Online shopping attitude of women in Sylhet city, Bangladesh

The study was undertaken to understand the attitude of women towards online shopping. A sample of 100 respondents from Sylhet city participated in the survey. A self-administered questionnaire with likert scale was used in the survey. Snowball sampling technique was used to reach the respondents. Data analysis was accomplished by the use of Exploratory Factor Analysis and frequencies. The result identifies four factors constructing attitude towards online shopping. Factors are: Psychological, Comfortability, Privacy and Internet. The result of the study highlights area of customers’ preferences and fear factors in online shopping. This research can help online retailers to have a better understanding about their target group and revise their policy for potential change. Regulatory groups may find this study as a basis for flourishing the ICT sector of Bangladesh and provide greater scope for promoting online business to achieve economic growth. Keywords: Attitude, Women, Sylhet, Online Shopping, ICT sector

Motivation behind Bicycling Habit in Sylhet City of Bangladesh

The study was conducted in the Sylhet City of Bangladesh. The purpose of the study is to explore the motivational factors behind bicycling habit in Sylhet. Analysis of secondary data and a focus group session with pioneer cyclists contributed in obtaining variables for the study. A sample of 100 respondents of Sylhet participated in this study. Judgemental sampling technique has been used to obtain data from self-administered structured questionnaire. Statistical analyses used in the survey are Exploratory Factor Analysis to identify factors and Frequencies for analysing demographic variables. The result of the study explains four factors. Findings show that the favorable factors towards cycling are Factor 1, Health and Factor 2, Convenience. Factor 3, Weather and Factor 4 Security are deterrent factors in cycling.The research findings provide wider scope for urban planning and catering of promotional strategies by bicycle marketers. In an overly populated country like Bangladesh, bicycling can give us a congestion free road and the plociy makers can grab this opportunity to make a better strategy for urban planning

Motivation behind Bicycling Habit in Sylhet City of Bangladesh

The study was conducted in the Sylhet City of Bangladesh. The purpose of the study is to explore the motivational factors behind bicycling habit in Sylhet. Analysis of secondary data and a focus group session with pioneer cyclists contributed in obtaining variables for the study. A sample of 100 respondents of Sylhet participated in this study. Judgemental sampling technique has been used to obtain data from self-administered structured questionnaire. Statistical analyses used in the survey are Exploratory Factor Analysis to identify factors and Frequencies for analysing demographic variables. The result of the study explains four factors. Findings show that the favorable factors towards cycling are Factor 1, Health and Factor 2, Convenience. Factor 3, Weather and Factor 4 Security are deterrent factors in cycling.The research findings provide wider scope for urban planning and catering of promotional strategies by bicycle marketers. In an overly populated country like Bangladesh, bicycling can give us a congestion free road and the plociy makers can grab this opportunity to make a better strategy for urban planning. JEL Classification Code:  M3