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3 research outputs found
How Motivations for Social Media Usage Can Change and What It Means for E-Businesses
Author
B.Solis
D. A.Huffaker
+14 more
D. M.Boyd
E.Katz
H.Gangadharbatla
H.Gangadharbatla
H.Gangadharbatla
H.Tajfel
J.Blumler
K.Weide
M.Prat-Sala
P. K.Kargaonkar
P.Gillin
P.Palmgreen
R. E.Petty
T.Daugherty
Publication venue
'IGI Global'
Publication date
01/01/2013
Field of study
No full text
Crossref
Advertising
Author
H.Li
I.Bogost
+13 more
J. A.Karrh
J. A.McCarty
J.Steuer
L. P.Schneider
M. R.Nelson
M.Fox
M.Yang
P.Skalski
R. M.Perloff
R.Tamborini
R.Tamborini
S. L.Kent
T.Daugherty
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
Author
A.Mehta
A.Muk
+28 more
B.Mittal
C.Maneesoonthorn
F.Sultan
G. W.Bock
H. H.Bauer
H. K.Chowdhury
H. K.Suher
H.Bamoriya
H.Bamoriya
I. L.Hu
J. F.Hair
J.Tahtinen
L. K.Brackett
L.Radder
M. M.Tsang
M.Fishbein
M.Hanley
M.Hanley
M.Leppäniemi
M.Leppäniemi
P. W.Miniard
R. H.Ducoffe
R. J.Lutz
R. J.Lutz
R.Vatanparast
S.Shavitt
T.Daugherty
Y.Jay
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
No full text
