A Study on the Impact of Tourism Product Placement Marketing on Tourism Intention

With the strong marketing of the global movie industry and the increasing international tourists, a wave of movie sight-seeing agitation has been popularized in the world. Therefore, the study explores the interrelationship between domestic movie tourism’s recollection, tourism products attitudes, and tourism Intention, also discusses whether viewers noticed the information of sightseeing products appearing in the movie during the process of watching movies and started to recollect the product with a desire to buy. While in the process of processing the information, the viewer’s perception of the product will influence the process, the best way for tourism products placed in a movie is combined the vision with auditory. Time and frequency of product exposure will also affect viewers’ recollection of products. The purpose of this study was to investigate the effect of placing tourism products into Taiwanese drama to verify the causal relationship. This study takes questionnaire as an experimental tool and takes the participants’ recollection of the sightseeing spots in the movie before and after watching for verifying the impact of tourism products using different placement methods and exposure effects on recollection, attitude, and Intention of products, and to explore their tourism intention. The study method is mainly the standard design. And the content includes product recollection and attitude, tourism Intention, and basic personal information. The statistical methods such as variance analysis, correlation analysis, and dependent sample T verification are used for analysis.     Keywords: film-induced tourism, product placement marketing, product recollection, product attitude, tourism intentio

Larkin-Ovchinnikov-Fulde-Ferrell phase in the superconductor (TMTSF)2ClO4: Theory versus experiment

We consider a formation of the Larkin-Ovchinnikov-Fulde-Ferrell (LOFF) phase in a quasi-one-dimensional (Q1D) conductor in a magnetic field, parallel to its conducting chains, where we take into account both the paramagnetic spin-splitting and orbital destructive effects against superconductivity. We show that, due to a relative weakness of the orbital effects in a Q1D case, the LOFF phase appears in (TMTSF)$_2$ClO$_4$ superconductor for real values of its Q1D band parameters. We compare our theoretical calculations with the recent experimental data by Y. Maeno's group [S. Yonezawa et al., Phys. Rev. Lett. \textbf{100}, 117002 (2008)] and show that there is a good qualitative and quantitative agreement between the theory and experimental data.Comment: 4 pages, 1 figur

Integrated lake farming for fish and environmental management in large shallow Chinese lakes: a review

Large shallow lakes in the Pacific Drainage Basin of China are unique aquatic natural resources intensively exploited in recent years for integrated lake farming. This paper presents a general description and major components of this culture method and discusses potential concerns and effects of increased fishery production on aquatic environments.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/72470/1/j.1365-2109.1989.tb00371.x.pd