The Influence of Lifestyle Against Purchase Decision of ICONinety9 Products in Pekanbaru (Case Study on ICONinety9 Shop in Mall SKA and CIPUTRA)

This research was conducted on ICONinety9 Shop In Mall SKA and CIPUTRA in order to analyze the influence of lifestyle variable by consist of activity, interest and opinion on the purchasing decision of ICONinety9 Products In Pekanbaru. Intake number of samples was done by using a formula approach Hair by respondents as many as 102 people and using purposive sampling and proportionate stratified sampling techniques. The analytical method used is descriptive method, the data analysis carried out simultaneously and partial (multiple linear regression analysis with SPSS version 18.0). From the results of simultaneous testing (test F) known that Fhitung (28,955) > Ftabel (2,697). It means that all independent variables studied, namely activity, interest and opinion has a significant effect on the dependent variable is the purchase decision. Partial regression test (test t) showed that the opinion variable is the variable that most influence the purchase decisions of ICONinety9 Products when compared with variable activity and interest. The magnitude of the effect caused by the three independent variables on the dependent variable was (0,454) this means that the variable activity, interest and opinion jointly influence the purchase decision variable percentage of 45,4%. While 54,6% is influenced by other variables that are not addressed in this research. It can be concluded that the variable activity, interest and opinion simultaneously and partially positive and significant impact on the purchasing decisions of ICONinety9 Products In Pekanbaru.Keywords: Activity, Interest, Opinion and Purchase Decisio

Analisis Sikap Konsumen Pada Atribut Produk Ponsel Cina Di Pekanbaru

This study held in Pekanbaru in order to analyze consumer\u27s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process

Dampak Brand Equity pada Keputusan Pembelian melalui Brand Preference Konsumen pada Produk Televisi Merek Sony di Kota Pekanbaru

This study aimed to analyze the effect of brand equity on the purchase decisions of consumers through brand preference Sony brand televisions in the city of Pekanbaru. This study used 112 samples. The analytical method used is descriptive analysis method is a way to test variables, regression test, and final test path analysis or path analysis. From the results of the testing that has been done, brand equity directly affect Consumer Buying Decision on Sony Television Products in Pekanbaru "is acceptable because the value of the regression is positive and t count> t table. Influential Brand Equity Against Indirect Consumer Purchase Decision Through Brand Preference on Sony Television Products in Pekanbaru "received as a result of the indirect effect of variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) on consumer purchasing decisions through more Brand Preference greater than the value of the direct influence of the variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) on consumer purchasing decisions through Brand Preference. So when variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) increased, it will cause an increase in the variable purchase decision and also the variable Brand Preference.Keywords: Brand Equity, Brand Preference, Purchase Decisio

Pengaruh Keluarga dan Kelompok Referensi terhadap Keputusan Konsumen Membeli Kosmetika Khusus Pria Merek Garnier Men (Studi Kasus di Pekanbaru)

This research is conducted to test the influences of family and reference group which are contained of Friendship, Working, Purchase, Consumer-action, and Web Group towards purchase intention of Garnier Men cosmetics in Pekanbaru. Samples of this research are Garnier Men's consumer from both teenagers and men in Pekanbaru. Samples are chosen by using some sort of method and it were both only self-purchase and mature user above 17 years old. In this research, linear regression method is chosen for data analysis by SPSS version 20 and the the result shows that there are some affecting variables which didn't significantly affect purchase intention of Garnier Men cosmetics in Pekanbaru. Family and Friendship Group are the only affecting variables that significantly affect purchase intention of Garnier Men in Pekanbaru