6 research outputs found

    UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam

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    Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for Vietnamese rice farmers. This research provides empirical evidence related to the preferences of UK consumers for ethical attributes for floating rice imported from Vietnam. Floating rice represents a traditional method of rice cultivation that relies on the natural flooding cycle. Its cultivation uses very few agrochemical inputs and provides several other environmental, economic, and social benefits. In an online survey, the study used a choice experiment that asked 306 UK consumers to report their preferences for one kilo of floating rice with three non-market attributes: reduction in carbon dioxide emissions, allocation of profits to the farmers, and restitution of biodiversity. Overall, study participants favored the attributes of floating rice, but reported utility for only the “fair trade” attribute and for a marginal willingness to pay premiums for profit allocations to farmers. Consumers did not find value in either CO2 emission reduction or biodiversity improvement. Results from the study provide recommendations to develop agricultural programs, distribution strategies, and informational methods to encourage floating rice consumption in the UK

    A Consumer-Driven Approach to the Development of OCOP Beverage Products in Hau Giang Province

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    OCOP is a national priority program aimed at effectively exploiting local resources to contribute to the development of the rural economy. In order to propose market development solutions for OCOP products in general, and OCOP beverages in Hau Giang province in particular, the current study has conducted interviews with processing facilities and stakeholders in the value chain, along with consumers. By using value chain analysis and contingent valuation method, the research findings indicate that OCOP processing facilities primarily sell their OCOP beverage products directly to local consumers and visitors, comprising approximately 79.1% of their sales. The findings also indicate that consumers are willing to pay a premium of 15.76% for OCOP certified beverages compared to the current price at which they are purchasing these products. The study also proposes some policy implications for the development of OCOP beverages

    Environmental Efficiency of Ecologically Engineered Rice Production in the Mekong Delta of Vietnam

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    Ecologically engineered rice cultivation was first introduced in the Mekong Delta of Vietnam in 2009. Although such cultivation is essential for environmental protection, the diffusion rate of the model was considered to be low. The low rate of diffusion is probably associated with the insufficient evidence about potential environmental benefits. Hence, this study applied the stochastic frontier analysis to estimate and compare the environmental, technical and pesticide use efficiency of ecological rice with those of normal rice. We conducted the survey by face–to–face interviewing 74 ecological rice farmers and 125 normal rice farmers in An Giang Province. Results revealed that the pesticide cost of ecological rice was appreciably lower than that of normal rice while the output was insignificantly different. The environmental efficiency of ecological rice was estimated about 85.54% and 84.54% for normal rice. Further, the technical efficiency of ecological rice and normal rice were 92.24% and 92.17%, respectively. The eco rice had a significantly higher pesticide use efficiency than the normal rice. Our findings suggest that the introduction of ecological engineering into rice production had positive impacts on the environmental and technical efficiency

    Adaptive Capacity Assessment of Rural Out–migrants : A Case Study of An Giang Province, Vietnam

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    Industrialization and modernization in urban areas, and natural disasters and market variability in rural areas, have resulted in the recent acceleration of an outflow of rural migrant workers in the Vietnamese Mekong Delta to big cities in the hopes of improving their livelihoods. However, this process has been associated with many vulnerabilities and unsustainable livelihoods for out–migrants because they are ill–prepared for their new environments. This issue highlights a crucial need for adaptive capacity assessments that can contribute to the sustainable development of livelihoods of such vulnerable migrants. A household survey covering 100 respondents as well and interviews with a panel of key informants were conducted for this study to measure the adaptive capacity of migrants using a sustainable livelihoods framework. The study found that the adaptive capacity of out–migrants was 0.306. Numbers of primary laborers and their dependents, migrants’ education, and land ownership were factors affecting income per capita, which is the main indicator of adaptive capacity. For sustainable livelihoods to be more achievable, improvements in access to education and job creation need to be simultaneously considered. In particular, more attention should be paid to vulnerable rural groups such as the poor, children accompanying their parents during the out–migration process, and people affected by development processes and policies