12 research outputs found

    Political Discourse Analysis through Solving Problems of Graph Theory

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    In this article, we show how, using graph theory, we can make a content analysis of political discourse. Assumptions of this analysis are: • we have a corpus of speech of each party or candidate; • we consider that speech conveys economic, political, socio-cultural values, these taking the form of words or word families; • we consider that there are interdependences between the values of a political discourse; they are given by the co-occurrence of two values, as words in the text, within a well defined fragment, or they are determined by the internal logic of political discourse; • established links between values in a political speech have associated positive numbers indicating the "power" of those links; these "powers" are defined according to both the number of co-occurrences of values, and the internal logic of the discourse where they occur. In this context we intend to highlight the following: a) which is the dominant value in a political speech; b) which groups of values have ties between them and have no connection with the rest; c) which is the order in which political values should be set in order to obtain an equivalent but more synthetic speech compared to the already given one; d) which are the links between values that form the "core" political speech. To solve these problems, we shall use the Political Analyst program. After that, we shall present the concepts necessary to the understanding of the introductory graph theory, useful in understanding the analysis of the software and then the operation of the program. This paper extends the previous paper [6]graph theory, discourse analysis, political programs

    Review - Bloguri, facebook şi politică (Blogs, Facebook and Politics)

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    Bloguri, facebook şi politică (Blogs, Facebook and Politics) by Dorina Guţu (ed.), Tudor Sălcudeanu, Paul Aparaschivei, Florenţa Toader Bucureşti: “Tritonic” Publishing House, 2009, 208 pages ISBN: 978-973-733-403-9 Price: 25 RON   Reviewed by Monica Pătruţ, “Vasile Alecsandri”University of Bacău, Romani

    CANDIDATES IN THE PRESIDENTIAL ELECTIONS IN ROMANIA (2014): THE USE OF SOCIAL MEDIA IN POLITICAL MARKETING

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    The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product’s visibility and appeals to its supporters for content creation and viral promotion of the political messages. In addition, the candidate can communicate directly with the citizens and may involve them in creating virtual communities. In our study we briefly present the way in which social media was used, timidly at first, during the campaign for the 2008 parliamentary elections, for the 2009 presidential elections and for the 2012 local and parliamentary elections. The importance of social media increased during the 2012 Romanian presidential impeachment referendum and contributed decisively to rallying voters to go to the polls and, implicitly, to the Klaus Iohannis’s victory in the 2014 presidential elections. We have focused especially on Facebook, as social network, because it has managed to attract the largest number of users in Romania. The success of the 2.0 political actors does not imply (only) to use the network as an alternative news channel, but especially to establish the bidirectional connection and constant interaction with virtual friends

    Unconventional Political Campaigns in Romania: Presidential Impeachment Referendum (2007)

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    Every referendum brings forth a crisis of legitimacy. Traian Băsescu experienced this political situation in 2007 when he was suspended by the Romanian Parliament. Having as theoretical background social semiotics (Kress, van Leeuwen [1996] 2006; van Leeuwen, 2005), our paper focuses on four semiotic systems (represented participants, composition, multimodality, interactive participants) applied to the images produced by the Romanian citizens, who had been “called up” to an unconventional political campaign through a personal production of a digital guerilla. Beyond its mere iconic function, number “322” has an indexical function of pinpointing the MPs who voted for Traian Băsescu’s impeachment. This number constitutes the main reason for the embodiment of these Romanian MPs in pictorial metaphors. Metaphors activate the semiotic system of multimodality because they become a sign of creativity by combining layers belonging to different iconic isotopic clusters. The humour comes from the allotopies (Greimas 1966) created through the surprising interweaving of politicians and animals, fairy-tales characters or evil/ good heroes

    WHY DON’T YOU COME OVER? – A DIFFERENT WAY TO PROMOTE ROMANIA

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    Investing in the country brand represents a strategic priority as it consolidates the image and international reputation of the respective members. Although Romania started to invest in this long-term process in 1996, the promotional actions have lacked coordination and efficiency. The Romania’s country image is insufficiently shaped and the Country Brand Index study conducted in 2012 confirms it by placing our country on the last positions. We shall show in this study that by exploiting the collective intelligence principle and the involvement of the Net Generation’s representatives, many echoing campaigns can be created in the virtual environment. The country brand is being built rather by means of every individual’s involvement, by what we do and what we say every day. “Why Don’t You Come Over?” campaign, which has contributed in an unexpected way to improve Romania’s image by spreading humor in the virtual space, should show all actors responsible that there may be successful promotion patterns

    Visual framing of European Years in Romanian public communication campaign blogs

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    Since 1983, European Years (EY) have been implemented by the European Parliament and the European Council to raise the awareness of the local, regional, and national authorities on a common European issue. This article develops a visual framing analysis of the photographic representation of the European Year of Volunteering (2011) and the European Year for Active Ageing and Solidarity between Generations (2012) at a national level. The data will focus on the photographic images uploaded on the campaign blogs of two Romanian non-governmental organizations. This study has a threefold aim: first, to compare and contrast the use of photographic images in the blogs of two Romanian public communication campaigns; second, to develop a model of visual framing analysis focused on types of represented participants, social actions, and shots; third, to argue that the objectives and outcomes of the public communication campaigns on EY issues depend on the type of “I-ness” versus “we-ness” society a country is.Desde 1983, los Años Europeos son aplicados por el Este artículo desarrolla un análisis de encuadre visual de la representación fotográfica del Año Europeo del Voluntariado (2011) y del Año Europeo del Envejecimiento Activo y la Solidaridad Intergeneracional (2012) a escala nacional. Los datos se centrarán en las imágenes fotográficas subidas en los blogs de campaña de dos organizaciones no gubernamentales rumanas. Este estudio tiene un triple objetivo: primero, comparar y contrastar el uso de las imágenes fotográficas en los blogs de dos campañas de comunicación rumanas; segundo, desarrollar un modelo de análisis de encuadre visual centrado en tipos de participantes representados, acciones sociales y tomas fotográficas; tercero, argumentar que los objetivos y los resultados de las campañas de comunicación pública de los Años Europeos dependen de la representación social desde el tipo "yo" frente al "nosotros"

    Political Discourse Analysis Through Solving Problems of Graph Theory

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    In this article, we show how, using graph theory, we can make a content analysis of political discourse. Assumptions of this analysis are:<br />- we have a corpus of speech of each party or candidate;<br />- we consider that speech conveys economic, political, socio-cultural values, these taking the form of words or word families;<br />- we consider that there are interdependences between the values of a political discourse; they are given by the co-occurrence of two values, as words in the text, within a well defined fragment, or they are determined by the internal logic of political discourse;<br />- established links between values in a political speech have associated positive numbers indicating the "power" of those links; these "powers" are defined according to both the number of co-occurrences of values, and the internal logic of the discourse where they occur.<br />In this context we intend to highlight the following:<br />a) which is the dominant value in a political speech;<br />b) which groups of values have ties between them and have no connection with the rest;<br />c) which is the order in which political values should be set in order to obtain an equivalent but more synthetic speech compared to the already given one;<br />d) which are the links between values that form the "core" political speech.<br />To solve these problems, we shall use the Political Analyst program. After that, we shall present the concepts necessary to the understanding of the introductory graph theory, useful in understanding the analysis of the software and then the operation of the program. This paper extends the previous paper [6].<br /&gt

    BRAIN Journal - Romanian Campaigns on Corporate Social Responsibility – Signs of Globalization

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    <div><i>Abstract</i></div><div><br></div>Organizations play an important role in the development of the modern society since managers have become aware that financial profit highly depends on community involvement. The active participation of organizations in community life implies to adapt global strategies to local issues or to promote local issues at a global level. Actually this is the essence of glocalization. The means by which organizations can achieve these glocal objectives is CSR campaigns. CSR represents an instrument used to solve diverse issues, such as: human rights, environment and climate change, education, support for vulnerable groups, sustainable development, or establishment of moral capitalism. Within the context of the ever-rising internet access of all audiences, CSR campaigns have become more visible and have capitalized on the advantages of collective intelligence, internet users’ participation and their user generated contents. The purpose of our study is to provide an insight into (1) the prominence of Romanian organizations which are the most socially responsible, (2) the domains in which Romanian organizations have invested; (3) the salience of CSR 1.0 and CSR 2.0 tools used in the promotion of CSR campaigns in Romania.<div><br></div><div><b>Find more at:</b></div><div><b>https://www.edusoft.ro/brain/index.php/brain/article/view/585</b><br></div

    Visual framing of European Years in Romanian public communication campaign blogs

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    Since 1983, European Years (EY) have been implemented by the European Parliament and the European Council to raise the awareness of the local, regional, and national authorities on a common European issue. This article develops a visual framing analysis of the photographic representation of the European Year of Volunteering (2011) and the European Year for Active Ageing and Solidarity between Generations (2012) at a national level. The data will focus on the photographic images uploaded on the campaign blogs of two Romanian non-governmental organizations. This study has a threefold aim: first, to compare and contrast the use of photographic images in the blogs of two Romanian public communication campaigns; second, to develop a model of visual framing analysis focused on types of represented participants, social actions, and shots; third, to argue that the objectives and outcomes of the public communication campaigns on EY issues depend on the type of “I-ness” versus “we-ness” society a country is.Desde 1983, los Años Europeos son aplicados por el Este artículo desarrolla un análisis de encuadre visual de la representación fotográfica del Año Europeo del Voluntariado (2011) y del Año Europeo del Envejecimiento Activo y la Solidaridad Intergeneracional (2012) a escala nacional. Los datos se centrarán en las imágenes fotográficas subidas en los blogs de campaña de dos organizaciones no gubernamentales rumanas. Este estudio tiene un triple objetivo: primero, comparar y contrastar el uso de las imágenes fotográficas en los blogs de dos campañas de comunicación rumanas; segundo, desarrollar un modelo de análisis de encuadre visual centrado en tipos de participantes representados, acciones sociales y tomas fotográficas; tercero, argumentar que los objetivos y los resultados de las campañas de comunicación pública de los Años Europeos dependen de la representación social desde el tipo "yo" frente al "nosotros"
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