4,148 research outputs found

    Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View

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    New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid-1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities. Negative views could signal consumer backlash against free market activities. This study examines the views of consumers from 1986 to 2001 on a range of issues dealing with marketing and consumerism. The results clearly show that consumers are less negative about marketing and consumerism issues since 1986. It seems likely that New Zealand has evolved in terms of the consumerism life cycle over the last 15 years. Marketing managers should continue to remain proactive in their responses to consumer discontents. Implications for New Zealand and for other countries are addressed

    Thermosensitivity of the lobster, Homarus americanus, as determined by cardiac assay

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    It is generally accepted that crustaceans detect, and respond to, changes in water temperature, yet few studies have directly addressed their thermosensitivity. In this investigation a cardiac assay was used as an indicator that lobsters (Homarus americanus) sensed a change in temperature. The typical cardiac response of lobsters to a 1-min application of a thermal stimulus, either warmer (n = 19) or colder (n = 17) than the holding temperature of 15 degrees C, consisted of a short bradycardia (39.5 +/- 8.0 s) followed by a prolonged tachycardia (188.2 +/- 10.7 s). Lobsters exposed to a range of rates of temperature change (0.7, 1.4, 2.6, 5.0 degrees C/min) responded in a dose-dependent manner, with fewer lobsters responding at slower rates of temperature change. The location of temperature receptors could not be determined, but lesioning of the cardioregulatory nerves eliminated the cardiac response. Although the absolute detection threshold is not known, it is conservatively estimated that lobsters can detect temperature changes of greater than 1 degree C, and probably as small as 0.15 degrees C. A comparison of winter and summer lobsters, both held at 15 degrees C for more than 4 weeks, revealed that although their responses to temperature changes were similar, winter lobsters (n = 18) had a significantly lower baseline heart rate (34.8 +/- 4.4 bpm) and a shorter duration cardiac response (174 s) than summer lobsters (n = 18; 49.9 +/- 5.0 bpm, and 320 s respectively). This suggests that some temperature-independent seasonal modulation of cardiac activity may be occurring

    Cultural Values and Important Possessions: A Cross-Cultural Analysis

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    The logic behind globalized advertising appeals is based on the premise that cultural value systems are converging. Yet, there is no clear agreement regarding the superiority of standardized campaigns vs. localized ones. One reason for this lack of agreement deals with the extent to which various cultures share similar values. The goal of this study is to apply a relatively new framework dealing with value differences developed by Schwartz [Adv. Exp. Soc. Psychol. 25 (1992) 1.] to New Zealand and the USA by looking at the connection between these values and possessions. The hypotheses received mix support. The results confirm that New Zealanders are higher in Harmony and Affective Autonomy, and these values did, in part, affect possessions and reasons for owning them. New Zealanders’ most valued possessions were for environmental reasons, but they were no more likely to mention enjoyment reasons than Americans. New Zealanders also did not mention recreational possessions as more important, contrary to one of the hypotheses. Nonetheless, the similarities between NZ and the USA were much greater than the differences. The study provides valuable insight into how the meanings of important possessions differ across cultures and illustrates the need to understand these differences when designing marketing communications and positioning products in foreign markets

    Jazz Ensemble: Have a Cool Yule!

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    Kennesaw State University School of Music presents Jazz Ensemble: Have a Cool Yule!https://digitalcommons.kennesaw.edu/musicprograms/1679/thumbnail.jp

    Revisiting teacher decision making in the mathematics classroom: a multidisciplinary approach

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    International audienceThe purpose of this paper is to consider the role of mathematics teachers’ thinking and decision making in the classroom. This has been a somewhat neglected area of research since the mid-1980s, but I will argue here that understanding the nature of teachers’ thinking and decision making in lessons is important in understanding practice and can inform approaches to initial teacher education and professional development. While mathematics teachers’ knowledge and beliefs are important, the decisions they make and the actions they implement in the lesson influence the learning environment, culture and interpretation of tasks and activities. I draw on my own empirical research along with a multidisciplinary account based on developments in cognitive psychology, neuroscience and ontology (e.g., posthumanism) to provide a theoretical account of teacher thinking and decision making and how this influences practice

    Faculty Recital: Steven Watson, jazz trumpet

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    Kennesaw State University School of Music presents Faculty Recital: Steven Watson, jazz trumpet.https://digitalcommons.kennesaw.edu/musicprograms/1701/thumbnail.jp

    Jazz Ensemble

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    Kennesaw State University School of Music presents Jazz Ensemble.https://digitalcommons.kennesaw.edu/musicprograms/1692/thumbnail.jp

    Jazz Ensemble: Jazz-A -Go Go

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    Kennesaw State University School of Music presents Jazz Ensemble: Jazz-A-Go Gohttps://digitalcommons.kennesaw.edu/musicprograms/1681/thumbnail.jp
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