Relative advantages of online video platforms and television according to content, technology, and cost–related attributes

This study is designed to compare consumers’ perceptions of television and online video platforms in terms of content, technology, and cost–related attributes. It also seeks to identify the specific attributes of online video platforms that contribute to the overall relative advantage of this new video alternative. Using a national mail survey of a random sample of U.S. Internet users, this study found that Internet users perceived online video platforms to be better than television in many technology and content–related attributes. The results also suggest that video content quality, interactivity, and storage capability of online video platforms contribute to improving the overall perception of the relative advantage

Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

As telecommunications and computing technologies continue to evolve and shape the global business environment, the broadband Internet readiness of a country becomes an increasingly significant aspect in affecting a country's global competitiveness. Currently South Korea is ahead of the United States in the deployment of broadband Internet connection. What factors have contributed to South Korea's competitive broadband environment? An analytical framework is proposed to compare the development of broadband Internet in South Korea and the United States. It is found that the two nations' differences in their broadband Internet developments might be explained by a combination of policy, consumer demands, and supporting/related technologies issues.Broadband Competitive advantage Internet Policy Technology

Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

This article reports a national study of Internet users\u27 usage of cable television Web site features to illustrate the dynamics of cross-media use in electronic media and explore the role of cable television network Web sites in network branding and viewers hip. Our findings indicate that younger Internet users are much more likely to use television Web sites than older Internet users. Despite the low use of the enhanced features of television Web sites, the increase in the number of Web site feature usage positively predicts viewer loyalty, subscriber loyalty, and to a lesser extent, new subscriber attraction for cable networks. [ABSTRACT FROM AUTHOR