Analysis of Consumer Behaviour of Crossfit Centre Visitors

Tato bakalářská práce je zabývá analýzou spotřebitelského chování návštěvníků crossfit centra. Cvičení a celkově fitness se stávají stále oblíbenější volnočasovou aktivitou. Sběr dat byl proveden pomocí elektronického a písemného dotazování, dotazník obsahoval celkem 16 otázek. Následná analýza byla provedena v programu IBM SPSS Statistics. Výzkumu se zúčastnilo 105 respondentů. Většina respondentů se o tomto crossfit centru dozvěděla díky svým přátelům a rodině. Nejčastější důvody pro pravidelné cvičení jsou zaměřeny na estetičnost těla a relaxaci. Nejdůležitějším faktorem při výběru crossfit centra je přístup trenéra.This bachelor work is dealing with analysis of consumer behavior of crossfit centre visitors. Exercise and overall fitness are becoming more and more popular free time activity. Data collecting was realized through electronic and paper questioning, the questionnaire contained 16 questions. Following analysis was realized in program IBM SPSS Statistics. On this research have participated 105 respondents. The majority of respondents have learned about this crossfit centre thanks to their friends and family. The most common reasons for regular exercise are focused on good looking body and relaxation. The most important factor when choosing crossfit centre is approach of coach.116 - Katedra marketingu a obchoduvelmi dobř

Identification of Factors Influencing Consumer Decision Making in the Watch Market

Tato diplomová práce se zabývá identifikací faktorů, které ovlivňují rozhodování spotřebitele na trhu mechanických hodinek. Jedná se o hodinky, které jsou poháněny čistě mechanickým strojkem bez jakékoliv elektroniky, baterie apod. Pro výzkum byla zvolena varianta kvantitativního výzkumu s využitím primárních dat, která byla získána pomocí dotazníkového šetření, přesněji metodou online dotazování. Výběrový soubor byl tvořen technikou vhodného úsudku. Výzkumu se zúčastnilo celkově 277 respondentů. Z výsledků je patrné, že mechanické hodinky nosí převážně muži s vyššími příjmy a vysokoškolským vzděláním. Většina respondentů se navíc o hodinky aktivně zajímá. Mezi respondenty jsou nejpopulárnější potápěčské hodinky s automatickým nátahem. Více než polovina dotazovaných vlastní hodinky Seiko, které pocházejí z Japonska. Avšak kdyby si respondenti mohli vybrat hodinky bez omezení rozpočtu, největší část z nich by volila švýcarskou značku Rolex. Před nákupem mechanických hodinek ovlivňují spotřebitele v největší míře recenze na internetu, doporučení přátel, ale také vlastní zkušenosti. Mezi nejdůležitější faktory při koupi mechanických hodinek patří design výrobku a typ strojku, který tyto hodinky pohání.This diploma thesis deals with the identification of factors that are influencing consumer decisions on the mechanical watch market. Mechanical watch is a type of watch that is powered by purely mechanical movement without any electronics, batteries etc. Quantitative research was used for collecting primary data, which were obtained through questionnaire survey, more precisely using computer assisted online interviewing (CAWI) method. A sample was created using appropriate judgment technique. A total of 277 respondents participated in the research. The results show that mechanical watches are worn mainly by men with higher incomes and university degree. Most respondents are actively interested in the mechanical watch industry. Among respondents are the most popular diving watches with automatic winding. More than a half of respondents own Seiko watches, which come from the Japan. However, if respondents were able to choose any watch brand without budget constraints, most of them would choose Swiss brand Rolex. Before buying mechanical watch, consumers are mostly influenced by reviews available on the internet, recommendations from friends and also by their own previous experiences. Most important factors when buying mechanical watches are design of the product and type of the movement, which is driving the watch.116 - Katedra marketingu a obchoduvýborn

Customer Typology on the Travel Market

The aim of this article is to create a customer typology on the travel market in the Czech Republic according to what way of travelling abroad consumers prefer. Quantitative research was used for conducting primary data, which were obtained through an online questionnaire survey in February 2022. The researched population consisted of residents of the Czech Republic, who are over 15 years old and travel abroad on holiday at least once a year (before Covid-19 pandemics). A total of 579 respondents completed the survey, from which 399 respondents travel abroad on holiday, remaining 180 interviewed people were excluded from the research as they do not travel abroad. All data were analysed using IBM SPSS Statistics program. Respondents expressed their agreement with a total of 14 statements depending on if they prefer individual or organised way of travelling abroad on holiday. Based on how they evaluated these statements they were divided into several segments, according to their common characteristics, using factor and cluster analysis. Four segments were defined for individual travel market: “Trendy travellers“, „Adventurers“, „Easy- going travellers“ and „Open-minded travellers“ and also four segments for the organised travel market: “Influenceable travellers“, „Indifferent travellers“, „Conservative travellers“ and „Loyal travellers“

Customer Typology on the Travel Market

The aim of this article is to create a customer typology on the travel market in the Czech Republic according to what way of travelling abroad consumers prefer. Quantitative research was used for conducting primary data, which were obtained through an online questionnaire survey in February 2022. The researched population consisted of residents of the Czech Republic, who are over 15 years old and travel abroad on holiday at least once a year (before Covid-19 pandemics). A total of 579 respondents completed the survey, from which 399 respondents travel abroad on holiday, remaining 180 interviewed people were excluded from the research as they do not travel abroad. All data were analysed using IBM SPSS Statistics program. Respondents expressed their agreement with a total of 14 statements depending on if they prefer individual or organised way of travelling abroad on holiday. Based on how they evaluated these statements they were divided into several segments, according to their common characteristics, using factor and cluster analysis. Four segments were defined for individual travel market: “Trendy travellers“, „Adventurers“, „Easy- going travellers“ and „Open-minded travellers“ and also four segments for the organised travel market: “Influenceable travellers“, „Indifferent travellers“, „Conservative travellers“ and „Loyal travellers“