3 research outputs found

    COVID-19 pandemic’s broadcast media messages’ consumption in rural community and behavioral change

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    This study adopts FGDs as a research method. The discussion process was conducted in four different quarters that make up the community with 25 participants. Four research questions were formulated to guide the course of investigation. The findings of the study showed that a large portion of the community members are exposed to media messages on COVID-19 through the television. The findings also showed that, the community people particularly the educated ones watch TV on cable (GOTV and Startimes) and these are the people who shared information with family members, interpret it and take positive actions. While those who cannot read or write watch local NTA Auchi. These group of persons are few and mainly among the illiterate who source for news in local language.  A smaller proportion of the sample also affirmed that they do not watch TV or listen to radio for COVID-19 information due to hunger. This group maintained that they only watch Zee World channel. The findings also showed that no group talked about radio with emphasis. It is therefore, agreed that the rural community people in Iyamho do not depend on radio for information including COVID-19 information. In conclusion, the researchers agreed that rural dwellers of Iyamho are exposed to COVID-19 information on TV and the information has shaped their behavior by their interpretation of the messages received. The researchers also conclude that, radio is no longer fashionable in the rural community. It is therefore, recommended that subsequent studies on rural dwellers media message consumption should painstakingly interrogate the influence of social media. Again, in the future, if there is need for health awareness campaign, the government and health agencies should consider the use of traditional media to pass the information across to rural dwellers since illiterate folks still exit in the rural communities. TV information on health matters should be translated in rural languages on TV stations that are on GOTV and Startimes cables.

    Assessment of Public Relations’ Practice of Edo State University Uzairue, Edo State, Nigeria

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    The study was carried out to assess public relations’ practice of Edo State University Uzairue. The study was predicated on Systems Theory (ST). The objectives were to determine the extent whether or not the Institution has a functional public relations department and to evaluate the extent of its public relations activities’ effectiveness, amongst others.  Interview schedule was used to elicit information from the public relations office headed by the public relations officer. Findings indicates, amongst others, that the University has a public relations office, but does not have public relations department, and that the extent of her public relations activities’ effectiveness is average, amongst others. Given the above and the enormity of the importance of public relations to the educational institutions, the study, thus, recommend that Edo State University Uzairue should set-up a PR department with its ancillary compliments; step-up, and also, utilise effective public relations strategies in order to achieve effectiveness in its public relations’ campaigns or activities

    An Appraisal of President Muhammadu Buhari’s Strategic Silence on Selected National Issues and Its Implication on His Government’s Image

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    This study examines the strategic silence under President Muhammadu Buhari’s administration in Nigeria. Anchored on Shannon and Weaver mathematical model of communication and spiral of silence theory, the study beams a searchlight on instances of President Buhari’s strategic silence, public perception of Buhari’s silence on sensitive national issues; and the implications of his silence on his administration’s image. The study which adopted qualitative research approach recommends that President Muhammadu Buhari should personally cultivate the culture of addressing Nigerians on sensitive national issues to give the people a sense of belonging and trust and that the president should change the negative perception of his administration by reducing the rate at which he depends on media team and spokespersons to communicate to the people on virtually everything