2 research outputs found

    Authenticity and Uniqueness of Paluang Car Temple as Tourism Attraction in Nusa Penida Isle, Bali

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    This paper addresses a research gap in tourism studies by examining the distinctive case of the Paluang Car Temple in Nusa Penida. While discussions on authenticity and uniqueness in tourism are prevalent, research exploring these concepts in culturally unique, non-mainstream destinations like Nusa Penida remains limited. The unique cultural elements, exemplified by the car-shaped shrines at the Paluang Temple, influence a destination\u27s appeal. By analyzing the impact of these features on tourist experiences and overall destination allure, this research provides insights into the development of tourism products that leverage local distinctiveness. It contributes to a broader understanding of how authenticity and uniqueness shape travel preferences, bridging a critical gap in tourism and cultural studies.Employing a descriptive-qualitative approach aligned with the interpretive method, the article delves into the attraction of the Car Temple\u27s unconventional design, which has attracted significant attention. Despite its modest place in the Balinese temple hierarchy, the temple consistently features on religious tour itineraries in Nusa Penida, driven by its unmatched uniqueness and authenticity. Additionally, the Car Temple often complements visits to the renowned Klingking Beach, a nearby tourism highlight. In summary, this paper underscores the pivotal role of the Car Shrines\u27 uniqueness in motivating tourists, contributing to the temple\u27s success in a competitive tourism market

    Sentiment Analysis and Its Applications in Assessing Visit Preferences Pre and Post COVID-19: An Indonesian Perspective

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    Social media has shown to affect tourist activity and spending. However, research related to travel intentions from a large-scale perspective has remained very limited in Indonesia. This research presents an empirical case study using the text mining process on Indonesian domestic tourists’ travel intentions to fill in the missing gap. Text classification was used to categorize whether a tweet includes travel intentions or not by concentrating on tourism-related tweet data from Twitter before and after the COVID-19 pandemic. The process of entity recognition was also used to classify the entities in the Tweet. This study showed that the Indonesian intention to travel was 13.08 percent higher than before the pandemic of COVID-19. Moreover, it was also found that interest in adventure activities increased by 581.25 percent and honeymoon trips by 175 percent. Surprisingly, 92 percent of short-stay intentions concluded in this research. However, Indonesian tourists who want to take a long tour are rising by 215.18 percent. This study’s findings also show Indonesian tourists’ choice to fly to many destinations, such as Bali, the Riau Islands, and Bandung. A more successful Indonesian tourism promotion strategy is expected to develop as a result of this research. Referring to the study findings, it appears that the current model of promotion is relatively distinct from the existing one. The promotional activities that emphasize and focus on 1) sustainable growth, 2) improved productivity, 3) investment innovation and digital transformation, 4) morals, culture, and social responsibility, and 5) technological cooperation has become increasingly important to be incorporated in various programs by The Ministry of Tourism of Indonesia
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