Funkcje słowa faszyści oraz jego synonimów we współczesnym dyskursie polityczno-medialnym i poza nim

Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00

Book Review: Women in business and leadership roles ‐ What do we know and where do we go next?

Despite various political, social, and cultural movements that focus on gender equality, women in business, and leadership positions, we still face a wide range of challenges that are gender specific. The book Women, Business and Leadership. Gender and Organizations, edited by AlexanderStamatios Antoniou, Cary Cooper, and Caroline Gatrell, provides a comprehensive overview of (some of) these challenges, and highlights what has to be done to achieve equality at work. The book is comprised of three parts, each representing a different perspective

Reorientacja w zakresie opieki nad dziećmi i młodzieżą w Łodzi w okresie międzywojennym na przykładzie półkolonii letnich

Artykuł w monografii pt. "Wzrastać w cieniu historii. Dzieci i młodzież w instytucjach edukacyjnych w Polsce (1918-1989)", E. Gorloff (red.), Seria: „Szkoła-Państwo-Społeczeństwo”, t. VII, Wydawnictwo Adam Marszałek, Toruń 2015, s. 103 – 122

Sensory Transgression: Literary Representations of Women’s Sight and Hearing in William Shakespeare’s Hamlet

The article focuses on literary representations of women’s sight and hearing in William Shakespeare’s Hamlet. It firstly addresses the meaning and significance of sensory perception in Western culture. The emphasis is put on the transgressive usage of the senses and the gendering of sensory perceptions which fulfil many cultural functions: determining our cognition, being the tools of power relations or conditioning our sensations. Sensual perception is examined as an unstable cultural construct undergoing changes in time. The textual analysis of Hamlet presents the way in which Ophelia and Gertrude perceive, revealing the manner in which cultural formations of the senses were constructed in Shakespeare’s works. Linguistic images of transgressive female perception emerge from a comparison between representations of sensual experience of male and female characters in the play.Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00

Business plan: the kite bus Australia

JEL Codes: New Firms M13, Sports, Tourism L83, (Marketing M31)This master thesis project has the objective to develop a business plan for a new company located in Australia. The name of new business is The Kite Bus Australia. The value position of the company is to deliver high quality kitesurfing lessons, organize kitesurfing trips, gain new and unique experience and great added value with the possibility to travel around Australian south-west coast, visit new places and meet new people. In this project, market research was conducted on the Australian market. The aim was to collect valuable information about market potential, customers’ preferences, their needs and wants as well as their willingness to participate in an organized kitesurfing trip. Business Plan of The Kite Bus Australia covers presentation of the new venture, missions and goals of the company internal and external market analysis and competitive analysis. The next step was segmentation, targeting and positioning, which has help to develop the services-mix. Finally implementation plan defines the way of introducing the business and it’s time frame. Finances of The Kite Bus Australia are presented in the financial evaluation, where prices and marginal profits were calculated.Este projeto de dissertação tem o objetivo de desenvolver um plano de negócios para uma nova empresa localizada na Austrália. O nome do novo negócio é The Kite Bus Australia. A ideia da empresa é oferecer aulas de kitesurf de alta qualidade, organizar viagens de kitesurf, oferecer experiências únicas e de grande valor acrescentado com a possibilidade de viajar por toda a costa sudoeste australiana, visitar novos lugares e conhecer novas pessoas. Neste projeto, o btrabalho de campo foi conduzido diretamente no mercado australiano. O objetivo foi recolher informações valiosas sobre o potencial do mercado, as preferências dos clientes, as suas necessidades, bem como a sua disponibilidade para participar numa viagem organizada de kitesurf. O Plano de Negócios do The Kite Bus Australia abrange a apresentação da nova empresa, a definição da missão e objetivos da empresa, a análise interna, a análise externa e a análise competitiva do negócio. Com estas análises concluídas avançamos para a segmentação, target e posicionamento. Na fase seguinte materializamos todos estes conceitos no marketing-mix do serviço. Finalmente é definido um plano de implementação e feita uma análise financeira ao set-up do negócio