Altercentric versus Egocentric \u27Green Jeans\u27 Advertising: Impact on Dual Emotional Warmth

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans

Green Apparel Advertising: Does It Need to Move toward a Product-led Approach?

Using Banerjee et al.\u27s (1995) green advertising criteria as a framework, this study examines how Green Apparel Advertising Potency (GAAP) can be achieved. Possibilities emerge from extensive content analysis of leading marketing journals (1996 to 2016) and empirical analyses of four main attributes from various ad types: environment, product, lifestyle, and humanism. Environment attribute includes environmental benefit and nature harmony. Product attribute includes apparel quality, apparel uniqueness, and well-being benefit. Lifestyle attribute includes lifestyle compatibility, meaningfulness, and self-discovery. Finally, humanism attribute includes ethicality, humanitarian benefit, compassionate love, and connection to others. We propose a consumer response framework for Green Apparel Advertising Potency (GAAP) to outline essential elements of effective green ads. Using eight different types of green apparel ads, these elements are analyzed to develop a decision tree predictive model that determines optimum combinations of attributes. The findings indicate that the functional product attribute of apparel quality is the primary factor that can elevate Green Apparel Advertising Potency (GAAP)

Law Enforcement Officers’ High-Visibility Safety Apparel: The Effect of Their Attitudes on Wearing Behavior

High-Visibility Safety Apparel (HVSA) is classified as personal protective clothing that provides visual conspicuity to reduce the risk of fatality or injury from traffic road crashes (ANSI/ISEA 107-2010). Traffic increases every year, which leads to more congestion and to greater risks to law enforcement personnel. Conditions at dawn, dusk, night and during inclement weather further increase the risks

Clothing Communication via Social Media: A Decision Tree Predictive Model

Consumers are increasingly using social media (SM) as an important source of information and as a way to communicate about clothing. SM platforms such as Twitter, Facebook, and YouTube have already been evaluated as successful business take-off tools by numerous clothing brands such as Burberry, Nordstrom, and ASOS (Kim & Ko, 2012). While personality differences have been examined in relation to SM use, one area that remains unexplored is the influence of personality traits on information exchange and dialogue about clothing (Hart et al., 2015). The current study addresses this issue by linking personality traits to clothing communication via social media (CCSM) measured by SM usage for the clothing product category

Fibrin Glue Reduces the Duration of Lymphatic Drainage after Lumpectomy and Level II or III Axillary Lymph Node Dissection for Breast Cancer: A Prospective Randomized Trial

This randomized prospective study investigated the effect of fibrin glue use on drainage duration and overall drain output after lumpectomy and axillary dissection in breast cancer patients. A total of 100 patients undergoing breast lumpectomy and axillary dissection were randomized to a fibrin glue group (N=50; glue sprayed onto the axillary dissection site) or a control group (N=50). Outcome measures were drainage duration, overall drain output, and incidence of seroma. Overall, the fibrin glue and control groups were similar in terms of drainage duration, overall drain output, and incidence of seroma. However, subgroup analysis showed that fibrin glue use resulted in a shorter drainage duration (3.5 vs. 4.7 days; p=0.0006) and overall drain output (196 vs. 278 mL; p=0.0255) in patients undergoing level II or III axillary dissection. Fibrin glue use reduced drainage duration and overall drain output in breast cancer patients undergoing a lumpectomy and level II or III axillary dissection

An Approach to the Difference of Store Environments on Customer Experience Realms and Behaviors

The purpose of this study is to investigate the store environment if the presence of technology and different brand types have significant effect on customer experience realms and behavior intentions

Fatal Necrotizing Fasciitis Due to Streptococcus pneumoniae: A Case Report

Necrotizing fasciitis is known to be a highly lethal infection of deep-seated subcutaneous tissue and superficial fascia. Reports of necrotizing fasciitis due to Streptococcus pneumoniae are exceedingly rare. We report a case of necrotizing fasciitis in a 62-yr-old man with liver cirrhosis and diabetes mellitus. He presented with painful swelling of left leg and right hand. On the day of admission, compartment syndrome was aggravated and the patient underwent surgical exploration. Intra-operative findings revealed necrotizing fasciitis and cultures of two blood samples and wound aspirates showed S. pneumoniae. The patient died despite debridement and proper antimicrobial treatment. To the best of our knowledge, this is the first case of fatal necrotizing fasciitis with meningitis reported in Korea. We also review and discuss the literature on pneumococcal necrotizing fasciitis