8 research outputs found

    ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN MENGAMBIL POLIS ASURANSI JIWA PADA INDUSTRI ASURANSI DI SURABAYA

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    Penelitian ini betujuan untuk mengetahui faktor keyakinan akan akibat dari perilaku mengambil polis asuransi jiwa. Penilaian akan akibat dari perilaku mengambil polis asuransi jiwa, keyakinan normatif atas perilaku mengambil polis asuransi jiwa, motivasi untuk mengikuti keyakinan normatif atas perilaku mengambil polis asuransi jiwa, dan pendapatan yang mempunyai pengaruh bermakna terhadap minat konsumen dalam mengambil polis asuransi jiwa. Mengetahui faktor yang dominan pengaruhnya terhadap minat konsumen, dan perbedaan minat konsumen berdasarkan jenjangpekerjaan. Penelitian ini dilakukan pada rumah tangga yang menempati perumahan di Surabaya. Hasil penelitian menunjukkan bahwa secara bersama-soma faktor keyakinan akan akibat dari perilaku mengambil polis asuransi jiwa, penilaian akan akibat dari perilaku mengambil polis asuransi jiwa, keyakinan normatif atas perilaku mengambil polis asuransi jiwa, motivasi untuk mengikuti keyakinan normatif atas perilaku mengambil polis asuransi jiwa dan pendapatan berpengaruh secara nyata terhadap minat konsumen dalam mengambil polis asuransi jiwa. Uji secara parsial menunjukkan bahwa variabel keyakinan akan akibat dari perilaku mengambil polis asuransi jiwa mempunyai pengaruh yang dominan terhadap minat konsumen dalam mengambil polis asuransi jiwa. Dari hasil uji kesamaan rata-rata dua pihak menunjukkan bahwa tidak terdapat perbedaan minat konsumen dalam mengambil polis asuransi jiwa berdasarkan jenjang pekerjaan

    STUDI TENTANG IMPULSE BUYING PADA KONSUMEN RANCH MARKET BUKIT DARMO BOULEVARD SURABAYA

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    Impulse buying (unplanned purchases) becomes one of the most preferred focal points by many market participants. In one study of impulse buying, it shows that 30-50% of all modern market purchases (supermarkets) have been classified by the buyers themselves as impulse buying (unplanned purchases). Therefore, market participants compete to find out more about how the process, the factors that influence it and the impact of unplanned purchases (Foroughi, et al., 2011). Ranch Market Bukit Darmo Boulevard Surabaya has used several ways to encourage customers to make unplanned purchases (impulse buying). The existence of massive discounts on the product, making consumers interested to buy one or more than one product. Consumers can take advantage of credit card or debit card payments when customers do not have the cash to pay for product spending and this will support unplanned purchases. There are several individual factors that influence consumer impulse buying that is Shopping enjoyment, Impulse buying Tendency, Hedonic Shopping Value, and Emotional Positive. This study aims to find out Impulse buying on the consumers of Pasar Hill Market Darmo Boulevard Surabaya

    Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Love Beauty And Planet Di Surabaya

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    This study aims to determine and explain the effect of a green marketing mix on green product purchase intention partially. This study uses a quantitative method with analysis using the application IBM SPSS V.20. the determination of the sample in this study uses purposive sampling techniques which is a non-probability technique where the researcher selects a sample with certain considerations with characteristics that have been determined based on the research objectives, in the hope of answering research problems. The number of samples in this study was 90 respondents. The results of the study are the effect of green product has a significant effect on green product purchase intention, green price has a significant effect on green product purchase intention, the green place has an effect but not significant on green product purchase intention, and green promotion has a significant effect on green product purchase intention

    The Importance Of Understanding And Application Of Marketing Strategies For Household Micro, Small & Medium Enterprise (Msme) Products On Social Media Networks

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    With the development of increasingly sophisticated technology and communication, social media tends to be used as the main pillar in delivering information digitally, communicating in business, helping product marketing, communicating with customers and suppliers, and reducing costs that must be incurred conventionally. Social media that are usually used are those that are open and whose existence is recognized by the wider community and are made in various forms of platforms with a structured system or known as social media networks. One of the users of the social media network is household MSME actors, especially those affected by Covid-19 which has caused a decrease in the number of buyers in MSME businesses. With easy and fast access to social media networks, MSME actors are expected to be bolder in promoting their products because there is no time limit on their use and the wide range of product marketing areas to the global market, thus making social media networks an effective marketing medium. However, household MSME products still have obstacles in penetrating the export market, namely obstacles in quality standards. To overcome this, household MSME actors need to understand and apply marketing strategies that support efforts to increase competitiveness by using social media networks in the face of increasingly fierce business competition. MSME actors must also make extensive use of social media networks in developing their businesses so that they can progress quickly and be ready globally. In this article, the discussion focuses on the importance of understanding and applying marketing strategies for household MSME products on social media networks

    PENERAPAN STATISTICAL PROCESS CONTROL DALAM RANGKA PENGENDALIAN KUALITAS (STUDI EMPIRIS PT. PRIMA SANTOSA)

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    Tujuan penelitian ini adalah untuk mengetahui peran analisis statistical process control dalam mengendalikan produk cacat dan mengendalikan biaya kualitas Berta untuk mengetahui penerapan analisis statistical process control dalam pengendalian produk cacat dan mengefisienkan biaya produk. Dari basil penelitian ini dapat diketahui bahwa dengan penerapan analisis statistical process control diharapkan biaya rework yang dikeluarkan perusahaan semakin berkurang sehingga biaya produksi yang dikeluarkan semakin efisie

    Menciptakan Loyalitas Pelanggan melalui Kepuasan e-Commerce Shopee

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    Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan brand image terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel mediasi dengan subjek penelitian pada e-commerce shopee, dimana kode-kodenya adalah: brand awareness (X1), brand image (X2), customer loyalitas (Y), dan kepuasan pelanggan (Z). Penelitian ini merupakan penelitian kuantitatif dimana peneliti memilih sampel dengan pertimbangan tertentu dengan karakteristik yang telah ditentukan berdasarkan tujuan penelitian. Jumlah sampel dalam penelitian ini adalah 70 responden. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian ini menunjukkan bahwa kesadaran merek berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan. Sedangkan citra merek berpengaruh signifikan terhadap kepuasan pelanggan. Hasil penelitian juga menunjukkan bahwa kesadaran merek dan citra merek berpengaruh signifikan terhadap loyalitas pelanggan. Hasil uji analisis jalur menunjukkan bahwa kepuasan pelanggan bukan merupakan variabel mediasi antara kesadaran merek dan citra merek terhadap loyalitas pelanggan

    Early Warning Sistem Perusahaan Era Pandemi Covid-19

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    To break the chain of spread of the Covid-19 virus, the Government implemented a policy of restricting people's movements. The fact that occurred due to restrictions on community activities, the wheels of the economy were disrupted, even some business activities were closed. The formulation of the research problem, how are the results of the analysis of the Springate, Altman, Grover and Zmijewski Bankruptcy prediction models in the Covid-19 pandemic era. The purpose of the study was to empirically test the springate, altman, grover and zmijewski bankruptcy prediction models in companies during the covid-19 pandemic era. The research subjects are companies listed on the Indonesia stock exchange for the hotel, restaurant and tourism sub-sector in 2020. The results of the springate model test (s-score) show that 25 companies are predicted to have the potential to go bankrupt, 3 companies are predicted to be healthy. Altman model (Z-Score) shows that 16 companies are predicted to have the potential to go bankrupt, 4 companies experience a slight potential for bankruptcy and 4 companies are healthy. The grover model (G-Score) shows that 6 companies are predicted to have the potential to go bankrupt, 22 companies are healthy. The zmijewski model (X-Score) shows that 1 company is predicted to have the potential to go bankrupt, 27 companies are predicted to be healthy. The four models that show the same results for companies that are predicted to be healthy are PT. Asia Sejahtera Mina, Tbk with the issuer code AGAR

    Pelatihan Kewirausahaan Bagi Siswa SMK Kartini Surabaya

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    Kewirausahaan merupakan bidang yang masih kurang diminati oleh kalangan remaja.walaupun upaya yang sudah dilaksanakan oleh pemerintah dan pihak swasta sudah banyak, namun masih perlu dukungan banyak pihak, Tujuan kegiatan pengabdian kepada masyarakat ini untuk menanamkan jiwa kewirausahaan sejak dini pada siswa. Diharapkan pada waktu yang akan datang para siswa menjadi wirausahawan yang handal dan professional.Kegiatan ini dilakukan oleh team pengabdi masyarakat Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya dan bekerja sama dengan Kepala Sekolah SMKKartini Surabaya, dari bulan Maret 2021 sampai bulan Agustus 2021. Jumlah siswa yang dibina dalam kewirausahaan sebanyak 35 orang, metode pelaksanaan kegiatan ini menggunakan pendekatan pelatihan kewirausahaan disertai contoh pembuatan produk makanan frozen. Adapun pelaksanaan kegiatan pelatihan dilakukan dengan pemberianĀ  materimembangun jiwa kewirausahaan
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