Brand Marketing Trends in Russian Social Media

In the paper, the authors have reviewed common actions, an aim of which is consumer engagement in interactions with a brand in social media. They have also reviewed engagement types and effects of their use. Based on a literature review, in a clearer way, the authors have presented attributes of Internet marketing and explored brand-marketing challenges on the Internet. Authors have summarized the information on Russian users' efforts in social media. Based on empirical data, the researchers have made a portrait of media actors and the audience in Russian social media, identified target groups among consumers by a number of criteria. They have also completed an analysis of common ways for promotion of companies (brands) and their products and services, taking into account a structure of social media users and specifics of communication channels. Findings include identified most common lines of business for promotion in a competitive social media based on efficiency of the engagement response (rate) per brand/product-specific page or post. These data have made it possible to formalize strategic goals and possible results of brand marketing for various types of social media

Cryptoeconomics: expert evaluation methodology of ICO start-ups in the processes of financial innovation management

Objective to develop a new methodological approach to the evaluation of innovative projects and technological startups which organize ICO. Methods method of comparative analysis method of measurement inductive method of cognition logical methods of cognition. Results the paper discusses the events taking place in the market of alternative finances and demonstrates a new methodological approach to assessing the investment and innovation potential of startups implementing the ICO procedure. The methodology of evaluating the ICO startups is presented which enables to make a choice and selection of target projects groups in a particular field of activity for example in fintech insurtech. The stages of this assessment are considered. The developed method has been applied in practice for the evaluation rating of ICO projects in the insurance sector and showed its efficiency. Its use allowed the authors to identify the fraudulent project and choose the ldquobestrdquo one using the rating results. Scientific novelty a methodology was created which enables to conduct expert evaluation of ICO projects. Practical significance the main provisions of the article can be used in the evaluation of startup projects in the work on ratings development. Also the method of expert evaluation can be used in academic and pedagogical activities on the subject of alternative finances ndash ICO

Assessment of News Items Objectivity in Mass Media of Countries with Intelligence Systems: the Brexit Case

The role of mass media in society keeps the problem of manipulative influence distinction and the contiguous phenomena, chief among which is objectivity and authenticity of news items, current. The research provides a detailed study of the information broadcasting mechanisms in the media area, defines the problems, impeding an impersonal reproduction and disclosure of information, clarifies the verification methods, and gives their topology. In this research, we examined how the mass media of different countries presented the same event to the public. The publications of four mass media, concerning such an event as the withdrawal of the United Kingdom from the European Union (Brexit), have been determined as an object of the analysis. The chosen mass media refer to the countries, which are not the direct participants of that process: Russia, the USA, and Ukraine. D. Brewer’s criteria were used to define the objectivity of the news items. A relative sentiment of the news, which became the objective analysis basis, has been identified using linguistic rate with Eureka Engine intelligence system. The obtained results predominantly confirmed the hypothesis, that the mass media of different countries would represent the process of the UK withdrawal from the EU according to the country’s policy and interpret the facts in their favor. All the four mass media demonstrate the partiality when broadcasting the current situation in the matter of Brexit. The concepts being the semantic kernel elements of mass media publications have emotional coloring. The sentiment analysis of the publications resulted in the conclusion that only one of the four mass media gave a neutral assessment of the Brexit situation. The other three held to the political stance of their edition or government. The research results indicate that the problem of mass media objectivity remains relevant. The correctional impact on public opinion through mass media is extremely high. Therefore, forming the personal attitude toward the situation or event should occur with using several verifications methods and mass media sources at once

A methodological approach to forecasting spatial distribution of workplaces in an industrial metropolis

Many world cities retain their unique industrial status. Such a feature of the economy of an industrial metropolis imposes additional requirements on the development of the forecast of spatial distribution of workplaces. The article highlights the contradictions of the long-term development of an industrial megalopolis, which become scenic forks, when forecasted. These include optimization of the industrial and trade-service sectors of the economy, the ratio of inertial and innovative development vectors, variability of migration flows and the choice of the agglomeration model type. The article is devoted to the problem of forecasting the development of a large metropolis, where the industrial sector plays a significant role in the economy. At the methodological level, the article justifies principles of spatial development of an industrial metropolis. The article describes forecasting tools for spatial location of workplaces, based on a combination of several models. The study was performed through the example of Ekaterinburg – the industrial capital of Russia; the metropolis scenarios were justified until 2035; the forecast of spatial distribution was calculated through the example of the two sectors competing for investments – industrial and trade-service. The authors substantiate spatial distribution of workplaces taking into account the projected number of people employed, the number of population of working age and distinguishing features of transport behavior of citizens. The paper demonstrates that the number of large industrial enterprises in a historically industrial center and its first zone decreases, and the modern industry in the form of small and medium-sized businesses located in industrial parks commence gradually forming a circuit with nodes on transport routes towards the largest consumer territories

Intragroup relations of cadets as indicators of the social and psychological climate at diff erent stages of higher education

The relevance of the study is due to the fact that assessment of intragroup relations is one of the means of studying social and psychological climate in a group; its use allows timely solving the problem of preventing confl icts and tension within the offi cial service group, which will positively aff ect the quality of the service. The study objective is to identify and describe diff erences in the degree of manifestation of functional characteristics (positive and negative) of the cadets’ intragroup relations, as well as to establish their correlation with the favorability indicator of the social and psychological climate in the academic-service group. The study hypothesizes, fi rstly, that there is a correlation between the functionally positive and negative characteristics of intragroup relations and the favorability of the socio-psychological climate; secondly, that manifestation of the functional characteristics of intragroup relations, and, correspondingly, the degree of the climate favorability will be diff erent for the cadets at diff erent stages of studying at the university. Participants: 508 cadets of St. Petersburg University of the Ministry of Internal Aff airs of Russia (St. Petersburg), including 115 cadets of the fi rst year, 101 of the second year, 101 of the third year, 98 of the fourth and 93 cadets of the fi fth year aged from 18 to 24; 107 females and 401 males. Methods (tools): “Subjective Assessment of Intragroup Relations Scale” (by S. V. Dukhnovsky, K. V. Zlokazov) aimed at identifying functional (positive and negative) characteristics of intragroup relations, the combination of which makes it possible to determine the index of the socio-psychological climate in the group, and the “Assessing the Level of Psychological Climate in the Group” Technique (by A. N. Lutoshkin) aimed at measuring the degree of the climate favorability / unfavorability. Results: it has been found out that the most favorable index of functionally positive characteristics of intragroup relations is expressed in cadets of the fi rst and fourth years, whereas in the second, third and fi fth years there is a decrease in this indicator. Moreover, the study has revealed signifi cant correlations between the functionally positive and negative characteristics of intragroup relations with the favorability level of the climate in the group. The index of the socio- psychological climate as a ratio of the functional characteristics of intragroup relations (positive and negative) is diff erent in the assessment of cadets at diff erent stages of university study. It is shown that the functional characteristics of intragroup relations act as indicators of the socio–psychological climate, and their general index refl ects the level of its favorability (unfavorability) in academic groups. The main conclusions. The results prove the consistency of considering the favorability index of the socio-psychological climate as an indicator of intragroup relations in academic groups. This index is an alternative to the well-known methods of the climate measurement. Practical significance: further study of intragroup relations as indicators of the socio-psychological climate will contribute to solving the problem of collaboration and compatibility of employees of internal aff airs bodies, as well as issues of their individual reliability

Brand Marketing Trends in Russian Social Media

In the paper, the authors have reviewed common actions, an aim of which is consumer engagement in interactions with a brand in social media. They have also reviewed engagement types and effects of their use. Based on a literature review, in a clearer way, the authors have presented attributes of Internet marketing and explored brand-marketing challenges on the Internet. Authors have summarized the information on Russian users' efforts in social media. Based on empirical data, the researchers have made a portrait of media actors and the audience in Russian social media, identified target groups among consumers by a number of criteria. They have also completed an analysis of common ways for promotion of companies (brands) and their products and services, taking into account a structure of social media users and specifics of communication channels. Findings include identified most common lines of business for promotion in a competitive social media based on efficiency of the engagement response (rate) per brand/product-specific page or post. These data have made it possible to formalize strategic goals and possible results of brand marketing for various types of social media

Assessment of News Items Objectivity in Mass Media of Countries with Intelligence Systems: the Brexit Case

TThe role of mass media in society keeps the problem of manipulative influence distinction and the contiguous phenomena, chief among which is objectivity and authenticity of news items, current. The research provides a detailed study of the information broadcasting mechanisms in the media area, defines the problems, impeding an impersonal reproduction and disclosure of information, clarifies the verification methods, and gives their topology. In this research, we examined how the mass media of different countries presented the same event to the public. The publications of four mass media, concerning such an event as the withdrawal of the United Kingdom from the European Union (Brexit), have been determined as an object of the analysis. The chosen mass media refer to the countries, which are not the direct participants of that process: Russia, the USA, and Ukraine. D. Brewer’s criteria were used to define the objectivity of the news items. A relative sentiment of the news, which became the objective analysis basis, has been identified using linguistic rate with Eureka Engine intelligence system. The obtained results predominantly confirmed the hypothesis, that the mass media of different countries would represent the process of the UK withdrawal from the EU according to the country’s policy and interpret the facts in their favor. All the four mass media demonstrate the partiality when broadcasting the current situation in the matter of Brexit. The concepts being the semantic kernel elements of mass media publications have emotional coloring. The sentiment analysis of the publications resulted in the conclusion that only one of the four mass media gave a neutral assessment of the Brexit situatio

Raman Scattering:From Structural Biology to Medical Applications

This is a review of relevant Raman spectroscopy (RS) techniques and their use in structural biology, biophysics, cells, and tissues imaging towards development of various medical diagnostic tools, drug design, and other medical applications. Classical and contemporary structural studies of different water-soluble and membrane proteins, DNA, RNA, and their interactions and behavior in different systems were analyzed in terms of applicability of RS techniques and their complementarity to other corresponding methods. We show that RS is a powerful method that links the fundamental structural biology and its medical applications in cancer, cardiovascular, neurodegenerative, atherosclerotic, and other diseases. In particular, the key roles of RS in modern technologies of structure-based drug design are the detection and imaging of membrane protein microcrystals with the help of coherent anti-Stokes Raman scattering (CARS), which would help to further the development of protein structural crystallography and would result in a number of novel high-resolution structures of membrane proteins—drug targets; and, structural studies of photoactive membrane proteins (rhodopsins, photoreceptors, etc.) for the development of new optogenetic tools. Physical background and biomedical applications of spontaneous, stimulated, resonant, and surface- and tip-enhanced RS are also discussed. All of these techniques have been extensively developed during recent several decades. A number of interesting applications of CARS, resonant, and surface-enhanced Raman spectroscopy methods are also discussed

bis-Nitrile and bis-Dialkylcyanamide Platinum(II) Complexes as Efficient Catalysts for Hydrosilylation Cross-Linking of Siloxane Polymers

cis- and trans-Isomers of the platinum(II) nitrile complexes [PtCl2(NCR)2] (R = NMe2, N(C5H10), Ph, CH2Ph) were examined as catalysts for hydrosilylation cross-linking of vinyl-terminated polydimethylsiloxane and trimethylsilyl-terminated poly(dimethylsiloxane-co-ethylhydrosiloxane) producing high quality silicone rubbers. Among the tested platinum species the cis-complexes are much more active catalysts than their trans-congeners and for all studied platinum complexes cis-[PtCl2(NCCH2Ph)2] exhibits the best catalytic activity (room temperature, c = 1.0 10 4 mol/L, pot-life 60 min, curing 6 h). Although cis-[PtCl2(NCCH2Ph)2] is less active than the widely used Karstedt’s catalyst, its application for the cross-linking can be performed not only at room temperature (c = 1.0 10 4 mol/L), but also, more efficiently, at 80 C (c = 1.0 10 4–1.0 10 5 mol/L) and it prevents adherence of the formed silicone rubbers to equipment. The usage of the cis- and trans-[PtCl2(NCR)2] complexes as the hydrosilylation catalysts do not require any inhibitors and, moreover, the complexes and their mixtures with vinyl- and trimethylsilyl terminated polysiloxanes are shelf-stable in air. Tested catalysts do not form colloid platinum particles after the cross-linking.This project was supported by Federal Target Program (grant 14.576.21.0028). Andrey V. Vlasov and Vadim Yu. Kukushkin are much obliged to Saint Petersburg State University for a postdoctoral fellowship (12.50.1188.2014) and research grant (12.38.225.2014), correspondingly. The authors also express their gratitude to the Center of Thermal Analysis and Calorimetry (Saint Petersburg State University) for physicochemical measurements