2 research outputs found

    The Effect of Quality Function Deployment (QFD) in Enhancing Customer Satisfaction

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    Purpose: The purpose of this study is to examine the effect of the quality function deployment as a philosophy of quality assurance based on listening to the customer’s voice and transforming his demands into technical requirements in order to achieve customer satisfaction. In addition, the tool opens the doors for continuous improvement of the organization’s operations to reach a competitive position that gives it success and sustainability.   Theoretical framework: The study is concerned with the quality function deployment as a new way of the higher administration to replace the traditional focus on findings by adopting new approach throughout the reducing the efforts and time to redesigning and presenting the product that satisfy the actual need of the customer.   Design/Methodology/Approach: To achieve the aims of the study, a questionnaire of  24 item has been used. The sample included 60 individuals from various parts of the organization. According to the purpose of the study, two main hypotheses were formulated. A set of statistical methods of the SPSS vr.24 has been used.   Findings: It is concluded that there is a significant impact relationship between the  quality function deployment and customer satisfaction.   Research/Practical/Social Implications: The study is regarded as a an administrative, social and technical system in order to achieve customer's satisfaction.   Originality/Value:  The value of the study is that it is an attempt to draw attention to the necessity of adopting the quality function  deployment as a philosophy of quality assurance and reinforcing it as a part of the organization culture for the sake of the improvement and supporting the competitive aspect. 

    Total Quality Management as a Philosophy to Improve the Performance of the Academic Organization

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    Purpose: The purpose of this study is to examine the role of total quality management as a philosophy for improvement in the academic organization, as it represents a necessary trend in developing the activities of many organizations in the light of globalization and the challenges that these organizations face, in order to bring about fundamental developments, and the use of that philosophy as an effective means towards customer satisfaction and meeting his requirements.   Theoretical framework: Total quality management is regarded as one of the contemporary concepts that concentrates on a set of administrative principles; if it has been applied in organization, it will succeed in achieving quality.   Design/Methodology/Approach: To achieve the objectives of the study, a questionnaire of 60-item has been used. The sample comprised 65 academic staff members from various parts of the organization. According to the purpose of the study, two main hypotheses were formulated. A set of statistical method  of spss vr.24.  has been used.     Findings: It is concluded that supporting and adopting the total quality will be fruitful as a successful business philosophy for the continuity by creating appropriate requirements and conditions.   Research/Practical/Social Implications: Establishing the desire towards change by following the best by individuals and adopting stimulus programs that reinforce their ability to realize cognitive new ness.   Originality/Value:  The value of the study is that the organization's interest in the social aspect and its adoption confirms the organization's adaptation to the requirements of society
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