Concepción de un plan de negocios para la creación de una agencia de representación de nuevos músicos: modelo de aplicación basado en el género pop- rock

Al realizar un plan de negocio a partir de la idea de creación de una agencia de representación de artistas musicales, se analizaron los distintos factores que intervienen en el mismo, para de esta manera evaluar si la idea de negocio es factible o no y así mismo aplicar los conocimiento adquiridos en la maestría al emplearlos en un caso aplicativo que es el de IOSSA, un músico italiano con gran potencial. En el capítulo II, se realizó un análisis general del mercado en el cuál se determinó la oferta y la demanda de la música grabada y en streaming, para así poder determinar el tipo de estrategias a realizar. En el capítulo III, se realizó un estudio de la competencia y de acuerdo al análisis, realizó también un plan de marketing con las estrategias a realizar, seguido por una descripción de la estructura organizacional de la Agencia de Representación. Adicionalmente, se realizó un estudio de factibilidad económica y financiera para medir la factibilidad de la idea de negocio. Por último se realizó un caso aplicativo en el cuál se muestra cómo trabajará la Agencia de representación de artistas musicales. Líneas de investigación y desarrollo futuras: La información que se ha considerado necesaria presentar va desde la situación general del mercado, para luego realizar un estudio de la competencia y finalmente realizar un análisis de factibilidad del plan de negocios internacional. Así el proyecto pueda ser entendido, aceptado y también podría ser útil para solicitar créditos o buscar inversores o socios si el caso lo amerite.Facultad de Ciencias Económica

Implementation of the WHO guidelines for the safe use of wastewater in Pakistan: balancing risks and benefits.

The use of wastewater in agriculture is receiving renewed attention as a result of increasing global water scarcity. Wastewater use potentially poses a risk to public health if not properly managed. In Pakistan the use of wastewater in agriculture is already common, though in most cases its use is unregulated and wastewater untreated. In a four year study in Faisalabad, Pakistan, the risks and benefits of the use of untreated wastewater in agriculture were assessed. The study found an increased risk of intestinal disease in wastewater farmers but also found major financial and nutritional benefits for farmers and consumers in the city of Faisalabad. This paper presents a policy approach for the implementation of the WHO guidelines for the safe use of wastewater in agriculture in Pakistan

Effect of chlorination of drinking-water on water quality and childhood diarrhoea in a village in Pakistan.

To evaluate the importance of public-domain transmission of pathogens in drinking-water, an intervention study was carried out by chlorinating the public water-supply system in a village in Pakistan. The water quality improved and reached a geometric mean of 3 Escherichia coli per 100 mL at the last standpipe of the water-supply system. Drinking-water source used and the occurrence of diarrhoea were monitored on a weekly basis over a six-month period among 144 children aged less than five years in the village. In this group, the children using chlorinated water from the water-supply scheme had a higher risk of diarrhoea than children using groundwater sources, controlled for confounding by season and availability of a toilet and a water-storage facility. The incidence of diarrhoea in the village (7.3 episodes per 10(3) person-days) was not statistically different from that in a neighbouring village where most children used water from a non-chlorinated water-supply system with very poor water quality. In this study area, under non-epidemic conditions, the reduction of faecal bacteria in the public drinking-water supply by chlorination does not seem to be a priority intervention to reduce childhood diarrhoea. However, the study was of limited size and cannot provide conclusive evidence

Giardia duodenalis infection and wastewater irrigation in Pakistan

The risk of Giardia duodenalis (Giardia) infection in farmers using untreated wastewater in agriculture was investigated in the city of Faisalabad, Pakistan, through a cross-sectional study. The study found a significantly increased risk of (asymptomatic) Giardia infection in wastewater farming households when compared with farming households using regular (non-wastewater) irrigation water (OR 3.3, 95% CI 2.5-4.4). Textile labourers who were employed in the city of Faisalabad but who lived in the same village as the wastewater farmers showed a risk of Giardia infection in between that of wastewater and non-wastewater farming households (OR 2.4, 95% CI 1.9-3.1). This study suggests that exposure to wastewater with high Giardia concentrations carries an increased risk for (asymptomatic) Giardia infection

Irrigation water as a source of drinking water: is safe use possible?

BACKGROUND: In arid and semi-arid countries there are often large areas where groundwater is brackish and where people have to obtain water from irrigation canals for all uses, including domestic ones. An alternative to drawing drinking water directly from irrigation canals or village water reservoirs is to use the water that has seeped from the irrigation canals and irrigated fields and that has formed a small layer of fresh water on top of the brackish groundwater. The objective of this study was to assess whether use of irrigation seepage water for drinking results in less diarrhoea than direct use of irrigation water and how irrigation water management would impact on health. METHODS: The study was undertaken in an irrigated area in the southern Punjab, Pakistan. Over a one-year period, drinking water sources used and diarrhoea episodes were recorded each day for all individuals of 200 households in 10 villages. Separate surveys were undertaken to collect information on hygiene behaviour, sanitary facilities, and socio-economic status. RESULTS: Seepage water was of much better quality than surface water, but this did not translate into less diarrhoea. This could only be partially explained by the generally poor quality of water in the in-house storage vessels, reflecting considerable in-house contamination of drinking water. Risk factors for diarrhoea were absence of a water connection and water storage facility, lack of a toilet, low standard of hygiene, and low socio-economic status. The association between water quality and diarrhoea varied by the level of water availability and the presence or absence of a toilet. Among people having a high quantity of water available and a toilet, the incidence rate of diarrhoea was higher when surface water was used for drinking than when seepage water was used (relative risk 1.68; 95% CI 1.31-2.15). For people with less water available the direction of the association between water quality and diarrhoea was different (relative risk 0.80; 95% CI 0.69-0.93). This indicates that good quality drinking water provides additional health benefits only when sufficient quantities of water and a toilet are available. In a multivariate analysis no association was found between water quality and diarrhoea but there was a significant effect of water quantity on diarrhoea which was to a large extent mediated through sanitation and hygiene behaviour. CONCLUSIONS: Increasing the availability of water in the house by having a household connection and a storage facility is the most important factor associated with reduced diarrhoea in this area. Safe use of canal irrigation water seems possible if households can pump seepage water to a large storage tank in their house and have a continuous water supply for sanitation and hygiene. Irrigation water management clearly has an impact on health and bridging the gap between the irrigation and drinking water supply sectors could provide important health benefits by taking into account the domestic water availability when managing irrigation water

Livelihoods from wastewater: water reuse in Faisalabad, Pakistan

In Jimenez, B.; Asano, T. (Eds.). Water reuse: an international survey of current practice, issues and needs. London, UK: IWA PublishingIWA Scientific and Technical Report 2

Giardia duodenalis infection and wastewater irrigation in Pakistan.

The risk of Giardia duodenalis (Giardia) infection in farmers using untreated wastewater in agriculture was investigated in the city of Faisalabad, Pakistan, through a cross-sectional study. The study found a significantly increased risk of (asymptomatic) Giardia infection in wastewater farming households when compared with farming households using regular (non-wastewater) irrigation water (OR 3.3, 95% CI 2.5-4.4). Textile labourers who were employed in the city of Faisalabad but who lived in the same village as the wastewater farmers showed a risk of Giardia infection in between that of wastewater and non-wastewater farming households (OR 2.4, 95% CI 1.9-3.1). This study suggests that exposure to wastewater with high Giardia concentrations carries an increased risk for (asymptomatic) Giardia infection

Management of wastewater for irrigation in the Southern Punjab, Pakistan

In Ragab, R.; Pearce, G.; Kim, J. C.; Nairizi, S.; Hamdy, A. (Eds.), 52nd IEC Meeting of the International Commission on Irrigation and Drainage - International Workshop on Wastewater Reuse Management, Seoul, Korea, 19-20 September 2001. Seoul, Korea: International Commission on Irrigation and Drinage (ICID), Korean National Committee on Irrigation and Drainage (KCID)