanced cash payment (upfront discounts on the price of EVs) in exchange for V2G restrictions.electric vehicles, vehicle-to-grid, stated preference, latent-class model

Impact of Public Charging Infrastructure on the Adoption of Electric Vehicles in London

The discussion on the importance of public charging infrastructure is usually framed around the ‘chicken-egg’ challenge of consumers feeling reluctant to purchase without the necessary infrastructure and policy makers reluctant to invest in the infrastructure without the demand. However, public charging infrastructure may be more crucial to EV adoption than previously thought. Historically, access to residential charging was thought to be a major factor in potential for growth in the EV market as it offered a guaranteed place for a vehicle to be charged. However, these conclusions were reached through studies conducted in regions with a high percentage of homes that have access to residential parking. The purpose of this study is to understand how the built environment may encourage uptake of EVs by seeking a correlation between EV ownership and public charging points in an urban and densely populated city such as London. Using a statistical approach with data from the Department for Transport and Zap Map, a statistically significant correlation was found between the total (slow, fast and rapid) number of public charging points and number of EV registrations per borough—with the strongest correlation found between EV registrations and rapid chargers. This research does not explicitly prove that there is a cause-and-effect relationship between public charging points EVs but challenges some of the previous literature which indicates that public charging infrastructure is not as important as home charging. The study also supports the notion that the built environment can influence human behaviour

Vehicle to Grid Demonstration Project

This report summarizes the activities and accomplishments of a two-year DOE-funded project on Grid-Integrated Vehicles (GIV) with vehicle to grid power (V2G). The project included several research and development components: an analysis of US driving patterns; an analysis of the market for EVs and V2G-capable EVs; development and testing of GIV components (in-car and in-EVSE); interconnect law and policy; and development and filing of patents. In addition, development activities included GIV manufacturing and licensing of technologies developed under this grant. Also, five vehicles were built and deployed, four for the fleet of the State of Delaware, plus one for the University of Delaware fleet

Modeling the uptake of plug-in vehicles in a heterogeneous car market using a consumer segmentation approach

There is broad agreement on the need for substantial use of low carbon vectors in the long term in the transport sector. Electrification, via mass market adoption of plug-in vehicles (i.e. battery electric and plug-in hybrid electric vehicles), has emerged as a front runner for road transport across the globe, but there are concerns that the pace and extent implied by many modelling studies is problematic and that assessment of (a) the heterogeneity in the market, (b) other low carbon vectors (e.g. conventional hybrids, hydrogen fuel cell) and (c) life cycle energy and environmental impacts have been relatively neglected. This paper aims to fill these gaps by examining the timing, scale and impacts of the uptake of plug-in vehicles in the heterogeneous UK car market from a consumer perspective. To achieve this aim it (a) brings together a bespoke disaggregated model of the transport-energy-environment system (the UK Transport Carbon Model) with previous work by the authors on heterogeneity in the demand for and supply of plug-in vehicles and (b) applies the improved model to develop future low carbon scenarios that assess the potential impact of different investment pathways and policy approaches to the electrification of cars with the view to meeting the UK’s legally binding carbon budgets to 2050. The results show the importance of accounting for the heterogeneity in and dynamic nature of the car market in terms of new technology adoption by private consumers, so called ‘user choosers’ and fleet managers, as well as accounting for potential effects on wider life cycle emissions resulting from different uptake pathways. It allows an assessment of the effectiveness of different policy instruments, market conditions (vehicle supply, private vs fleet market, vehicle segments) and social factors (consumer awareness, range “anxiety”, perceived charging requirements) on different consumer segments, thus providing more policy-focused conclusions on the likely pathways to high penetration of plug-in vehicles that may be required to meet future carbon and air quality targets

Fear and loathing of electric vehicles: the reactionary rhetoric of range anxiety

“Range anxiety,” defined as the psychological anxiety a consumer experiences in response to the limited range of an electric vehicle, continues to be labelled and presented as one of the most pressing barriers to their mainstream diffusion. As a result, academia, policymakers and even industry have focused on addressing the range anxiety barrier in order to accelerate adoption. Much literature recognizes that range anxiety is increasingly psychological, rather than technical, in its nature. However, we argue in this paper that even psychological and technical explanations are incomplete. We examine range anxiety through Hirschman’s Rhetoric of Reaction, which supposes that conservative forces may oppose change by propagating theses related to jeopardy, perversity, and futility. To do so, we use three qualitative methods to understand the role of range anxiety triangulated via a variety of perspectives: 227 semi-structured interviews with experts at 201 institutions, a survey with nearly 5,000 respondents, and 8 focus groups, all across 17 cities in the five Nordic countries. We find evidence where consumers and experts use and perpetuate the rhetoric of reaction, particularly the jeopardy thesis. We conclude with a reexamination of the policies geared to assuage range-based barriers, which a construction of range anxiety as a rhetorical excuse would render as ineffective or inefficient, as well as future implications for diffusion theory

Identifying the early adopters of alternative fuel vehicles: A case study of Birmingham, United Kingdom

This article was published in the journal, Transportation Research Part A: Policy and Practice [© Elsevier]. The definitive version is available at: http://dx.doi.org/10.1016/j.tra.2012.05.004The transport sector has been identified as a significant contributor to greenhouse gas emissions. As part of its emissions reduction strategy, the United Kingdom Government is demonstrating support for new vehicle technologies, paying attention, in particular, to electric vehicles. Cluster analysis was applied to Census data in order to identify potential alternative fuel vehicle drivers in the city of Birmingham, United Kingdom. The clustering was undertaken based on characteristics of age, income, car ownership, home ownership, socio-economic status and education. Almost 60% of areas that most closely fitted the profile of an alternative fuel vehicle driver were found to be located across four wards furthest from Birmingham city centre, while the areas with the poorest fit were located towards the centre of Birmingham. The paper demonstrates how Census data can be used in the initial stages of identifying potential early adopters of alternative vehicle drivers. It also shows how such research can provide scope for infrastructure planning and policy development for local and national authorities, while also providing useful marketing information to car manufacturers

Spatial planning of public charging points using multi-dimensional analysis of early adopters of electric vehicles for a city region

The success of a mass roll out of Plug-in electric vehicles (PEVs) is largely underpinned by establishment of suitable charging infrastructure. This paper presents a geospatial modelling approach, exploring the potentials for deployment of publicly accessible charging opportunities for consumers based on two traits — one, trip characteristics (journey purpose and destinations); two, PEV adoption intensity. Its applicability is demonstrated through a case study, which combines census statistics indicating lifestyle trends, family size, age group and affordability with travel patterns for an administrative region in the North-East England. Three categories of potential PEV users have been identified — ‘New Urban Colonists’, ‘City Adventurers’ and ‘Corporate Chieftains’. Analysis results indicate that Corporate Chieftains, primarily residing in peri-urban locations, with multi-car ownership and availability of onsite overnight charging facilities form the strongest group of early adopters, irrespective of public charging provision. On the other hand, New Urban Colonists and City Adventurers, primarily residing in the inner-city regions, show potentials of forming a relatively bigger cohort of early PEV adopters but their uptake is found to be dependent largely on public charging facilities. Our study suggests that effective PEV diffusion in city-regions globally would require catering mainly to the demands of the latter group, focussing on development of a purpose-built public charging infrastructure, both for provision of on-street overnight charging facilities in residential locations and for fast charging at parking hubs (park and ride, amenities and commercial centres)

Why did Better Place fail?: Range anxiety, interpretive flexibility, and electric vehicle promotion in Denmark and Israel

With almost $1 billion in funding, Better Place was poised to become one of the most innovative companies in the electric mobility market. The system Better Place proposed had two novel prongs; first, to reduce the cost of batteries, and second, to reduce range anxiety, public infrastructure concerns, and long charging times. Yet, despite this seemingly strong combination, Better Place failed to make any progress in Denmark and Israel, the first two markets it operated in, and subsequently declared bankruptcy, selling off its collective assets for less than$500,000. Drawing from science and technology studies and the notion of “interpretive flexibility,” this paper posits several reasons to explain the failure of Better Place, including that Denmark is not as “green” as it seems nor is the Israeli market as attractive as believed, and that Better Place's solution to charging time and range anxiety resolved a psychological, not a functional, barrier of the general public to adopt electric vehicles. Before investigating these two reasons, the paper presents a short history of Better Place and explores the contours of its operations in Denmark and Israel. It then discusses why Better Place “failed” across both countries before concluding with implications for energy planning, policy, and analysis

Contested visions and sociotechnical expectations of electric mobility and vehicle-to-grid innovation in five Nordic countries

Based on original data derived from 257 expert respondents across Denmark, Finland, Iceland, Norway, and Sweden, we investigate the different expectations and visions associated with one form of low carbon transport, electric mobility, inclusive of vehicle-to-grid and vehicle-grid-integration configurations. Utilizing concepts from the sociology of expectation—notably rhetorical visions, ideographs, promise-requirement cycles, and enablers and selectors—we examine how future electric mobility is envisioned. A collection of eight visions is analyzed and then placed into a typology. Some visions see electric mobility as a harbinger of positive social change in terms of ubiquitous automobility or endless innovation, others warn of families literally stranded and freezing to death on mountains and a business landscape marred with insolvent and financially struggling firms. We conclude with insights about what such competing and contradictory visions mean for energy and climate policy as well as sustainability transitions