91 research outputs found

    Implementasi Knowledge Management System Berbasis Website dengan Model Spiral pada PT. Trans Retail Indonesia

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    Knowledge Management(KM) didalamnya meliputi penciptaan knowledge, penyimpanan knowledge, pemindahan knowledge dan pengaplikasian knowledge tersebut dalam organisasi untuk menciptakan efektifitas dan efisiensi kerja dengan cara membawa knowledge yang telah ada sebelumnya sebagai dasar pengambilan keputusan dan acuan kerja. PT. Trans Retail Indonesia adalah salah satu Perusahaan retail yang belum menerapkan Knowledge Management System (KMS). Persaingan antara peretail sangat lazim dilakukan demi memenangkan persaingan bisnis untuk memperoleh keuntungan yang besar. Keberhasilan tersebut sangat tergantung kepada sumber daya manusia sebagai pelaku bisnis yang menjalankan roda Perusahaan dengan ilmu pengetahuan yang dimiliki. Meng-hijack karyawan dari kompetitor merupakan salah satu cara tercepat untuk mendapatkan sumber daya manusia yang berkualitas dan siap pakai. Tingkat Turnover karyawan yang sangat tinggi maka sangat diperlukan knowledge management Perusahaan untuk menghindari hilangnya pengetahuan Perusahaan. Dibutuhkan transfer knowledge antara karyawan untuk proses pekerjaan berkelanjutan. Implementasi KMS berbasis website diharapkan dapat menjadi solusi dari kebutuhan untuk berbagi pengetahuan yang tidak dihalangi oleh batasan waktu dan lokasi geografis. Implementasi aplikasi website dengan menggunakan model spiral diharapkan bisa mempercepat proses pembuatan karena didalamnya terdapat tahapan pembuatan prototipe aplikasi yang bisa divalidasi oleh user secara langsung dan memberikan feedback untuk perbaikan. Aplikasi KMS ini menghasilkan Forum Discussion Group, Manual Guide, Tutorial, Tips & Trick, Article, e-SOP, Archive Project, Search Knowledge. Diharapkan bisa sebagai media/sarana untuk penciptaan pengetahuan, berbagi pengetahuan serta transfer pengetahuan sehingga pengetahuan atau tingkat keahlian karyawan akan meningkat

    Analisis Pelaksanaan Strategi Distribusi Fisik Produk Handphone Smartfren

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    In an economy that has been advanced, the manufacturers do not sell their products directly to the end user. Many options can be used to distribute goods and also to the buyer. A company may distribute goods directly to consumers though is quite large, while other companies distribute their products through intermediaries. And not a few companies that use some combination of distribution channels to reach different market segments .A competition for the company can be an opportunity to develop the companys business and can be a threat to the company. Therefore, the management company is required to always be responsive in adapting to environmental changes that continue to occur and have an influence on economic enterprise. The company should have a strategy to excel in the market. This research was conducted at PT. Prima Sejahtera Barelang Pekanbaru located at HR.Soebrantas No. 89. This study aims to determine the distribution strategy undertaken by PT. Prima Sejahtera Barelang Pekanbaru to increase sales volume.Keywords: Distribution, Strategy, Sales, Management, Marketin

    Pengaruh Strategi Pemasaran Terhadap Penjualan Produk Air Minum Kemasan (Kasus Produk Merk Muraqua PT. Tirtasari Floragrata Kecamatan Siak Hulu Kabupaten Kampar)

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    The study aims to determine how the influence of marketing strategies to sales in order to achieve the planned sales target PT. Tirtasari Floragrata Siak Hulu District of Kampar and also to know how sales are made.The population in this study is a distributor PT. Tirtasari Floragrata Siak Hulu District of Kampar by sampling a total of 41 distributors by using census method. The research data in the form of primary data by questionnaire sebaga and secondary research instrument in the form of company archives. Analysis of the data used is to use statistical analysis with SPSS.Based on the results of research by the author took a conclusion the influence of marketing strategies to sales at PT. Tirtasari Floragrata Siak Hulu District of Kampar regency of respondents who researched that each have indicator interrelated and berpenagruh positively to penjuala bottled water products PT. Tirtasari Floragrata Siak Hulu District of Kampar regency

    Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Expedisi di Pekanbaru (Studi PT. Jne (Jalur Nugraha Ekakurir) Pekanbaru)

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    Problems hearts Research singer is whether the quality of service and price effect Satisfaction of customers, as for the purpose Of Research Singer is to review determine the effect of service quality and price of Satisfaction of customers (Study PT. JNE (JNE) Pekanbaru. quality service and price as a variable (X1, X2) meanwhile customer satisfaction as the dependent variable (Y).The problem in this research is the number of customers who experienced fluctuations in Pekanbaru JNE, and in the last 4 years are not achieving the target of only acquired in 2013. The research sample taken as many as 93 respondents from the population is calculated using the formula slovin. Data obtained from the questionnaire and subsequently processed to then be tested with statistics through SPSS.From the results of tests carried out showed that the quality of service and price positive and significant impact on customer satisfaction at PT. JNE (Line NugrahaEkakurir) Pekanbaru. Data analysis method used is multiple linear regression analysis and partial regression analysis

    Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah (Studi pada Bank Riau Kepri Cabang Pasir Pengaraian)

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    This research was conductedin Riau Kepri Bank, Pasir Pengaraian branch. this research aimsto determine the effect of service quality loward customer satisfaction. Service quality as independent variable(x) and customer satisfaction as independent variable (y). The research sample are 99 respondents of the population by using the slovin formula. Data was obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS. The result of. calculation of the determination coefficientis 0.670. it means, service quality affects customer satisfaction is 67%. The research sample are 99 respondents of the population by using the slovin formula. Data was obtained from the questionnaire and subsequently processed to then be tested with the help of statistics through SPSS. The result of. calculation of the determination coefficientis 0.670. it means, service quality affects customer satisfaction is 67%. Keywords: Service quality, customer satisfaction, Riau Kepri Bank Keywords: Service quality, customer satisfaction, Riau Kepri Ban
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