Digital marketing and sales technologies: big data and synergy effect

Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capacity and resources of the company, which leads to a decrease in profits. The article is based on the queuing theory and considers the application of new ways to measure, achieve and maintain the efficiency of the business, leading to an increase in its elasticity and maneuverability, as the efficiency of the business is measured by comparing the collected data, existing indicators, balance sheets or key performance indicators

Marketing analysis of the global market of telematics transport and information management systems

The article presents the results of marketing analysis of the global high-tech market of telematics transport and information management systems. The main trends in and factors of development of automotive telematics devices’ product line are analyzed. Dynamics of growth of the most important segments of the market under study are identified and described. The existing specifics of the development of key geographical consumer microsegments, that is, the markets of North America, Europe and the Asia-Pacific region, are provided, and corresponding forecast indicators are presented. The main product macrosegments, namely navigation and satellite systems, unmanned vehicles, ADAS systems and insurance telematics, are studied in the same manner. Based on the data obtained, the authors describe the existing levels of vehicle autonomy, which significantly affect the indicators of market growth. An overview of the key high technologies ensuring the stability of the transport telematics market is provided, and the average time needed to reach the plateau of their productivity is measured