9 research outputs found

    DINAMIKA KOMODITAS BERBASIS KEUNGGULAN LUAS LAHAN TANAMAN PANGAN KABUPATEN SUMEDANG PROVINSI JAWA BARAT

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    This research aims to know the dynamics of commodities based on the superior of food crops area in Sumedang regency of West Java within 10 years. Through the dynamics of commodity will be known food crops most suitable for development in Sumedang District. This research used quantitative descriptive method through LQ and DLQ analysis on land area of food crops at province and district level. Based on the dynamics of commodities based on land area of food crops, it is known that soybean is the only superior commodity of Sumedang Regency, with the acquisition value LQ > 1 = 1.2 and DLQ > 1 = 2.4. Wet land paddy and sweet potato are the mainstay commodities, because of the tendency of repositioning of superior commodities into non-superior commodities. Dry land paddy and peanut are prospective commodities, due to the tendency of repositioning of non-superior commodities to be superior commodities. While small green pea, cassava, and corn are lagging commodities which fix and remain a non superior commodity of Sumedang regency of West Java. The government can minimize the transfer of commodities by intensifying the provision of farming production facilities to support extension efforts to encourage each shifting the dynamics of commodities towards a more positive

    FARMERS’ PARTICIPATION IN EMPOWERMENT PROGRAMS OF MUHAMMADIYAH COMMUNITY ORGANIZATION IN PASEH DISTRICT

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    All this time empowerment to farmers has been carried out through organizational approaches from the government, academics, and NGOs based on examples of programs that have been successful in advanced regions. Meanwhile, the Muhammadiyah community organization carries out the dawah activities through empowerment programs in one of the underdeveloped villages in the Paseh District. Therefore, it is necessary to know the success level of empowerment programs according to participation level related to the farmers’ background as information for designing the implementation of more successful empowerment programs. The research method of this study based on the classification was quantitative research with a survey approach through non-probability questionnaires collected to 37 farmers that were then analyzed using percentage technique and Pearson’s chi-square. The percentage calculation shows that farmer participation level was in the medium category. Results of Pearson’s chi-square and correlation tests using gamma show that the experience of farmers in partnership has a positive correlation to socialization activities. The involvement of farmers in the community organization has a positive correlation to socialization and training activities. The community organization’s attitudes towards farmers have a positive correlation to coaching activities. The farmers’ age has a negative correlation, while the length of farming, the cultivated land status, the experience of farmers participating in socialization, the experience of farmers participating in training, and community organization’s attitudes for the farmers has a positive correlation to partnership activities in empowerment programs. Muhammadiyah community organization should synergize with the government and other institutions for implementing empowerment programs by reviewing farmers’ backgrounds to reach high participation

    Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat)

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    The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing policies of PT. Perkebunan Nusantara VIII. By comparing CSI value which is consisted of Customer (C1), Competitor (C3), Change-Driven (C4) against CAI which is consisted of Company (C2) which would be the measure of the competitive advantage of the company’s marketing strategy. From the analysis results, it can be seen that a negative gap of -1.09 where the value of CAI < CSI would mean that the company does not possess the competitive advantage in tea marketing strategy, and is relatively left behind in terms of tea industry competition. It can be learned that the cause of such low score in tea marketing strategy is caused by the low score of segmentation = 1 in the strategy, value with a score of 1.72 in the process, tactics which is consisted of differentiation = 2.63 and marketing mix = 2.63. To achieve competitive advantage in an ideal markting strategy, the factors that contribute to the marketing strategy competitive advantage value should be considered in the implementation of tea marketing strategy

    PEMBERDAYAAN PETANI OLEH ORMAS MENURUT TINGKAT PARTISIPASI DI KABUPATEN BANDUNG

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    Currently empowerment program has become a mission of religion community organizations in Indonesia. As non government element and non business oriented organization it is necessary to know performance of empowerment programs based of farmer participation level. With a quantitative descriptive research approach using questionnaire in collecting of data survey were obtained 75 respondents taken with purposive sampling technique in Bandung Regency. Based results of cumulative calculations, known that farmer participation in empowerment program into middle category for socialization activity and low category for implementation activity of programs. Chi square pearson’s and gamma test known were farmer age has positively correlated to participation in activity of program implementing, meanwhile education, income, and farmer status has negatively correlated to farmer participation for avtivity implementation of programs. Farmer characteristic has correlated to participation required by ormas before conducting of empowerment program as a strategic to success of program likely participatory

    Pola Komunikasi Dakwah Bil Hal Muhammadiyah pada Masyarakat Agraris

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    Not only oral (tabligh, oral, and written) da'wah that can be done to touch certain communities such as the farming community, but also the planned dakwah bil hal (da'wah with action).  Dakwah bil hal   requires a communication pattern so that various activities planned in the program can be carried out following the expectations of the parties involved. By using qualitative descriptive methods and interactive model data analysis techniques. It is known that there are four communication patterns implemented by Muhammadiyah administrators in Bandung Regency including interpersonal communication patterns, group communication, public communication, and mass communication. Interpersonal communication patterns and group communication patterns are the most effective communication used in the implementation of preaching when it comes to Muhammadiyah

    MANAGING BRANDS’ POPULARITY ON FACEBOOK: POST TIME, CONTENT, AND BRAND COMMUNICATION STRATEGIES

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    Introduction: A brand’s popularity on social media affects its customers’ purchasing intention and purchasing decision. Background Problem: A review of the literature shows that a brand’s popularity on social media has a secure connection with its content and the time information about it is posted; allegedly the brand’s interactions are also influential. Indicators of its popularity include the number of likes, shares, comments, and views for it. Novelty: Previous brand popularity studies were limited to the features of likes, comments, and shares as a function of the content and time, and OLS was commonly used. However, this study adds the views feature and the function of the administrator’s comments to complete the gap. GLS is used as the method of analysis. Research Method: Data are collected through the observation of six top international food and beverage products’ categories on the Facebook fan page. The data were analyzed using the Seemingly Unrelated Regression (SUR), and the Mann-Whitney and Kruskal-Wallis methods. Findings: The study’s findings shows that video and the day to post have a significant influence and increase the number of likes, shares, comments, and views. A caption only shows significance to increase the number of likes and shares. The hour has a significant effect on comments and shares. The time of posting indicates that posting on weekdays and during busy periods is more effective for increasing the popularity of brands. The administrator’s comments significantly influence the increase in the number of comments and views, while two-way communication is more significant for increasing a brand’s popularity. Conclusion: These findings provide a deeper insight to help managers to improve their brand’s popularity on social media by exploring how brands manage their fan pages

    Popularitas Merek di Sosial Media: Analisis Pengaruh Waktu, Konten, dan Interaksi Merek

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    Social media is an effective media to increase brand popularity. Previous studies found that the brand has significant effects on the consumers purchasing decision. Indicator of brand popularity on social media includes the number of followers, likes, shares, comments, and views of the video. The objective of this study is to analyze the effects of post time, post content, and brand interaction on brand post popularity of Facebook fan page. Data collected through observation of six (6) international top brands on the Facebook fan page. Data were analyzed using logit regression method. The results show that post time, post content, and brand interaction have significant effects on brand popularity. The managerial implication, it is crucial to highlight that Facebook is a useful platform on brand popularity building. Our discussion section shows some suggested in managing the brand based on our results.

    Upaya Pengembangan Produk Unggulan Desa melalui Pelatihan Pengolahan Susu di Desa Ciporeat: Efforts to Development of Village Superior Products through Milk Processing Training in Ciporeat Village

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    Mozzarella cheese and yogurt are dairy products that are popular in the community. However, not many people know how to make these products, so training is needed to improve community skills in making mozzarella cheese and yogurt for business opportunities for the community. The training was conducted on PKK member in Ciporeat Village, Cilengkrang District, Bandung Region. The method of implementing the activity includes pre-test, presenting material, practice of making mozzarella and yogurt and posttest. Participants were very enthusiastic in participating in the training activities and gave positive responses to these activities. The activity can increase the knowledge and skills of the community in training milk into mozzarella cheese and yogurt. At the time of the pre-test, people's knowledge of products, tools and materials and how to process mozzarella cheese and yogurt products was very low, after training there was an increase in knowledge of products, tools and materials, as well as how to process mozzarella cheese and yogurt products to reach 100%
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