49 research outputs found

    IMPLEMENTATION OF SECI FRAMEWORK IN LCF PROCESS FOR INCREASING THE MARKET SHARE IN UNILEVER INDONESIA

    Get PDF
    One of the biggest FMCG companies in the country is Unilever Indonesia, which has already operated in Indonesia for more than 80 years. They have established their leadership in the Indonesian market since they have huge penetration even in the rural areas, and they have designed logistical and supply chain systems, especially in general and traditional trade and markets. However, since the 2010s, Unilever has faced huge competition, especially from local competitors in particular the home care, beauty, and personal care business categories. In the span of 10 years, their market share declined by almost 3.5%, while other small local manufacturers increased it by almost 7%. The study aims to identify the current product communication and claim regulatory and compliance review discussion called Local Claim Forum (LCF) flaws and loopholes, including the improvement area, propose the improvement plan for the LCF process, and propose the implementation timeline for the LCF process. The data analysis method(s) used are qualitative data analysis using thematic analysis. The study found that 1) effective communication is the main part to be improved in the socialization framework. 2) Knowledge and information documentation are the main concerns that need to be addressed in the externalization framework. 3) IT utilization and digital cloud storage are the main action plans for improving the Combination Framework. 4) LCF guidelines and additional training are needed to improve the internalization framework of the process

    DESIGNING AN EFFECTIVE METHOD TO RECRUIT SALES TEAM TO INCREASE COMPANY REVENUE IN A START UP INDUSTRY

    Get PDF
    Recruiting can have the biggest impact on revenue in expanding organizations. Optimus Consulting is a local based start-up company in human resource offers executive search, recruitment process outsourcing, end-to-end mass hiring such as Management Trainee hiring program, and digital recruitment platform that helps recruiter to manage and monitor hiring process. The goal of the research is to develop a successful approach for recruiting and selecting the sales team in order to boost sales revenue. Throught a qualitative data analysis, the study found that sales team recruitment process are essential and will impact directly to the performance and the achievement of the particular sales. To address with the opportunities, Optimus should focus on improving the current recruitment process into new recruitment process with some new steps are adding into it. Some of the steps are technical assessment, simulation (case study and role play), background checking and medical check up. By addressing these opportunities, Optimus can effectively find the right sales talent to strengthen the sales team in order to increase the sales revenue and achieve its yearly targe

    Analysing literacy and other psychological tendencies using linguistic profile in English expressive writing: Are students able but unwilling to write?

    Get PDF
    The use of English in educational settings has become quite common in order to achieve global competitiveness. Given this fact, students are required to be fluent both in oral and written English. Unfortunately, the significant discrepancy is often found between the two. Students seemed to struggle when asked to elaborate their ideas in writing. With that in mind, this study would elaborate on the linguistic properties of students’ writings in order to understand the linguistic processes affecting such a discrepancy. Writings from a total of 205-business students were analysed using Linguistic Inquiry Word Count (LIWC2015) focusing on the linguistic and grammatical properties such as word counts, tenses associated words, adjectives, adverbs and so on. We found that our samples’ writing profile was significantly different from those of LIWC2015, especially in properties such word counts, six-letter words, verb and adjectives, as well as the use of I-related pronoun. For example, we found that our sample used a lot more difficult words while wrote less than half of the global population, suggesting their ability as well as unwillingness to write at the same time. With this main finding, we concluded that students come short in terms of critical literacy. In addition to that, we would also discuss the potential psychological implications (narcissistic tendency) as well as the differences between men and women styles in writing

    Strengthening Human Capital Department Roles through Building Collaboration with External Stakeholders

    Get PDF
    Human capital department is found to have important roles in supporting the business objectives of a company. High competition in the customer goods industry makes the company strengthen its human capital department role because the human capital department becomes a strategic business partner. Most companies enhance their human capital departments internally, but internal resources have limitations in developing human capital department roles. The human capital department needs to look further to external resources that could support their roles. To strengthen human capital department roles through collaboration with external stakeholders needs further examination. This paper aimed to explore the external stakeholders in strengthening human capital department roles in consumer goods companies. Based on qualitative, semi-structured interviews of human capital leaders from five consumer goods companies in Indonesia, we identify six stakeholders based on the human capital department activities leading to human capital department roles. The external factors include outsourcing, vendors, government, business and professional associations, community, and university. Collaboration with these stakeholders strengthen the human capital department roles of consumer goods company

    The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories

    Get PDF
    Many entrepreneur students run their businesses which are not congruent with their personality and it will affect the effectiveness of business performance. According to Holland (1985), congruency between personality and occupation can create personal satisfaction, increase productivity and successful career. The research aims to assess the effectiveness of “PLANS (Personality fit Business)” Training to increase congruency between the chosen business category and personality using Holland theory among entrepreneurship student candidates batch 2018 (N = 85). All of them got the "PLANS" Training which was divided into four sessions: (i) Self Exploration, (ii) Business Insights, (iii) Business Fields Exploration, and (iv) Exploration of Business Potential and Planning. The research was conducted quasi-experimental using pre-test and post-test without a control group. The measurements were based on personality SDS (Self Directed Search) Holland test and newly designed business category questionnaire based on the Standard Classification of Business Field in Indonesia 2015. Data were analyzed using Paired t-test with significance level α = 0.05. The result showed a significant difference of congruency between personality and chose business category before and after the training (t = 4.544, p = 0.00 (< 0.05)), (SD) pre-test = 34.71(29.857) and (SD) post-test = 51.71 (32.383). It means “PLANS” Training is effective in increasing congruency between personality and chosen business category among entrepreneurship college student candidates. Therefore, this research suggests the training to be integrated into entrepreneurship and other business school's curriculum like the School of Business and Management ITB as a guideline before starting their study. Research paper Keywords: Training Effectiveness, Holland Theory, Business Category, Entrepreneurship Reference to this paper should be made as follows: Ginting, H., Mustari, F. F. & Fitria, A. (2018). The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories, Journal of Entrepreneurship, Business and Economics, 6(2), 45–70

    The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories

    Get PDF
    Many entrepreneur students run their businesses which are not congruent with their personality and it will affect the effectiveness of business performance. According to Holland (1985), congruency between personality and occupation can create personal satisfaction, increase productivity and successful career. The research aims to assess the effectiveness of “PLANS (Personality fit Business)” Training to increase congruency between the chosen business category and personality using Holland theory among entrepreneurship student candidates batch 2018 (N = 85). All of them got the "PLANS" Training which was divided into four sessions: (i) Self Exploration, (ii) Business Insights, (iii) Business Fields Exploration, and (iv) Exploration of Business Potential and Planning. The research was conducted quasi-experimental using pre-test and post-test without a control group. The measurements were based on personality SDS (Self Directed Search) Holland test and newly designed business category questionnaire based on the Standard Classification of Business Field in Indonesia 2015. Data were analyzed using Paired t-test with significance level α = 0.05. The result showed a significant difference of congruency between personality and chose business category before and after the training (t = 4.544, p = 0.00 (< 0.05)), (SD) pre-test = 34.71(29.857) and (SD) post-test = 51.71 (32.383). It means “PLANS” Training is effective in increasing congruency between personality and chosen business category among entrepreneurship college student candidates. Therefore, this research suggests the training to be integrated into entrepreneurship and other business school's curriculum like the School of Business and Management ITB as a guideline before starting their study. Research paper Keywords: Training Effectiveness, Holland Theory, Business Category, Entrepreneurship Reference to this paper should be made as follows: Ginting, H., Mustari, F. F. & Fitria, A. (2018). The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories, Journal of Entrepreneurship, Business and Economics, 6(2), 45–70

    It is Fear, Not Disgust, That Enhances Memory: Experimental Study on Students in Bandung

    Get PDF
    A number of research findings have found the impact of emotion on memory. Some researchers stated that disgust has more impact on memory, however according to the current study the effect of fear cannot be ignored. Both disgust and fear are examples of negative emotion that may have a significant influence on behavior, such as in the attempt of creating a healthy lifestyle. The current study involved an experiment where participants were asked to memorize and recall four randomly displayed picture categories that elicit emotions of disgust, fear, joy, and neutral emotion. They also filled out a DS-R (Disgust Scale-Revised) questionnaire and a supporting questionnaire about healthy lifestyle. Analysis of the results showed that disgust did not show an effect on memory, but fear instead did. This is related to the fact that most participants showed a low degree of disgust, and so it was not considered a significant emotion that affected memory compared to fear. In addition, physiologically fear and disgust are managed by different parts of the brain and thus it was assumed that they will have a different impact on memory. The findings implied that, in campaigning for a healthier lifestyle, fear emotion need to be instilled in people

    Developing Customized Employee Engagement Measure in an Indonesian Large Company: Procedure, Validity, and Reliability

    Get PDF
    Companies have been concerned on measurement and improvement of their employees’ engagement using various conceptual models. Since every company has their own specific vision, mission, and values, customization is needed to measure employee engagement objectively. One of the biggest state-owned company in Indonesia develops a specific model of employee engagement, consisted of 12-dimensions. Those dimensions have been operationalized in order to build a set of questionnaire to measure employee engagement. This study elaborates the procedure taken to create, validate, and testing the reliability of the measure. We administered the newly designed questionnaire (38 items measuring 12-dimensions) as well as Gallup Employee Engagement and Aon Hewitt questionnaires to 869 employees of the company. Significant correlations between measures, significant item-total item correlations, factorial robustness, and discriminative power confirmed the validity of the measure. Internal consistency, test-retest reliability, and Cronbach Alpha confirmed the reliability of the measure. These multiple sources of evidence are discussed
    corecore