Figurative Framing Around Pandemic Discourse: From Metaphorical Wars on Coronavirus to Wars on Anti-Vaxxers

The current paper deals with metaphorical framing of the COVID-19 pandemic and public response to it in the public and media discourse. Being one of the most dramatic global challenges of the third Millennium, the COVID-19 pandemic spurred transformation in social order, economic/business relationships and dramatic growth in social anxiety and tensions, mistrust and discriminatory measures. It has inevitably found its reflection in language and related discursive practices, which rely heavily on discourse metaphors. When being systematically employed, they affect people's views of events, situations and decisions they subsequently make. The present paper focuses primarily on the COVID-induced discourse changes that create new metaphorical framings and re-shape the familiar ones. The repertoire of elicited discourse metaphors framing the coronavirus discourse communicates the changing combating strategies referred to by the authors as globalist, nationalist and discriminatory. By drawing on specially compiled subcorpus of public and media texts, the paper reveals the conceptual and inferential structure of the concept of the COVID-19 pandemic and discusses the possible implications of activating various pandemic-related frames. The study stresses that the discursive construction of the coronavirus pandemic mirrors the dynamic nature of the pandemic itself as well as the measures to combat the insidious virus taken by national governments, the spread of misinformation and fake news as well as the split in the society and discrimination of certain groups (vaccine deniers/anti-vaxxers). Acknowledging the prevalence of military metaphors in the pandemic-related discourse, the authors claim that metaphorical framing serves as a crucial conceptual tool to communicate the gradual transition from war on COVID-19 to war of vaccines and ultimately to war on out-groups (vaccine deniers, anti-vaxxers)

PEDAGOGY AND MODERN EDUCATION February 2019

The conference is a major international forum for analyzing and discussing trends and approaches in research in the field of basic science and applied research. We provide a platform for discussions on innovative, theoretical and empirical research. Working languages: Russian, English Doctors and candidates of science, scientists, specialists of various profiles and directions, applicants for academic degrees, teachers, graduate students, undergraduates, students are invited to participate in the conference. There is one blind verification process in the journal. All articles will be initially evaluated by the editor for compliance with the journal. Manuscripts that are considered appropriate are then usually sent to at least two independent peer reviewers to assess the scientific quality of the article. The editor is responsible for the final decision on whether to accept or reject the article. The editor's decision is final. The main criterion used in assessing the manuscript submitted to the journal is: uniqueness or innovation in the work from the point of view of the methodology being developed and / or its application to a problem of particular importance in the public sector or service sector and / or the setting in which the efforts, for example, in the developing region of the world. That is, the very model / methodology, application and context of problems, at least one of them must be unique and important. Additional criteria considered in the consideration of the submitted document are its accuracy, organization / presentation (ie logical flow) and recording quality