293 research outputs found

    New genres and formats of cultural journalism in the digital landscape

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    UID/CCI/04667/2016publishersversionpublishe

    Cultural journalism in a digital environment : new models, practices and possibilities

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    Both culture coverage and digital journalism are contemporary phenomena that have undergone several transformations within a short period of time. Whenever the media enters a period of uncertainty such as the present one, there is an attempt to innovate in order to seek sustainability, skip the crisis or find a new public. This indicates that there are new trends to be understood and explored, i.e., how are media innovating in a digital environment? Not only does the professional debate about the future of journalism justify the need to explore the issue, but so do the academic approaches to cultural journalism. However, none of the studies so far have considered innovation as a motto or driver and tried to explain how the media are covering culture, achieving sustainability and engaging with the readers in a digital environment. This research examines how European media which specialize in culture or have an important cultural section are innovating in a digital environment. Specifically, we see how these innovation strategies are being taken in relation to the approach to culture and dominant cultural areas, editorial models, the use of digital tools for telling stories, overall brand positioning and extensions, engagement with the public and business models. We conducted a mixed methods study combining case studies of four media projects, which integrates qualitative web features and content analysis, with quantitative web content analysis. Two major general-interest journalistic brands which started as physical newspapers ‚Äď The Guardian (London, UK) and P√ļblico (Lisbon, Portugal) ‚Äď a magazine specialized in international affairs, culture and design ‚Äď Monocle (London, UK) ‚Äď and a native digital media project that was launched by a cultural organization ‚Äď Notodo, by La F√°brica ‚Äď were the four case studies chosen. Findings suggest, on one hand, that we are witnessing a paradigm shift in culture coverage in a digital environment, challenging traditional boundaries related to cultural themes and scope, angles, genres, content format and delivery, engagement and business models. Innovation in the four case studies lies especially along the product dimensions (format and content), brand positioning and process (business model and ways to engage with users). On the other hand, there are still perennial values that are crucial to innovation and sustainability, such as commitment to journalism, consistency (to the reader, to brand extensions and to the advertiser), intelligent differentiation and the capability of knowing what innovation means and how it can be applied, since this thesis also confirms that one formula doesn¬īt suit all. Changing minds, exceeding cultural inertia and optimizing the memory of the websites, looking at them as living, organic bodies, which continuously interact with the readers in many different ways, and not as a closed collection of articles, are still the main challenges for some media.Both culture coverage and digital journalism are contemporary phenomena that have undergone several transformations within a short period of time. Whenever the media enters a period of uncertainty such as the present one, there is an attempt to innovate in order to seek sustainability, skip the crisis or find a new public. This indicates that there are new trends to be understood and explored, i.e., how are media innovating in a digital environment? Not only does the professional debate about the future of journalism justify the need to explore the issue, but so do the academic approaches to cultural journalism. However, none of the studies so far have considered innovation as a motto or driver and tried to explain how the media are covering culture, achieving sustainability and engaging with the readers in a digital environment. This research examines how European media which specialize in culture or have an important cultural section are innovating in a digital environment. Specifically, we see how these innovation strategies are being taken in relation to the approach to culture and dominant cultural areas, editorial models, the use of digital tools for telling stories, overall brand positioning and extensions, engagement with the public and business models. We conducted a mixed methods study combining case studies of four media projects, which integrates qualitative web features and content analysis, with quantitative web content analysis. Two major general-interest journalistic brands which started as physical newspapers ‚Äď The Guardian (London, UK) and P√ļblico (Lisbon, Portugal) ‚Äď a magazine specialized in international affairs, culture and design ‚Äď Monocle (London, UK) ‚Äď and a native digital media project that was launched by a cultural organization ‚Äď Notodo, by La F√°brica ‚Äď were the four case studies chosen. Findings suggest, on one hand, that we are witnessing a paradigm shift in culture coverage in a digital environment, challenging traditional boundaries related to cultural themes and scope, angles, genres, content format and delivery, engagement and business models. Innovation in the four case studies lies especially along the product dimensions (format and content), brand positioning and process (business model and ways to engage with users). On the other hand, there are still perennial values that are crucial to innovation and sustainability, such as commitment to journalism, consistency (to the reader, to brand extensions and to the advertiser), intelligent differentiation and the capability of knowing what innovation means and how it can be applied, since this thesis also confirms that one formula doesn¬īt suit all. Changing minds, exceeding cultural inertia and optimizing the memory of the websites, looking at them as living, organic bodies, which continuously interact with the readers in many different ways, and not as a closed collection of articles, are still the main challenges for some media

    M√©dia e migra√ß√Ķes for√ßadas: representa√ß√Ķes sociais dos refugiados nos m√©dia portugueses em dois momentos medi√°ticos (2015 e 2019)

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    Forced migration movements marked the economic, political, and social agenda in 2015. Consequently, these events also determined the agenda of the media, which took on an essential role in the social representation of refugees. In 2019, when humanitarian ships found it hard to dock at European ports, we saw another peak in media coverage. The purpose of this article is to analyse how the Portuguese media covered the theme of forced migration during two of the most relevant moments (2015 and 2019) and thus, how they contributed to the social representation of refugees. After a content analysis, we concluded that the newspapers on which our study focused undervalued refugees as individuals with their own identity, reducing them to a homogeneous and voiceless group. This trend, already present in 2015, was further emphasised in 2019. There was a clear absence of explanatory articles, with the media output showing a predominance of western perspective and a constant reliance on news agencies as sources.Os movimentos migrat√≥rios for√ßados marcaram a agenda econ√≥mica, pol√≠tica e social em 2015 e, nessa sequ√™ncia, a dos m√©dia, que assumiram um papel essencial na representa√ß√£o social dos refugiados. Em 2019, assistimos a um novo momento medi√°tico, motivado pelas dificuldades encontradas pelos navios humanit√°rios em atracar nos portos europeus. O objetivo deste artigo foi analisar a forma como os m√©dia portugueses cobriram a tem√°tica das migra√ß√Ķes for√ßadas em dois momentos mediaticamente relevantes, em 2015 e em 2019, e de que forma contribu√≠ram para a representa√ß√£o social dos refugiados. A partir de uma an√°lise de conte√ļdo, conclu√≠mos que os jornais analisados subvalorizaram os refugiados enquanto indiv√≠duos com identidade pr√≥pria, reduzindo-os a um grupo homog√©neo e sem voz. Esta tend√™ncia, j√° presente em 2015, acentuou-se em 2019 com a aus√™ncia de artigos explicativos, com a predomin√Ęncia de uma vis√£o ocidental e uma depend√™ncia das ag√™ncias de not√≠cias

    um estudo de caso da aplicação da revista Visão para iPad

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    UID/CCI/04667/2016O lan√ßamento do iPad, no in√≠cio de 2010, foi recebido com grande entusiasmo pelas revistas impressas presentes no mercado, que procuravam novas ferramentas para contar as suas est√≥rias, sem perder a diferencia√ß√£o est√©tica e a experi√™ncia de leitura pr√≥prias das publica√ß√Ķes f√≠sicas, e pelas editoras independentes, que procuravam lan√ßar revistas exclusivamente digitais, sem os custos inerentes √† produ√ß√£o e distribui√ß√£o. Quatro anos depois, √© essencial perceber de que forma as revistas impressas est√£o a explorar as potencialidades destes dispositivos m√≥veis para estruturar as suas narrativas, atrav√©s de um estudo de caso portugu√™s: a revista Vis√£o, pioneira em Portugal no lan√ßamento da edi√ß√£o para iPad. Neste √Ęmbito, √© explorada a presen√ßa da interactividade, da multimedialidade e da hipertextualidade, recorrendo a uma an√°lise de conte√ļdo que inclui todas as pe√ßas jornal√≠sticas de doze edi√ß√Ķes, publicadas entre Outubro e Dezembro de 2013. O estudo conclui que estas ferramentas s√£o subaproveitadas e que a edi√ß√£o para ipad ainda se assemelha, em quase todos os aspectos, √† l√≥gica linear e ‚Äúimpressa‚ÄĚ da revista. √† l√≥gica linear e ‚Äúimpressa‚ÄĚ da revistapublishersversionpublishe

    modelos narrativos emergentes

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    UIDB/05021/2020 UIDP/05021/2020Este cap√≠tulo explora modelos narrativos emergentes no contexto da comunica√ß√£o de cultura e, em particular, no jornalismo cultural, atrav√©s da an√°lise e discuss√£o de exemplos paradigm√°ticos nacionais e internacionais. O ecossistema digital potenciou a inova√ß√£o tecnol√≥gica no setor cultural enriquecendo a experi√™ncia est√©tica. Em alguns cen√°rios culturais, como o dos espa√ßos museol√≥gicos, o paradigma do objeto, que fala apenas atrav√©s da sua autenticidade, foi substitu√≠do por uma narrativa imersiva, centrada na experi√™ncia do utilizador. O jornalismo cultural rapidamente adotou este modelo: por um lado, inova na narrativa para envolver o utilizador; por outro, centra-se cada vez mais no valor que o objeto cultural ter√° para o ‚Äúconsumidor‚ÄĚ, enquanto parte de uma experi√™ncia de consumo ou servi√ßo, e n√£o no valor est√©tico do objeto em si. Quais s√£o as principais caracter√≠sticas destes modelos narrativos? Que consequ√™ncias traz para a cultura e para o jornalismo cultural? Estas s√£o algumas quest√Ķes a que o cap√≠tulo procura responder. This chapter explores emerging narrative models in the context of culture communication and, in particular, in cultural journalism, through the analysis and discussion of national and international paradigmatic examples. The digital ecosystem has enhanced technological innovation in the cultural sector, enriching the aesthetic experience. In some cultural scenarios, such as museum spaces, the paradigm of the object that speaks only through its authenticity has been replaced by an immersive narrative, centered on the user‚Äôs experience. Cultural journalism quickly adopted this model: on the one hand, it innovates in the narrative to engage the user; on the other hand, it increasingly focuses on the value that the cultural object will have for the ‚Äúconsumer‚ÄĚ, as part of a consumer or service experience, and not on the aesthetic value of the object itself. What are the main characteristics of these narrative models? What consequences does it have for culture and cultural journalism? These are some questions that the chapter seeks to answer.publishersversionpublishe

    The Visual-Digital Identity of Corporate Brands: A Study of Neuromarketing in Young People from Spain and Portugal.

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    The rise of social networks and brand communication in digital media has led to an update of the corporate visual identity of major brands, including those in traditional sectors in which corporate culture is generally deep-rooted and more reluctant to change. The two-dimensional logos that simulate a volume and depth characteristic of those of three dimensions have been simplified and are now flat for better inclusion in various digital supports so as to improve their legibility and more accurately reflect the current values of the brand’s objective. The objective of this research is to determine the cognitive processing of young university students of traditional brand logos in relation to the current ones that are simple, flat, and two-dimensional. The neuromarketing techniques used are eye-tracking to measure attention, and galvanic skin response (GSR) to measure the emotion shown by the public. The main conclusion is that young people place more attention and emotion on flat logos with simple lines, which are more integrated into digital media.post-print774 K

    A Study of Neuromarketing in Young People from Spain and Portugal

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    UIDB/05021/2020 UIDP/05021/2020The rise of social networks and brand communication in digital media has led to an update of the corporate visual identity of major brands, including those in traditional sectors in which corporate culture is generally deep-rooted and more reluctant to change. The two-dimensional logos that simulate a volume and depth characteristic of those of three dimensions have been simplified and are now flat for better inclusion in various digital supports so as to improve their legibility and more accurately reflect the current values of the brand’s objective. The objective of this research is to determine the cognitive processing of young university students of traditional brand logos in relation to the current ones that are simple, flat, and two-dimensional. The neuromarketing techniques used are eye-tracking to measure attention, and galvanic skin response (GSR) to measure the emotion shown by the public. The main conclusion is that young people place more attention and emotion on flat logos with simple lines, which are more integrated into digital media.publishersversionpublishe

    Tornar p√ļblico o conhecimento cient√≠fico, comunicar a cidade pelo jornalismo cultural digital

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    Este artigo apresenta uma reflex√£o sobre a g√©nese da plataforma FCSH +Lisboa, da Faculdade de Ci√™ncias Sociais e Humanas da Universidade Nova de Lisboa ‚Äď um espa√ßo digital que valoriza a comunica√ß√£o de conhecimento gerado pelas Ci√™ncias Sociais e Humanas sobre a cidade, dirigindo-se a cidad√£os n√£o acad√©micos, lan√ßado em novembro de 2016. Para essa reflex√£o, tomamos como enquadramento o debate recente sobre a import√Ęncia da Universidade nas sociedades contempor√Ęneas e a necessidade de rever e redesenhar o seu posicionamento social para que continue a ter relev√Ęncia. √Č esse o conte√ļdo da obra editada por Barbie Zelizer (2011), onde encontramos inspira√ß√£o. A partir desse enquadramento sobre a import√Ęncia da Universidade nos dias de hoje, este artigo apresenta o processo de gesta√ß√£o e organiza√ß√£o da plataforma digital, bem como alguns dos seus impactos nos primeiros meses de atividade. Para a ideia inicial tomar forma, foram fundamentais ferramentas do jornalismo cultural e das novas tecnologias digitais ligadas a meios locativos, que aqui se caracterizam. Com uma equipa editorial reduzida, o projeto tem contado com o envolvimento da comunidade acad√©mica (professores, investigadores e estudantes, da √°rea de Comunica√ß√£o). Uma sec√ß√£o do artigo ilustra, nomeadamente, como estudantes foram envolvidos na produ√ß√£o de conte√ļdos sobre Lisboa no Feminino no √Ęmbito da Unidade Curricular de inicia√ß√£o (Produ√ß√£o Jornal√≠stica), pesquisando a partir de documenta√ß√£o existente (no caso o Dossier Topon√≠mia no Feminino, da revista Faces de Eva). Em ambiente de sala de aula e de partilha de ideias, identificaram-se os seus valores de noticiabilidade e foram sendo escritos e editados pequenos textos jornal√≠sticos de divulga√ß√£o que alimentaram a plataforma. O artigo conclui com uma reflex√£o sobre os desafios que este projeto tem levantado nas suas v√°rias dimens√Ķes

    Tornar p√ļblico o conhecimento cient√≠fico, comunicar a cidade pelo jornalismo cultural digital

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    UID/CCI/04667/2016Este artigo apresenta uma reflex√£o sobre a g√©nese da plataforma FCSH +Lisboa, da Faculdade de Ci√™ncias Sociais e Humanas da Universidade Nova de Lisboa ‚Äď um espa√ßo digital que valoriza a comunica√ß√£o de conhecimento gerado pelas Ci√™ncias Sociais e Humanas sobre a cidade, dirigindo-se a cidad√£os n√£o acad√©micos, lan√ßado em novembro de 2016. Para essa reflex√£o, tomamos como enquadramento o debate recente sobre a import√Ęncia da Universidade nas sociedades contempor√Ęneas e a necessidade de rever e redesenhar o seu posicionamento social para que continue a ter relev√Ęncia. √Č esse o conte√ļdo da obra editada por Barbie Zelizer (2011), onde encontramos inspira√ß√£o. A partir desse enquadramento sobre a import√Ęncia da Universidade nos dias de hoje, este artigo apresenta o processo de gesta√ß√£o e organiza√ß√£o da plataforma digital, bem como alguns dos seus impactos nos primeiros meses de atividade. Para a ideia inicial tomar forma, foram fundamentais ferramentas do jornalismo cultural e das novas tecnologias digitais ligadas a meios locativos, que aqui se caracterizam. Com uma equipa editorial reduzida, o projeto tem contado com o envolvimento da comunidade acad√©mica (professores, investigadores e estudantes, da √°rea de Comunica√ß√£o). Uma sec√ß√£o do artigo ilustra, nomeadamente, como estudantes foram envolvidos na produ√ß√£o de conte√ļdos sobre Lisboa no Feminino no √Ęmbito da Unidade Curricular de inicia√ß√£o (Produ√ß√£o Jornal√≠stica), pesquisando a partir de documenta√ß√£o existente (no caso o Dossier Topon√≠mia no Feminino, da revista Faces de Eva). Em ambiente de sala de aula e de partilha de ideias, identificaram-se os seus valores de noticiabilidade e foram sendo escritos e editados pequenos textos jornal√≠sticos de divulga√ß√£o que alimentaram a plataforma. O artigo conclui com uma reflex√£o sobre os desafios que este projeto tem levantado nas suas v√°rias dimens√Ķes.publishersversionpublishe
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