2 research outputs found
Emerging trends of wellness and medical tourism in India
Medhekar, A ORCiD: 0000-0002-6791-4056India is a leading health tourism destination attracting patients as medical tourists from all over the world. Health tourism is a provision of private healthcare in collaboration with the government and the tourism sector. India has a competitive advantage over other countries engaged in health tourism in combining traditional Ayurveda, Yoga, Unani, Siddhi, and Homeopathy (AYUSH) with allopathic medicine and complex high end of medical surgeries such as cancer, cardiac, and hip and knee replacements. This chapter will identify the factors driving the growing economic importance of wellness and medical tourism to India, opportunities, and challenges in developing India as a global healthcare destination.Associated Grant Code:N/
Strategic indicators of the role of government in developing Dubai as a medical tourism hub
Medhekar, A ORCiD: 0000-0002-6791-4056Medical tourism is a growing phenomenon in the Middle East. Dubai is strategically located to competitively attract patients from Islamic backgrounds given the cultural congruence with the Middle Eastern countries for medical tourism. Dubai is famous for its shopping, sightseeing, desert safaris, state-of-the art tourism facilities, and as a melting pot for Eastern and Western civilizations. The government of United Arab Emirates is playing a key role to support the development of Dubai as a medical tourism hub of the Middle East and diversify the oil-based economy in an innovative way. It is developing various niche tourism products and services embedded in the non-oil sectors of the economy by applying the five strategic indicators required to study the role of governments in planning and supporting sustainable tourism.Associated Grant:N/