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1 research outputs found
Developing a Multidimensional, Equal-Weighted Scale of Brand Equity for the Smartphone Segment
Author
A Chattopadyay
A K Gupta
+51Â more
A Malley
A Mccrum
Amazon
Apple
Apple Developer
Apple Iphone
B Yoo
Berkowitz Kerin
Boonghee Yooa
Carl Shapiro
Christoph Peylo
David A Aaker
David A Aaker
David A Aaker
Gartner News Room
George Gilder
Google Code
Gordon Moore
Harris Interactive
Interbrand Group
Itu-Ict
J Dalrymple
J Rathbone
James R Gregory
Jared Newman
John Grand
Joseph Menn
K L Keller
Kevin Keller
Kevin Keller
Lisa Wood
Mark Wielage
Morgan Stanley
N Venkatraman
Navinder Wathan
Nikhil Pahwa
Paul Feldwick
Porthos Guedes
R Fullerton
Reuters
Robert &
Roger J Best
Ryan Singel
Sandro Jordao
Statistical Wmb &
T Erdem
Teleco-Anatel
Teliasonera
T�lin Erdem
Wtdr-Ict
Young &
Publication venue
'Elsevier BV'
Publication date
01/01/2010
Field of study
No full text
Crossref
No full text
