Book Review: The Empress Has No Clothes

Book review of The Empress Has No Clothes: Conquering Self-Doubt to Embrace Success by Joyce M. Roche with the help of Alexander Kopelman, written for the Spring 2016 Semester MGMT 641: Organizational Leadership and Project Team Management class

Narrative in Advertising: The Effects of Brand Character on Consumer Perception

Kotler’s (2000) textbook definition deems advertising “any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor” (p. 578). This traditional definition gives an accurate depiction of the activities involved in advertising; however, the distinction that advertising is “non-personal” is changing (Winer, 2007). Technology (especially the Internet) has provided firms more opportunities to interact with customers (Voyer, 2007). The rapid dissemination of digital technology in the 20th century has also changed the way society thinks and understands information (Prensky, 2001). These technological changes have affected interpersonal, professional, and commercial communication, and the methods and expectations that accompany each. Nowhere is this shift more relevant than in the realm of advertising. Today’s advertisers must understand how individuals consume information and entertainment, both in terms of media (physical or virtual) and platform (online, app, social media, or traditional formats). Although researchers have been paying close attention to the technology landscape, they have not yet exhaustively explored another sociocultural trend introduced by technology—a growing need for personalization of consumer experience and powerful brand narratives. Buyers want individual experiences that reflect personal needs, attitudes, and situations. The need for inclusive individuality is the need to be respected as an individual but also have a feeling of belonging to a bigger picture (Light, 2014). Advertisers who have grown accustomed to focusing on what’s inside the package now face pressure to differentiate their brands by connecting with target markets on a deeper and more emotional basis

New World Propaganda: Pigafetta\u27s Journal, World Maps, and New European Ideologies, 1525-1556

Once Europeans discovered the New World, cartographers of the time began to map the Americas based on either their own experiences or accounts of others who visited the new land. These maps did not simply serve as navigational tools, but also were used as decorative objects containing elements of propaganda intended to shape opinions of the New World in the Old. In this paper, I examine Antonio Pigafetta’s journal, documenting the voyage of Magellen in 1519-22, and the world maps created after his journal was published. Six world maps by Diogo Ribeiro, Jean Rotz, Guillaume Brouscon, Sebastian Cabot, Pierre Desceliers, and Geronimo Girava were closely examined alongside this influential journal. In my paper, I argue the journal and maps aided in spreading new European ideologies, as they were used as tools of propaganda. The primary sources show the Atlantic Ocean as a gateway to the Americas and the Pacific World, the New World as a place of adventure, land, and resources, and the Americas as full of new possibilities for Europeans. Along with the primary sources utilized, I examined a collection of secondary scholarship. These sources focus on the interpretation of maps and the elements depicted on them, rather than looking at the objective truths a map can offer. I utilize the work of other scholars, such as Seymour Schwartz and Peter Whitfield, to support my own argument, as we have reached similar conclusions about a map’s role as propaganda. Surehka Davies’ work is included to provide a counterargument to my own, in which I respond to her conclusions with my own research and findings. My research has confirmed 16th century maps and Pigafetta’s journal were tools of propaganda, but are these ideologies still present in our society today

1943-05-19, Bulamae to Hecht Family

https://digitalcommons.chapman.edu/fhecht_collection/1004/thumbnail.jp

1943-05-19, Bulamae to Hecht Family

https://digitalcommons.chapman.edu/fhecht_collection/1005/thumbnail.jp

1943-06-10, Gordon to Hecht Family

https://digitalcommons.chapman.edu/fhecht_collection/1006/thumbnail.jp

RECIRCULATING CALCIUM HYDROXIDE SOLUTION: A PRACTICAL CHOICE FOR ON-FARM HIGH SOLIDS LIGNOCELLULOSE PRETREATMENT

Pretreatment is a necessary step in the utilization of lignocellulosic biomass for biochemical conversion to higher value products. There are multiple chemical choices for industrial settings, however on-farm choices are constrained to near ambient conditions with minimal specialized equipment, training, and limited waste disposal. Calcium hydroxide (lime) is suitable for on-farm use. This work presents the novel idea of pretreating biomass by recirculating a filtered, saturated lime solution in an up-flow, high solids (14-16% w/w) configuration at ambient conditions. In this system, lime solids were efficiently consumed, post-pretreatment washing of substrate did not significantly improve glucose yields, and energy and resources were conserved. Pretreatment effectiveness was assessed by glucose yield comparisons for both switchgrass and corn stover. Using mean glucose yields from 5mm corn stover, lime pretreatment required 350kgs of dry stover to produce 100kgs glucose at a chemical cost of $8.67 while NaOH required 300kgs at a cost of$22.38. The recirculation concept was used to enzymatically hydrolyze pretreated substrate in-situ with an initial solids content of 14-16% (w/w). The bulk in-situ hydrolysis produced mean glucose yields ~70% greater than an NREL hydrolysis modified to 16% (w/w) solids and reached ~77% of the yield of an NREL hydrolysis at 2.7% (w/w) solids

Attitudes Toward Diversity: Determining Differences by Social Locators

Diversity training in workplaces is occurring across the U.S. at a growing rate. These programs attempt to make work environments more pluralistic for everyone. Conflict and feminist theory both agree that those with less power will see issues in a different way than will those with more power. This research involved a questionnaire administered to employees at a governmental agency in a small city in the Southeastern United States. Indices were used to measure attitudes toward diversity and sexual orientation. T-tests and multiple regressions were employed to determine the differences in employees\u27 attitudes toward the two dependent variables. Results from 175 returned questionnaires showed females, nonwhites, and employees with fewer years of employment had more positive attitudes toward diversity and equality based on sexual orientation than did males, whites, and employees with a large number of years in the workforce

Experiment and Visual Transformation in Illuminated Manuscripts of the Roman de la rose, c. 1338 – c. 1405.

The Roman de la rose, by far the most popular romance in medieval Europe, was also one of the most richly and imaginatively illuminated works in French vernacular literature. Illuminators began providing miniatures in the late thirteenth century, focusing first on narrative episodes contained in the portion of the text composed by Guillaume de Lorris c. 1225-40, but increasingly coming to terms with Jean de Meun’s continuation, written about forty years later. In the course of more than two centuries of illumination, no single set of images emerged to accompany the narrative: pictorial cycles varied greatly in number of images, placement, and iconographic content. Over time, artists distinguished their copies from the work of predecessors by changing their manner of rendering and clothing the large cast of characters according to the latest fashions. Toward the end of the fourteenth century, when intellectuals in court circles began to debate the morality of Jean’s continuation, patrons became eager to own deluxe versions of a text that had by now become a classic. In this dissertation, I trace the nature and extent of these visual transformations over time by focusing on the production of Rose manuscripts in four shops active in Paris from c. 1338–c.1405. Richard and Jeanne de Montbaston (active c. 1338–1353), a husband and wife team, developed image cycles for at least seventeen manuscripts that exhibit the range of variation found in later copies of the text. Artist L of the Bible moralisée of John the Good (active c. 1350–65), working at a moment of market saturation, responded with image cycles that highlighted new fashions and more fully articulated the romance’s narrative. Four copies of the Rose illuminated by the Maître du Policratique de Charles V (active c. 1366–1403), and a singleton volume illuminated by an artist participating in a style known as the “Bedford Trend” (c. 1405–15), provide evidence that their artists collaborated with planners to create image cycles that reflected contemporary interests in the ethical and philosophical aspects of the text.PHDHistory of ArtUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttps://deepblue.lib.umich.edu/bitstream/2027.42/110492/1/mgarcias_1.pd