6 research outputs found

    Digital entrepreneurship and indigenous value systems: an Ubuntu perspective

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    This paper investigates the embeddedness of digital entrepreneurship in the entrepreneurs' indigenous value system by examining the influence of ā€˜Ubuntuā€™ on digital entrepreneurship activities in the South African context. We do so through an interpretive field study of two innovation clusters in South Africa. Our findings reveal Ubuntu as the basis of a community orientation to digital entrepreneurship that offers an alternative to the prevalent heroic view in which digital entrepreneurship narratives are centred around the individual entrepreneur(s). They also highlight the tensions faced by digital entrepreneurs as they attempt to uphold the Ubuntu values of humility, reciprocity, and benevolence while operating in a competitive and fast-paced environment. In addition, our study indicates that the way entrepreneurs draw on their indigenous value system is dynamic, giving rise to what we call digital Ubuntu, reflecting a reworking of Ubuntu values into their increasingly digital reality. The concept of digital Ubuntu brings to light how indigenous values can become entangled with the capabilities of digital technologies and highlights the need for indigenous perspectives to advance our understanding of the diversity of digital phenomena, such as digital entrepreneurship, across cultural contexts

    Mobile application supported urban-township e-grocery distribution

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    Purpose: The purpose of this paper is to present a mobile application supported townshipand urban e-grocery distribution models that uses a software application (app) to bridge the infrastructural barriers, costs and complexities associated with e-grocery delivery operations in rural township areas. Design/methodology/approach: Using a qualitative multi-case approach and semi-structured interviews, the study explored distribution practices of eight national emerging e-grocery retail businesses to demonstrate how mobile applications can facilitate South African urban and township e-grocery delivery models. Findings: The study reveals how the need to scale the use of new mobile application innovations fuels value-added services that power new e-grocery distribution models. Of interest is how the application aggregates demand rapidly, respond to demand within a short lead time and how e-grocers use competitorsā€™ stores as their fulfilment centres. The use of apps reveals a slow transformation of society towards an inclusive model that integrates different types of workers in an informal context. Practical implications: The mobile application value-added service business model offers a new wave of scaling e-grocery retail to rural and township areas constrained by technological, economic and road infrastructure. The apps transcend e-grocery barriers and enables small businesses with limited resources to leverage e-grocery market opportunities that are unimaginable in townships and rural areas. Originality/value: The innovative mobile platform-base model offers emerging contextual insight of a pull e-grocery distribution model that demonstrates the supply chain innovations for addressing under-resource and under-developed logistics infrastructure