Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness

Satisfaction of the consumer has been an extremely important focus area for researchers, academicians and business professionals. This study examines the impact of marketing mix elements on brand awareness and satisfaction. It also studies the effect of brand awareness on satisfaction. It further explores the mediating effect of brand awareness on the marketing mix elements and satisfaction. The state of Punjab (India) comprises the universe of study. Convenience sampling has been used to collect data from 350 consumers of durables market. Regression analysis has shown a positive relationship between marketing mix elements and brand awareness. It has been found that marketing mix elements predict satisfaction. Brand awareness has also been seen to be significantly related to satisfaction. A mediating test has shown that brand awareness partially mediates the effects of marketing mix elements on satisfaction. Keywords: Brand, brand awareness, consumer satisfaction, mediation, product, price, promotion, plac

Design of Domestic Helix Vertical Axis Wind Turbine to Extract Energy from Exhaust Fans

The application of wind energy in power generation is increasing day by day. Horizontal axis wind turbines (HAWT) are considered more efficient than vertical axis wind turbines (VAWT) but with urbanization and limited access to wind in cities, VAWT may offer greater advantages, as HAWT are generally used in wind farms as large wind turbines. In many high altitude regions, average wind velocity is around 5-8ms-1 which can be utilized for electricity production, but in cities, that are at lower altitudes and are congested, the kinetic energy of exhaust fans can be used for electricity production. This paper describes the design of VAWT that can be used to generate electricity at domestic level using the energy from exhaust fans. Keywords: Vertical Axis Wind Turbine (VAWT); Wind Energy; Design model; Innovation

Image analysis of Gray Matter alterations and White Matter lesions in Multiple Sclerosis

Multiple Sclerosis (MS) is a frequently disabling neurological disease affecting young adults. The disease has been characterized by recurrent areas of focal inflammation (plaques) in the CNS giving rise to episodic neurological signs and symptoms. Helminth-associated immunoregulation has been investigated by the utilization of controlled hookworm infection in MS. Many studies have reported brain atrophy in patients with MS. This has been demonstrated as a major factor for physical and cognitive impairment in MS. In this thesis, I present our studies using immunomodulation, coordinate-Based Meta-Analysis (CBMA), Meta-Analysis of Networks (CBMAN), and Meta-Regression and voxel based morphometry (VBM) to study disease activity in MS. 1) For a Randomized Double-Blinded Placebo-Controlled Trial, we examined the effect of hookworm treatment on white matter (WM) disease activity. 2) Localised grey matter (GM) Atrophy in Multiple Sclerosis and Clinically Isolated Syndrome (CIS) was investigated by Coordinate-Based Meta-Analysis, Meta-Analysis of Networks, and Meta-Regression of Voxel-Based Morphometry Studies to reveal the significantly consistent regions and networks of GM atrophy in MS or CIS. 3) A further VBM was conducted in the revealed clusters to investigate the difference in GM atrophy between hookworm and placebo arms of the clinical trial, during the course of intervention

Vultures in human-distorted landscapes of Balrampur, Uttar Pradesh, India pertaining to roosting and feeding sites

The Terai belt of Uttar Pradesh is blessed with a promising population of vultures, the chief obligate scavengers that have coexisted with humans for centuries. Balrampur district has the residential and migratory vulture population in their protected and unprotected areas. The study was undertaken from December 2016 to May 2019, to understanding how vultures persisted in human-altered landscapes with a focus on management of roosting and feeding sites. The results illustrated the presence of 7 vulture species in the study area that exhibited seasonal variations. The vulture population at roosting sites ranged from 10 to 600 comprising of individuals of Oriental white-rumped vulture (Gyps bengalensis), Himalayan Griffon (Gyps himalayensis) and 2-3 Cinereous vultures (Aegypius monachus). Being social foragers, vultures were seen feeding in flocks of 15-60 individuals. As per the observations, there was no dearth of carcasses for the scavengers; however, the presence of the feral dog population is a key hindrance. The risk to nesting and roosting sites is high due to the uncontrolled collecting of woods for domestic and commercial uses such as in hotel kitchens, brick kilns and at furniture shops. This information will aid to know where and how to focus conservation efforts on a regional and global scale with the involvement of local people

Dicephalic parapagus twin - A rare case report

We are reporting a rare case of a dicephalic parapagus twin born to multigravida mother diagnosed antenatally few hours before birth by ultrasonography. The baby was born by emergency cesarean section. The baby was full-term live male baby; however, the baby expired few hours after birth. Due to the rarity of the case, we are prompted to report this case

Image analysis of Gray Matter alterations and White Matter lesions in Multiple Sclerosis

Multiple Sclerosis (MS) is a frequently disabling neurological disease affecting young adults. The disease has been characterized by recurrent areas of focal inflammation (plaques) in the CNS giving rise to episodic neurological signs and symptoms. Helminth-associated immunoregulation has been investigated by the utilization of controlled hookworm infection in MS. Many studies have reported brain atrophy in patients with MS. This has been demonstrated as a major factor for physical and cognitive impairment in MS. In this thesis, I present our studies using immunomodulation, coordinate-Based Meta-Analysis (CBMA), Meta-Analysis of Networks (CBMAN), and Meta-Regression and voxel based morphometry (VBM) to study disease activity in MS. 1) For a Randomized Double-Blinded Placebo-Controlled Trial, we examined the effect of hookworm treatment on white matter (WM) disease activity. 2) Localised grey matter (GM) Atrophy in Multiple Sclerosis and Clinically Isolated Syndrome (CIS) was investigated by Coordinate-Based Meta-Analysis, Meta-Analysis of Networks, and Meta-Regression of Voxel-Based Morphometry Studies to reveal the significantly consistent regions and networks of GM atrophy in MS or CIS. 3) A further VBM was conducted in the revealed clusters to investigate the difference in GM atrophy between hookworm and placebo arms of the clinical trial, during the course of intervention

Coloring of food by the use of natural color extracted by beetroot (Beta Vulgaris), betalain pigment

Color is one of the most important quality attributesin the food products. The purpose of adding color in the foods is to make them attractive, to influence the consumer to buy the product and also to improve the quality of the food product. At the present time the demand ofnatural color is increased in worldwide due to the awareness of people on therapeutic medicinal properties and their benefits in the place of synthetic colors. Synthetic colors are harmful for health and show toxicity in food products. Natural color are those pigments which is derived from naturally sources such as plants, insects, animals, vegetables and fruits etc. among all these natural dyes, plantbased pigments have medicinal values so are mostly preferred. Today the food industry are mostly preferred the use of natural coloring pigment in their food products because the generation of this time is very possessive to their health and preferred the food product which is made from the use of natural color. The present study is based on the use of naturalcolors in food product in the place of synthetic color. The natural color was extracted from beetroot (Beta Vulgaris) named as betalain pigment. Betalain pigment is rich in antioxidant property, vitamin A and C and also a good source of iron, calcium etc.In this experiment the use of the natural color in the preparation of cookies.El color es uno de los atributos de calidad más importantes en los productos alimenticios. El propósito de agregar color a los alimentos es hacerlos atractivos, influir en el consumidor para que compre el producto y también mejorar la calidad del producto alimenticio. En la actualidad, la demanda de color natural se incrementa en todo el mundo debido a la conciencia de las personas sobre las propiedades medicinales terapéuticas y sus beneficios en lugar de los colores sintéticos. Los colores sintéticos son nocivos para la salud y muestran toxicidad en los productos alimenticios. Los colores naturales son aquellos pigmentos que se derivan de fuentes naturales tales como plantas, insectos, animales, verduras y frutas, etc. Entre todos estos tintes naturales, los pigmentos a base de plantas tienen valores medicinales, por lo que son los más preferidos. Hoy en día, la industria alimentaria prefiere en su mayoría el uso de pigmentos colorantes naturales en sus productos alimenticios porque la generación de este tiempo es muy posesiva para su salud y prefiere el producto alimenticio que se elabora a partir del uso de color natural. El presente estudio se basa en el uso de colorantes naturales en productos alimenticios en lugar de colorantes sintéticos. El color natural se extrajo de la remolacha (Beta Vulgaris) denominada pigmento betalaína. El pigmento betalaína es rico en propiedades antioxidantes, vitamina A y C y también una buena fuente de hierro, calcio, etc. En este experimento se utilizó el color natural en la preparación de galletas

Design and Develop of Sea Wave Power Plant

The energy of sea waves can be absorbed by wave energy converters in a variety of manners, but in every case the transferred power is highly fluctuating in several time-scales, especially the wave-to-wave or the wave group time-scales. In most devices developed or considered so far, the final product is electrical energy to be supplied to a grid. This paper discusses the use of sea wave energy with the help of oscillating column. The mechanism converts the wave energy in to electrical power by converting the oscillating motion of waves in to rotary motion. Using compression ring we can store the power produced by the impact. This stored energy can be utilized in other strokes. The sea, which covers three quarters of the world’s surface, has been little utilized to meet the peoples’ energy needs. Keywords: Wave Energy, Oscillating Column, Floating Column, Wave Spectrum, Pelton Turbine

Factors Influencing Artificial Intelligence Conversational Agents Usage in the E-commerce Field: A Systematic Literature Review

Artificial intelligence conversational agents have become an important strategy for business, both as an online shopping application and as a customer support solution, where they provide interactive communication for online customers. To ensure the effective usage and successful implementation of the conversational agents, the factors influencing customers\u27 attitudes and acceptance towards conversational agents need to be explored. This paper presents a systematic literature review of conversational agents in the field of e-commerce to identify the variables that influence conversational agents\u27 usage and to present the state-of-the-art in this research area. Twenty-four relevant papers are reviewed, and many significant factors are identified that positively influence customers\u27 acceptance, satisfaction, and trust towards conversational agents’ technology