2 research outputs found

    RELASI BONDING DALAM MASYARAKAT BINAAN CSR (Studi Deskriptif Interpretif Relasi Sosial Masyarakat Binaan CSR PT Pertamina RU II Sungai Pakning di Kabupaten Bengkalis)

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    Abstrak. Penelitian ini beranjak dari terbatasnya kajian CSR (Corporate Social Responsibility) yang berorientasi pada masyarakat penerima manfaat yang ada di Indonesia. Teori yang diadaptasi dalam penelitian ini adalah teori modal sosial yang dikemukakan oleh Woolcock & Narayan. Metode penelitian dalam penelitian ini adalah kualitatif dengan pendekatan deskriptif interpretif model Neuman. Penelitian ini menelaah bentuk modal sosial dalam bentuk relasi sosial bonding yang ada di masyarakat. Hasil penelitian ini menunjukkan bahwa relasi bonding terdapat dalam pola-pola relasi dalam masyarakat binaan yang menunjukkan bahwa ikatan intra kelompok penting untuk diperhatikan guna menjaga kekompakan kelompok. Hasil ini menunjukkan bahwa bentuk relasi sosial bonding memiliki dampak yang penting terhadap pelaksanaan CSR di suatu perusahaan. Relasi ini penting untuk dijaga melalui kegiatan komunikasi dialogis yang bertujuan untuk pembangunan yang dilakukan melalui cara-cara yang lebih intensif, terbuka dan partisipatif guna melahirkan relasi sosial yang sehat dan berkelanjutan. Kata kunci:   CSR; komunikasi pembangunan; modal sosial; relasi bondingAbstract. This research moved from the limited study of CSR (Corporate Social Responsibility) oriented to beneficiary communities in Indonesia. The theory adapted in this study is the theory of social capital proposed by Woolcock & Narayan. The research method in this study was qualitative with the interpretive descriptive approach of the Neuman model. This research examines forms of social capital in form of social relations that exist in society. The results of this study indicate that there are form of social relations that exist in society, namely bonding relations. Bonding relations show that intra-group bonds are important to consider in order to maintain group cohesiveness. These results indicate that the form of social relations have an important impact on the implementation of CSR in a company. This relation is important to be maintained through communication activities aimed at development carried out through more intensive, open and participatory ways in order to create Health and sustainable Social relations.  Keywords: CSR; Development Communication; Social Capital; Bonding Relations

    Bonding, bridging and linking relationships of the CSR target communities of PT Pertamina Refinery Unit II Sungai Pakning

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    PT Pertamina (Persero) Sungai Pakning Refinery Unit II as one of Indonesia's state-owned oil and gas companies has contributed to the empowerment of communities around its operational areas through the Corporate Social Responsibility (CSR) scheme. In carrying out CSR programs, the company pays attention to the social relations of the target communities. This study focuses on analyzing the forms of social relations of the CSR target communities and their impacts on the implementation of CSR programs of PT Pertamina (Persero) Refinery Unit II Sungai Pakning. Social relations in this study are defined into three forms of relations, namely bonding, bridging and linking, each of which has different impacts on the social conditions of the beneficiary communities. This research is based on qualitative approach, conducted in three target communities in different areas within Bengkalis Regency, Riau Province, namely Sungai Pakning Village, Sungai Selari Village, and Pangkalan Jambi Village, during the period of 2017-2018. The data were collected through in-depth interviews, observations, and documentations. The study finds various forms of social relations. Bonding relations show that intra-group bonds are important to maintain group cohesiveness. Bridging relations show that ties between groups need to be developed in order to connect each others and work together. While the linking relationships show that there is a good impact for groups that have closer relationships with the higher power institutions. These results indicate that the forms of social relations have important impacts on the implementation of CSR programs and need to be maintained through participatory communication activities in order to create sustainable social relations. This study also finds that good social relations will be strong support to raise community awareness and participation in practicing sustainable environmental management
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