Community resilience frameworks for building disaster resilient community in Malaysia

Disasters cannot be prevented fully but their impacts and severity can be lessened through the application of certain frameworks. However, there is currently a lack of a robust framework in building the disaster resilient and sustainable communities in Malaysia. Malaysians are increasingly finding themselves not being spared from disasters especially flood events. In order to keep pace with these occurring disasters in Malaysia, Community Resilience Frameworks are the backbone strategies among various stakeholders and can assure non-futile efforts for building safer and more resilient communities. Community Resilience Framework sets out the drivers, existing good practices, scopes, aims and work streams respectively for a long-term programme designed to increase the disaster resilience of communities. This paper has attempted to review the existence of disaster resilient communities in detail. Some Community Resilience Frameworks in the context of natural disasters in Malaysia will also be discussed. In this paper, literature is used as a foundation for a new insight contribution. A document analysis method on relevant policies and literatures also been adopted. It is envisaged that the findings of this study could be clinically useful for building a disaster resilient community and also closing the gaps in disaster risk reduction (DRR) in Malaysi

AIRBNB a new marketing strategy for real estate entrepreneurs

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted and reliable online community marketplace for people to list, discover, and book unique accommodations around the world either online or from a mobile phone. Online tools offered by platforms like Airbnb represent an effective virtual place for real estate marketing. Airbnb helps real estate entrepreneurs to monetise their latent spaces by making it easy for them to list and earn rental income. This study aimed at hosts’ perceptions towards Airbnb in Malaysia as a real estate marketing strategy. Objectives of this research are, namely: to study the benefits of using Airbnb and present results to Airbnb hosts in Malaysia, to identify challenges faced by Airbnb hosts in Malaysia and to suggest strategies in optimizing the function of Airbnb as a new real estate marketing strategy in Malaysia. The research methodology that has been used is online interview in order to collect information towards the host perception on Airbnb via email responses. Airbnb has only recently been launched in Malaysia and hence is not yet popular. Therefore, in this study, the establishment of new knowledge in this research area is very important in order to enhance the popularity and growth of Airbnb in Malaysia. It is hoped that this study will promote a new marketing strategy which can be adopted among the real estate entrepreneurs in Malaysia