10 research outputs found

    Sponsorship image and value creation in E-sports

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    .E-sports games can drive the sports industry forward and sponsorship is the best way to engage consumers of this new sport. The purpose of this study is to examine the effect of sponsorship image and consumer participation in co-creation consumption activities on fans’ sponsorship response (represented by the variables interest, purchase intention and word of mouth) in e-sports. Four antecedent variables build sponsorship image (i.e., ubiquity of sport, sincerity of sponsor, attitude to sponsor and team identification). A quantitative approach is used for the purposes of this study. Some 445 questionnaires were filled in by fans who watch e-sports in Spain; these are analyzed using partial least squares structural equation modeling (PLS-SEM). The outcomes show that sponsor antecedents are crucial factors if a sponsor wants to change their sponsorship image and influence sponsorship response, and that it is also possible to use participation to improve responsesS

    Gestión de calidad como estrategia clave de la felicidad en el deporte federado

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    La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones. El ejercicio físico aporta al deportista diversas sensaciones positivas, todas ellas muy relacionadas con el término felicidad. Por tanto, partiendo del hecho de que la práctica deportiva produce felicidad, el objetivo de este estudio es de averiguar qué variables influyen principalmente en la felicidad del deportista y en concreto, del deportista federado. Una de las novedades de este estudio es que los resultados podrían ayudar a los miembros de las juntas directivas de las federaciones a tomar buenas decisiones y poder contribuir en mayor forma a la felicidad del deportista federado. Las principales variables que encontramos en la literatura que influyen positivamente en la felicidad son la calidad percibida y la satisfacción. A su vez encontramos estudios que confirman la influencia de la confianza y las relaciones sociales sobre la felicidad. El estudio empírico se ha realizado a través de datos primarios mediante encuesta sobre una muestra de 601 individuos federados en las distintas federaciones autonómicas de España, concretamente en la modalidad deportiva de kárate. Los resultados obtenidos confirman todas las hipótesis planteadas en este estudio por lo que como indicaba la literatura revisada las cuatro variables analizadas (la calidad percibida, la satisfacción, la confianza y las relaciones sociales) influyen de forma significativa y positivamente en la felicidad.//The relationship between sport and happiness has been proven on many occasions. On this way, physical sport gives sportspeople positive feelings which are all related to the term happiness. So, based on the fact that taking part in sports increases happiness, the main objective of this study is therefore to determine which variables have the greatest influence on sportspeople’s happiness, focusing specifically on federation members. One of the new developments in this study is that the results may help members of the Governing Boards of these federations to take better decisions and contribute more to the happiness of sportspeople who are federation members. The principal variables mentioned in the literature as having a positive influence on happiness are perceived quality and satisfaction. We have also found studies that confirm the influence of both trust and social relationships on happiness. The empirical research has used primary data from a survey of 601 members of the Spanish regional federations, specifically in the sport modality of karate. Our results confirm all the hypotheses advances in this study. Thus, as indicated by the literature reviewed, the four variables studied (perceived quality and satisfaction, trust and social relationships) all exert significant positive influence on levels of happiness

    Model based on Service Quality, Satisfaction and Trust, the Antecedents of Federated Athletes' Happiness and Loyalty

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    Purpose: The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty. Design/methodology/approach: A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 responses are collected. Findings: The results indicate that service quality has a strong positive influence on satisfaction and trust, and it has an indirect influence on happiness and loyalty of the Spanish karate federates. Research limitations/implications: This article contributes to the literature increasing the knowledge of the variables that have positive influence, as antecedents of happiness and loyalty in karate federations. Practical implications: The results of this study can help the decision-making of the governing boards of sports federations so they will be more aware of the strategies that promote the happiness and loyalty of the athlete. Originality/value: One of the original contributions of this work is that the model shows the loyalty, happiness, trust and satisfaction as a result of quality services

    The variables that explain loyalty in non-profit karate organisations.

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    Background and Study Aim: Despite society’s growing interest in sports, the total membership of federations is the same as ten years ago. This study aims is knowledge about the principal factors that influence the “loyalty” of Spanish karate federation members. Material and Methods: From a population of 72,910 members of karate federations a sample of 629 individuals was obtained, with a sampling error of 3.97 a confidence level of 95.5% and p = 0.5; q = 0.5. The data obtained were collected from 11 of Spain’s 19 regional federations (71% are men and 29% women, all of them members of karate federations). The largest group is aged between 45 and 64, a majority of whom have been members for more than 20 years. Part I: literature review. This work makes an in-depth exploratory of over one hundred relevant. Part II: original research). A correlational study based on a survey of sportsmen who are members of Spanish karate fed erations included the variables that can influence the fidelity of the karate federation. Each of the indicators has followed a 5-point Likert scale (1 = strongly disagree; 5 = strongly agree). Results: All loyalty indicators show an average above 4.10, although with a high standard deviation. All loyalty items are directly related (at a significance level of p<0.01) with all indicators of other empirical variables (perceived quality, commitment, trust, satisfaction and happiness). Conclusions: One of the novelties of this study is the consideration of happiness as a strategic variable. This study shows that it is not enough to just be a member of a federation, since members need to be happy and feel satisfied with the federation if their loyalty is to be maintained and improved and even result in recommendations to potential sportsmen and women. Another of the innovations in this paper is its field of study, namely loyalty in sports governing bodies

    Public service management model as antecedent for citizen satisfaction and fiscal policy.

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    Purpose: The study of citizens' perceptions of the performance of public services and their relationship withthe taxes allocated to them is of great interest in the context of public and fiscal management and the welfarestate. This study has a twofold objective in defining a structural equation modeling (SEM) model: on the onehand, to measure the relationship between the perception of the performance of public services and the taxesallocated to them and on the other hand, to study the reflection of the perception of the performance of public services on the happiness and satisfaction of citizens. Design/methodology/approach: To achieve this objective, a descriptive cross-sectional study was carriedout based on data from the "Public opinion and fiscal policy, 2022" questionnaire of the Centro de Investigaciones Sociológicas (CIS) through a survey with a sample of 2,543 citizens representative of the Spanish population. The partial least squares (PLS) method was applied to test the following hypotheses. Findings: The result of this research allows us to know which variables in relation to citizens? perception of the functioning of public services have a positive influence on use of taxes and on citizens' happiness and satisfaction. Originality/value: One of the novelties of this study is to analyse the effect of consumer perception on the performance of public services from the perspective of the welfare state by improving citizens' happiness and satisfaction

    Management of the loyalty of the federated karate athlete and its correlation with happiness.

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    There are several studies that analyze the relationship between happiness and the dimensions of commitment in the labor and religious scope. So, one of the novelties of this work is the analysis of commitment of the federated in Spanish karate and its relation with happiness in analyzed. Specifically, the three dimensions of commitment are analyzed: cognitive, conative and affective. The federated karate, with a sample of 601 individuals. The results indicate that there is a positive relationship between happiness and the three dimensions of commitment- the unidirectional variance test shows that each variable of the commitment functions as a variable dependent on happiness

    La promoción del deporte a través de la felicidad del deportista federado en Kárate

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    Objective: The main objective of the present work is first to analyze the causes of the scarce variation in the number of sports licenses in the last 10 years and consequently contribute strategies to attract and retain the affiliated member. One of the novelties of this work is that the main variables that affect consumer happiness are analyzed. Thus, organizations can correctly manage these variables in order to make their members happier. Happier people are more likely to continue in the federation and attract new members. Design/Methodology: Firstly, an exploratory study was carried out with a review of the information, followed by a correlational study with primary information through a survey. For this, the variables that influence athletes´ happiness are analyzed, obtaining a sample of 601 affiliated athletes. The fieldwork was carried out in the various autonomous karate federations in Spain. Results: The data reveals that the main explanatory variables of happiness are perceived quality and satisfaction. Likewise, the results of the empirical study confirm that the variables analyzed for service quality, satisfaction and trust positively influence happiness. In this way, managers of sports federations can make decisions focused on maximizing the happiness of their members and creating communication strategies that connect the happiness and services of the federation more effectively. Limitations/Implications: One of the main limitations is that this research has been carried out on a specific sport discipline, karate. So in future lines of research you can extrapolate to other federations that generate new perspectives. Originality / Contribution: One of the main objectives sports federations have is the promotion and dissemination of sport in society. However, the real situation is that the number of federated athletes has increased scarcely in recent years. As a result of this situation, this study aims to contribute to explaining to the managers of sports federations how they can develop more creative and effective communication campaigns in hope of obtaining loyal consumers along with a more considerable increase in members.Objetivo:El principal objetivo del presente trabajo es primeramente analizar las causas de la escasa variación en el número de licencias deportivas en de los 10 últimos años y en consecuencia aportar estrategias de captación y fidelización del federado. Una de las novedades de este trabajo es que se analizan las principales variables que afectan a la felicidad del consumidor. Así, las organizaciones pueden gestionar estas variables con el objeto de hacer más felices a sus federados, lo que aumentaría su fidelidad y atraería a nuevos miembros. Diseño/metodología: Primeramente, se ha realizado un estudio exploratorio con revisión de la literatura, seguida de un estudio correlacional con información primaria mediante encuesta. Para ello, se analizan las variables que influyen en la felicidad del deportista obteniendo una muestra de 601 deportistas federados. El trabajo de campo ha sido llevado a cabo en las distintas federaciones de kárate autonómicas de España. Resultados: La revisión de la literatura indica que las principales variables explicativas de la felicidad son la calidad percibida y la satisfacción. Asimismo, los resultados del estudio empírico confirman que las cuatro variables calidad del servicio, la satisfacción y la confianza analizadas influyen positivamente en la felicidad. Así, las federaciones pueden gestionar enfocadas en maximizar la felicidad de sus miembros y relacionar la felicidad con los servicios de la federación. Limitaciones/implicaciones: Una de las principales limitaciones es que esta investigación se ha llevado sobre una disciplina deportiva específica, el kárate. Por lo que en futuras líneas de investigación se puede extrapolar a otras federaciones que generen nuevas perspectivas. Originalidad/contribución:Las federaciones deportivas difunden el deporte en la sociedad. Sin embargo, el número de deportistas federados ha aumentado escasamente en los últimos años. Como consecuencia, el presente trabajo contribuye a explicar cómo se pueden gestionar las federaciones para conseguir consumidores fieles junto con un aumento más considerable de federados

    Razones para apostar por el Turismo Halal

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    This works focuses on the advantages of being a Muslim-friendly tourist destination. We discuss the halal economy in general and in particular we define the concept of halal tourism, its economic importance and how non-Muslim countries are adapting their tourism offering to the Muslim segment. We will concentrate on Halal tourism in Spain. Our paper shall draw from texts on Islam as well as books, scientific articles and international reports about the subject. We set out to demonstrate that Halal tourism is on the rise and offers several benefits. Owing to its cultural and historical ties with the Muslim world and its geographic proximity to North Africa, Spain has enormous potential to attract Muslim tourists. Spain can follow the example of other countries that have successfully attracted Muslim tourists, building trust and consolidating their credibility in this key socio-economic sector. Este trabajo se enfoca, sobre las ventajas de ser un destino turístico muslim friendly. Indagamos sobre la economía halal, en general, y el turismo halal en especial: significado, importancia a nivel económico, así como los países no musulmanes que están adaptando su oferta turística al segmento musulmán. Nos centraremos, especialmente, en el caso de España. Para ello, nos basamos en textos de la religión musulmana, libros y artículos científicos que tratan este tema, y también en informes internacionales, intentando demostrar que el turismo halal es una modalidad que está en auge y tiene varias ventajas. España por sus lazos culturales e históricos comunes con el mundo musulmán, y por su situación geoestratégica con el norte de África, goza de muchísimas posibilidades para atraer al turista musulmán, siguiendo el ejemplo de otros países que han conseguido captar y ganar la confianza de ese segmento socioeconómico importante.

    Management of loyalty and its main antecedents in sport organizations: A systematic analysis review.

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    Sports management is booming, thanks to society's growing interest in sports in general. This work provides an exhaustive review of the scientific literature of one of the variables most coveted by managers: loyalty. Antecedents positively related to loyalty are also conceptualized in this paper. The scientific literature search was limited to the last 15years to achieve a better fit with today's context. The Web of Science database was the main search method used, along with other, secondary resources, for a total of 328 scientific articles obtained as a base for this review. The results of this study bring together the most representative data in a systematic review of the loyalty variable in the field of sports management: the antecedents of loyalty, the terms with the greatest presence in the theory, the most representative authors and sources of this topic, and so on. One of the most significant results obtained from the review of these 300 bibliographical references is that the factors to be borne in mind for marketing strategies in sports organizations are satisfaction, commitment, trust, and service quality. The literature reflects that these variables, present in studies on loyalty in general, can also be found in the literature on sports management &- in particular, satisfaction and service quality. However, few papers include all these antecedents at once, making this an interesting field for future research

    ¿Qué es para mí la Policía? : concurso escolar

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    El documento recoge los trabajos premiados en el concurso escolar celebrado en Alcalá de Henares con motivo del 25 aniversario de la creación de la Comisaría de Policía de Alcalá de Henares. Los textos literarios tratan sobre la imagen que tiene la Policía y lo que significa para los niños. Los textos seleccionados se acompañan de las ilustraciones realizadas por los alumnos de tres a siete años, en blanco y negro.MadridES
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