Discovery of Blue Luminescence in the Red Rectangle: Possible Fluorescence from Neutral Polycyclic Aromatic Hydrocarbon Molecules?

Here we report our discovery of a band of blue luminescence (BL) in the Red Rectangle (RR) nebula. This enigmatic proto-planetary nebula is also one of the brightest known sources of extended red emission as well as of unidentified infra-red (UIR) band emissions. The spectrum of this newly discovered BL is most likely fluorescence from small neutral polycyclic aromatic hydrocarbon (PAH) molecules. PAH molecules are thought to be widely present in many interstellar and circumstellar environments in our galaxy as well as in other galaxies, and are considered likely carriers of the UIR-band emission. However, no specific PAH molecule has yet been identified in a source outside the solar system, as the set of mid-infra-red emission features attributed to these molecules between the wavelengths of 3.3 micron and 16.4 micron is largely insensitive to molecular sizes. In contrast, near-UV/blue fluorescence of PAHs is more specific as to size, structure, and charge state of a PAH molecule. If the carriers of this near-UV/blue fluorescence are PAHs, they are most likely neutral PAH molecules consisting of 3-4 aromatic rings such as anthracene (C14H10) and pyrene (C16H10). These small PAHs would then be the largest molecules specifically identified in the interstellar medium.Comment: 4 pages, 4 figures, Accepted for publication in ApJL (LaTeX, uses emulateapj.sty

Infrared Period-Luminosity Relations of Evolved Variable Stars in the Large Magellanic Cloud

We combine variability information from the MAssive Compact Halo Objects (MACHO) survey of the Large Magellanic Cloud (LMC) with infrared photometry from the Spitzer Space Telescope Surveying the Agents of a Galaxy's Evolution (SAGE) survey to create a dataset of ~30 000 variable red sources. We photometrically classify these sources as being on the first ascent of the Red Giant Branch (RGB), or as being in one of three stages along the Asymptotic Giant Branch (AGB): oxygen-rich, carbon-rich, or highly reddened with indeterminate chemistry ("extreme" AGB candidates). We present linear period-luminosity relationships for these sources using 8 separate infrared bands (J, H, K, 3.6, 4.5, 5.8, 8.0, and 24 micron) as proxies for the luminosity. We find that the wavelength dependence of the slope of the period-luminosity relationship is different for different photometrically determined classes of AGB stars. Stars photometrically classified as O-rich show the least variation of slope with wavelength, while dust enshrouded extreme AGB stars show a pronounced trend toward steeper slopes with increasing wavelength. We find that O-rich AGB stars pulsating in the fundamental mode obey a period-magnitude relation with a slope of -3.41 +/- 0.04 when magnitude is measured in the 3.6 micron band, in contrast to C-rich AGB stars, which obey a relation of slope -3.77 +/- 0.05

TWEEN CONSUMERS : A STUDY OF THE IMPACT OF SOCIAL MEDIA ON TWEEN'S BUYING DECISIONS

ABSTRACT The communication channel of Social Media is one of the most revolutionary developments of technology. The fact that consumers use Social Media actively to gather information about the products they have to purchase, has already been well established. Consumers have the power to influence other buyers, through reviews on social media, making social media marketing a critical component of the marketing mix of any company. This paper conducts an exploratory study of the impact of Social Media on the buying decision making process of Tween Consumers, a subset of the Z generation, (Williams, Page, Petrosky & Hernandez, 2009). Tweens are young consumers, in the age of 9-14years, a segment that is fast emerging as extremely attractive to marketers due to its typical characteristics. These highly brand conscious, digital natives are powerful influencers in the family buying decisions and constitute the segment that will be the future market as well as the purchase decision makers of tomorrow. Designing an effective marketing mix and communication strategy for the tweens is a challenge since this target group is full of dichotomies. These impulsive buyers have access to a lot of information online and connect with peers on Social Media, but the final decision makers are still the parents. For this study, a structured, predesigned questionnaire was administered to 81 tweens in the cites of Mumbai and Delhi via convenience sampling. Based on the findings of the survey, marketers should target both parents and tweens in order to develop effective social marketing and communication strategies. KEYWORDS : Tweens, social media, buying decisions, consumer behavior ,brand awareness, Gen Z , Gen

Diagnostics for specific PAHs in the far-IR: searching neutral naphthalene and anthracene in the Red Rectangle

Context. In the framework of the interstellar polycyclic aromatic hydrocarbons (PAHs) hypothesis, far-IR skeletal bands are expected to be a fingerprint of single species in this class. Aims. We address the question of detectability of low energy PAH vibrational bands, with respect to spectral contrast and intensity ratio with ``classical'' Aromatic Infrared Bands (AIBs). Methods. We extend our extablished Monte-Carlo model of the photophysics of specific PAHs in astronomical environments, to include rotational and anharmonic band structure. The required molecular parameters were calculated in the framework of the Density Functional Theory. Results. We calculate the detailed spectral profiles of three low-energy vibrational bands of neutral naphthalene, and four low-energy vibrational bands of neutral anthracene. They are used to establish detectability constraints based on intensity ratios with ``classical'' AIBs. A general procedure is suggested to select promising diagnostics, and tested on available Infrared Space Observatory data for the Red Rectangle nebula. Conclusions. The search for single, specific PAHs in the far-IR is a challenging, but promising task, especially in view of the forthcoming launch of the Herschel Space Observatory.Comment: 13 pages, 13 figures, accepted for publication in A&

Nanodielectics (A "Universal" Panacea for Solving All Electrical Insualation Problems?)

This text summarizes the keynote presentation that is based on the full-length paper of the same title. Dr. Fréchette's oral presentation should not be seen as a summary of the “Brainstorm paper” but a glance at some major accomplishments, hinrances and still remaining questions relative to nanodielectrics. Are nanodielectrics a “universal” panacea? The answer to that question is no - but they've got a lot of potential

Electronic spectroscopy of medium-sized polycyclic aromatic hydrocarbons: Implications for the carriers of the 2175 {\AA} UV bump

Mixtures of polycylic aromatic hydrocarbons (PAHs) have been produced by means of laser pyrolysis. The main fraction of the extracted PAHs were primarily medium-sized, up to a maximum size of 38 carbon atoms per molecule. The use of different extraction solvents and subsequent chromatographic fractionation provided mixtures of different size distributions. UV-VIS absorption spectra have been measured at low temperature by matrix isolation spectroscopy and at room temperature with PAHs as film-like deposits on transparent substrates. In accordance with semi-empirical calculations, our findings suggest that large PAHs with sizes around 50 to 60 carbon atoms per molecule could be responsible for the interstellar UV bump at 217.5 nm.Comment: 6 pages, 4 Postscript figures, published in Astrophys. J. Lett. (2010