Please Share! Online Word of Mouth and Charitable Crowdfunding

During the last few years, charitable crowdfunding has become an increasingly popular method of online fundraising for personal and charitable causes. Many such crowdfunding platforms encourage and facilitate the use of online word of mouth (WOM) through social networks and social media, to spread the word about the crowdfunding campaigns. While online WOM is commonly used to share information about crowdfunding campaigns, there is hitherto limited understanding as to whether or how this information sharing affect individuals’ contribution behavior or the outcome of crowdfunding campaigns. In this study, using a unique dataset from 590 crowdfunding campaigns observed over 12 days, we examine to what extent, and how quickly online WOM affect the rate of contributions. In addition, we explore the effect of different phases of fundraising (over time or as they approach their target goals) and of the coverage of the campaigns in major online news websites

Increased Serum and Musculotendinous Fibrogenic Proteins following Persistent Low-Grade Inflammation in a Rat Model of Long-Term Upper Extremity Overuse.

We examined the relationship between grip strength declines and muscle-tendon responses induced by long-term performance of a high-repetition, low-force (HRLF) reaching task in rats. We hypothesized that grip strength declines would correlate with inflammation, fibrosis and degradation in flexor digitorum muscles and tendons. Grip strength declined after training, and further in weeks 18 and 24, in reach limbs of HRLF rats. Flexor digitorum tissues of reach limbs showed low-grade increases in inflammatory cytokines: IL-1β after training and in week 18, IL-1α in week 18, TNF-α and IL-6 after training and in week 24, and IL-10 in week 24, with greater increases in tendons than muscles. Similar cytokine increases were detected in serum with HRLF: IL-1α and IL-10 in week 18, and TNF-α and IL-6 in week 24. Grip strength correlated inversely with IL-6 in muscles, tendons and serum, and TNF-α in muscles and serum. Four fibrogenic proteins, TGFB1, CTGF, PDGFab and PDGFbb, and hydroxyproline, a marker of collagen synthesis, increased in serum in HRLF weeks 18 or 24, concomitant with epitendon thickening, increased muscle and tendon TGFB1 and CTGF. A collagenolytic gelatinase, MMP2, increased by week 18 in serum, tendons and muscles of HRLF rats. Grip strength correlated inversely with TGFB1 in muscles, tendons and serum; with CTGF-immunoreactive fibroblasts in tendons; and with MMP2 in tendons and serum. Thus, motor declines correlated with low-grade systemic and musculotendinous inflammation throughout task performance, and increased fibrogenic and degradative proteins with prolonged task performance. Serum TNF-α, IL-6, TGFB1, CTGF and MMP2 may serve as serum biomarkers of work-related musculoskeletal disorders, although further studies in humans are needed

Women's self-perceptions of health and attractiveness predict male vocal masculinity preferences in different directions across short- and long-term relationship contexts

Research has revealed that women’s self-perceived attractiveness positively predicts preferences for male facial and vocal masculinity, particularly in the context of long-term relationships. Other research has demonstrated that women who perceive themselves to be less healthy prefer male masculinity more than do women who may be healthier. As self-perceived health may predict self-perceived attractiveness, previous findings may appear to be contradictory. Therefore, we compared the effects of self-perceived attractiveness and self-perceived health on vocal masculinity preferences in long- and short-term relationship contexts. We found that although self-perceived health and attractiveness were positively correlated, self-rated attractiveness positively predicted long-term vocal masculinity preferences, whereas self-rated health negatively predicted short-term vocal masculinity preferences. While health and attractiveness may share a common basis, here we show independent potentially adaptive relationships with preferences based on relationship context. Such preferences are potentially adaptive as (a) masculine men may pass on inheritable immunity to infection to their offspring, which may be a relatively greater benefit for women in poor health; and (b) masculine men may be more likely to invest in relationships and offspring of relatively attractive women, decreasing the cost of choosing a masculine long-term partner for attractive women. These data resolve a potential conflict between health and attractiveness influences on the attractiveness of masculinity and highlight sophisticated individual differences in preferences