Watching the trailer: Researching the film trailer audience

For over 100 years, the ‘coming attraction’ film trailer has been a key part of film promotion and viewing practices (both theatrical and domestic). Despite the prominent role of the trailer within the fabric of popular media, it has rarely been discussed in terms of audience behaviour, beyond limited claims that the viewer is either misled by inaccurate advertising or has become the source of increased prosumer activity. This article therefore offers the first rigorous exploration of the disparate range of audience perspectives on, and responses to, the trailer. We show that trailer viewing can be understood as a consumption practice that is separate from (and sometimes unrelated to) feature film viewing. Analysing data collected from an online survey, we reveal that while the trailer does have informational and prefigurative value to audiences, trailer viewing is also led by criteria that include emotional attachment, cultural value and social expectation. Our analysis disputes the notion of a linear, mono-directional model of trailer-to-film viewing practices, suggesting a more nuanced understanding of the trailer audience is needed within studies of prefiguration materials and media consumption

Thresholds for adding degraded tropical forest to the conservation estate

Logged and disturbed forests are often viewed as degraded and depauperate environments compared with primary forest. However, they are dynamic ecosystems1 that provide refugia for large amounts of biodiversity2, 3, so we cannot afford to underestimate their conservation value4. Here we present empirically defined thresholds for categorizing the conservation value of logged forests, using one of the most comprehensive assessments of taxon responses to habitat degradation in any tropical forest environment. We analysed the impact of logging intensity on the individual occurrence patterns of 1,681 taxa belonging to 86 taxonomic orders and 126 functional groups in Sabah, Malaysia. Our results demonstrate the existence of two conservation-relevant thresholds. First, lightly logged forests (68%) of their biomass removed, and these are likely to require more expensive measures to recover their biodiversity value. Overall, our data confirm that primary forests are irreplaceable5, but they also reinforce the message that logged forests retain considerable conservation value that should not be overlooked

Variable responses of individual species to tropical forest degradation

The functional stability of ecosystems depends greatly on interspecific differences in responses to environmental perturbation. However, responses to perturbation are not necessarily invariant among populations of the same species, so intraspecific variation in responses might also contribute. Such inter-population response diversity has recently been shown to occur spatially across species ranges, but we lack estimates of the extent to which individual populations across an entire community might have perturbation responses that vary through time. We assess this using 524 taxa that have been repeatedly surveyed for the effects of tropical forest logging at a focal landscape in Sabah, Malaysia. Just 39 % of taxa – all with non-significant responses to forest degradation – had invariant responses. All other taxa (61 %) showed significantly different responses to the same forest degradation gradient across surveys, with 6 % of taxa responding to forest degradation in opposite directions across multiple surveys. Individual surveys had low power (< 80 %) to determine the correct direction of response to forest degradation for one-fifth of all taxa. Recurrent rounds of logging disturbance increased the prevalence of intra-population response diversity, while uncontrollable environmental variation and/or turnover of intraspecific phenotypes generated variable responses in at least 44 % of taxa. Our results show that the responses of individual species to local environmental perturbations are remarkably flexible, likely providing an unrealised boost to the stability of disturbed habitats such as logged tropical forests

Thresholds for adding degraded tropical forest to the conservation estate

Logged and disturbed forests are often viewed as degraded and depauperate environments compared with primary forest. However, they are dynamic ecosystems1 that provide refugia for large amounts of biodiversity2,3, so we cannot afford to underestimate their conservation value4. Here we present empirically defined thresholds for categorizing the conservation value of logged forests, using one of the most comprehensive assessments of taxon responses to habitat degradation in any tropical forest environment. We analysed the impact of logging intensity on the individual occurrence patterns of 1,681 taxa belonging to 86 taxonomic orders and 126 functional groups in Sabah, Malaysia. Our results demonstrate the existence of two conservation-relevant thresholds. First, lightly logged forests (68%) of their biomass removed, and these are likely to require more expensive measures to recover their biodiversity value. Overall, our data confirm that primary forests are irreplaceable5, but they also reinforce the message that logged forests retain considerable conservation value that should not be overlooked

Thresholds for adding degraded tropical forest to the conservation estate

Logged and disturbed forests are often viewed as degraded and depauperate environments compared with primary forest. However, they are dynamic ecosystems1 that provide refugia for large amounts of biodiversity2,3, so we cannot afford to underestimate their conservation value4. Here we present empirically defined thresholds for categorizing the conservation value of logged forests, using one of the most comprehensive assessments of taxon responses to habitat degradation in any tropical forest environment. We analysed the impact of logging intensity on the individual occurrence patterns of 1,681 taxa belonging to 86 taxonomic orders and 126 functional groups in Sabah, Malaysia. Our results demonstrate the existence of two conservation-relevant thresholds. First, lightly logged forests (68%) of their biomass removed, and these are likely to require more expensive measures to recover their biodiversity value. Overall, our data confirm that primary forests are irreplaceable5, but they also reinforce the message that logged forests retain considerable conservation value that should not be overlooked

Thresholds for adding degraded tropical forest to the conservation estate

Logged and disturbed forests are often viewed as degraded and depauperate environments compared with primary forest. However, they are dynamic ecosystems1 that provide refugia for large amounts of biodiversity2,3, so we cannot afford to underestimate their conservation value4. Here we present empirically defined thresholds for categorizing the conservation value of logged forests, using one of the most comprehensive assessments of taxon responses to habitat degradation in any tropical forest environment. We analysed the impact of logging intensity on the individual occurrence patterns of 1,681 taxa belonging to 86 taxonomic orders and 126 functional groups in Sabah, Malaysia. Our results demonstrate the existence of two conservation-relevant thresholds. First, lightly logged forests (68%) of their biomass removed, and these are likely to require more expensive measures to recover their biodiversity value. Overall, our data confirm that primary forests are irreplaceable5, but they also reinforce the message that logged forests retain considerable conservation value that should not be overlooked

The concomitant effects of self-limiting insect releases and behavioural interference on patterns of coexistence and exclusion of competing mosquitoes

Aedes aegypti is the dominant vector of dengue, a potentially fatal virus whose incidence has increased 8-fold in the last two decades. As dengue has no widely available vaccine, vector control is key to reducing the burden on global public health. A promising method is the release of self-limiting Ae. aegypti, which mate with wild Ae. aegypti and produce non viable offspring. The resultant decrease in Ae. aegypti population size may impact coexistence with Ae. albopictus, another principal vector of dengue. A behavioural mechanism influencing coexistence between these species is reproductive interference, where incomplete species recognition results in heterospecifics engaging in mating activities. We develop a theoretical framework to investigate the interaction between GM self-limiting Ae. aegypti releases and reproductive interference between Ae. aegypti and Ae. albopictus on patterns of coexistence. In the absence of self-limiting Ae. aegypti release, coexistence can occur when the strength of reproductive interference experienced by both species is low. Results show that substantial overflooding with self-limiting Ae. aegypti prevents coexistence. For lower release ratios, as the release ratio increases, coexistence can occur when the strength of reproductive interference is increasingly high for Ae. albopictus and increasingly low for Ae. aegypti. This emphasises the importance of including behavioural ecological processes into population models to evaluate the efficacy of vector control