9 research outputs found
The Meaning of Marketing Productivity Analysis
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textThe Marketing Accountant in Industry
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textDEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textMarketing Information Systems in the Major UK Banks
- Author
- Boone L.E.
- British Institute of Management
- Buzzell R.D.
- Channon D.F.
- Chisnall P.M.
- Cox D.F.
- Fletcher K.P.
- Graf F.
- Hayhurst R.
- Howcroft J.B.
- James W. Mitchell
- Jobber D.
- Kotler P.
- Kotler P.
- Leigh Sparks
- McIver G.
- McLeod J.
- Mosson M.
- Piercy N.
- Rae G.
- Sevin C.H.
- Smith S.V.
- Turnbull P.W.
- Uhl K.P.
- Watkins T.
- Watkins T.
- Worcester R.M.
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textCustomer equity: Making marketing strategy financially accountable
- Author
- A.M. Hughes
- Ashwin Aravindakshan
- C.H. Sevin
- D. Peppers
- D. Peppers
- D. Peppers
- D.A. Aaker
- D.E. Schultz
- D.I. Simester
- E. Anderson
- E. Gummeson
- F. Newell
- F. R. Dwyer
- G.V. Kass
- J.A. Sonquist
- J.E. Hogan
- J.E. Hogan
- K. L. Keller
- K. L. Keller
- Katherine N. Lemon
- M.D. Johnson
- M.L. Roberts
- P.D. Berger
- P.D. Berger
- P.E. Pfeifer
- P.J. Danaher
- P.M. Guadagni
- R. Blattberg
- R. Bolton
- R.J. Brodie
- R.K. Srivastava
- R.T. Rust
- R.T. Rust
- R.T. Rust
- R.T. Rust
- R.T. Rust
- R.T. Rust
- R.T. Rust
- Roland T. Rust
- S. Gupta
- S.D. Hunt
- S.M. Shugan
- T. Erdem
- Valerie A. Zeithaml
- W. Reinartz
- W.A. Kamakura
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMarketing Productivity Analysis: A Research Report
- Author
- Adams J.R.
- Baker M.J.
- Beaven D.
- Beik L.L.
- Breene T.
- Bucklin L.P.
- Christopher M.
- Clewitt R.M.
- Dietz S.
- Dobbs T.
- Driver J. C.
- Drucker P.
- Feder R.A.
- Foster D.W.
- Goodman S.R.
- Guiltinan J.P.
- Hoffman J.
- Hood N.
- Hoter C.
- Kotler P.
- Kyle P.
- Lambert D.M.
- Lambert D.M.
- Lawrence R. J.
- Lawrence R.J.
- Luck S.J.
- Matz A.
- Michael J. Thomas
- Nduna A. J.
- Patton J.A.
- Peckham J.O.
- Piercy N.
- Piercy N.
- Rayburn L.G.
- Reilly P.L.
- Sevin C.H.
- Smith G.
- Stapleton J.
- Thomas M.J.
- Thomas M.J.
- Thorelli H.B.
- Tirmann E.A.
- Tucker S.A.
- Wilson A.
- Wilson R.M.S.
- Wilson R.M.S.
- Wilson R.M.S.
- Wilson R.M.S.
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textMarketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
- Author
- Aaker David
- Aaker David
- Aaker David
- Achenbaum Alvin
- Aiken Leona
- Ambler Tim
- Anderson Eugene W
- Anderson Eugene W
- Arellano Manuel
- Baltagi Badi
- Banker R
- Barney Jay B
- Boulding William
- Boulding William
- Boulding William
- Bucklin Louis P
- BusinessWeek
- Byrd John
- Caves D.W
- Charnes Abe
- Chauvin Keith W
- Chen Yao
- Dekimpe M
- Dittus E.C
- Dutta Shantanu
- Erickson Gary
- Farrell M.J
- Fischer Harald
- Fortune
- Färe R
- Färe R
- Färe R
- Gonul Fusun
- Griffin Abbie
- Grilliches Zvi
- Gruca Thomas S
- Gupta A.K
- Hansen Mark H
- Hausman Jerry A
- Hayes R.H
- Hiemstra Craig
- Holstius K
- Horsky Dan
- Houston Mark
- Jacobson Roberts
- Jacobson Roberts
- Joseph Kissan
- Keller Kevin
- Keller Kevin
- Kim John
- Kothari S.P
- Kumar V
- Lee Ruby
- Luo Xueming
- Luo Xueming
- Luo Xueming
- Luo Xueming
- Malmquist S
- McAllister P.H
- McGuire Jean
- McLaughlim John
- Mittal Vikas
- Mizik Natalie
- Murthi B.P.S
- Naveen Donthu
- Ng Christina
- Penrose Edith T
- Rao Vithala
- Reichheld Frednerick F
- Roberts Peter
- Rust Roland
- Rust Roland
- Rust Roland
- Schumpeter J.A
- Sevin C.H
- Slotegraaf Rebecca J
- Sougiannis Theodore
- Srivastava Rajendra
- Srivastava Rajendra
- Strong Edward
- Szymanski David M
- Vakratsas Demetrios
- Wernerfelt Birger
- Wheelock David
- Wiggins Timothy
- Xueming Luo
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textRecent Study of Greek Religion in the Archaic through Hellenistic Periods
- Author
- Ackermann H.
- Asad T.
- Aubriot-Sevin D.
- Bachofen J.-J.
- Bateson P.
- Bell C.
- Bergquist B.
- Bergquist B.
- Bonnechère P.
- Brelich A.
- Bremmer J.
- Burchfiel K.
- Burkert W.
- Burkert W.
- Burkert W.
- Burkert W.
- Buxton R.
- Cancik H.
- Cantarella E.
- Casabona J.
- Cohen D.
- Connelly J.
- Cook A.B.
- Creuzer F.
- de Polignac F.
- de Polignac F.
- Deubner L.
- Dignas B.
- Dover K.
- Durkheim E.
- Edelstein L.
- Eitrem S.
- Eliade M.
- Faraone C.A.
- Faraone C.A.
- Faraone C.A.
- Fauth W.
- Feuerbach L.
- Finkelberg M.
- Finley M.
- Frazer J.
- Freud S.
- Gager J.
- Gernet L.
- Gill D.
- Girard R.
- Gordon C.H.
- Gordon R.L.
- Gordon R.L.
- Gradel I.
- Graf F.
- Graf F.
- Griffin J.
- Guthrie W.K.
- Habicht C.
- Hansen M.H.
- Harris E.M.
- Harrison J.
- Harrison T.
- Henrichs A.
- Hermann K.F.
- Hermary A.
- Hornblower S.
- Hubert H.
- Jeanmaire H.
- Johnston S.
- Jones L.
- Jordan D.
- Kern O.
- Latte K.
- Levinson B.
- Liddell C.
- Lloyd-Jones H.
- Lorenz K.
- Macchioro V.
- Martin G.
- Martin R.
- McClymond K.
- McDowell D.
- Meuli K.
- Motte A.
- Murphy J.
- Müller K.
- Nagy G.
- Nilsson M.
- Nock A.D.
- Ostwald M.
- Parker R.
- Parker R.
- Parker R.
- Parker R.
- Patterson O.
- Price S.
- Pritchett W.
- Pulleyn S.
- Rives J.
- Robert L.
- Robertson Smith W.
- Rubenstein L.
- Rutherford I.C.
- Rutherford I.C.
- Sachs A.
- Seaford R.
- Sourvinou-Inwood C.
- Sourvinou-Inwood C.
- Stengel P.
- Stengel P.
- Stroud R.
- Strousma G.
- Tylor E.
- Van Gennep A.
- Vernant J.-P.
- Vernant J.-P.
- von Pauly A.
- von Wilamowitz-Moellendorff U.
- Watkins C.
- West M.L.
- West M.L.
- Winkler J.
- Yadin Y.
- Yerkes R.
- Zaidman L.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full text
