Competitive priorities of telecommunication service provider: Wireless internet

The internet has developed to give many benefits to societies and has changed the way of doing business. The high competition in business due to many factors such as rapidly change in technology, issues of globalization , changing in consumer preferences and many more create a tough situation for companies to provide high quality products or services to achieve their customers' satisfaction. In developing a customer-driven operations strategy, firms should coordinate their overall goals with its core processes where the competitive priorities are the critical dimensions that each process must possess in order to satisfy internal and external customers. Competitive priorities need to be clearly identified and established as they represent the future focus of a company. Competitive priorities which includes cost, quality, time and flexibility are a useful tool for translating the goals of firm strategy to the level of actual processes which are important to meet customers' satisfaction. This study is conducted for the purpose of assessing the relative importance of competitive priorities elements that influence the consumers' choice in the wireless internet services which indicates that consumers' choice regarding wireless internet services is influenced by the elements of competitive priorities. All the six competitive priorities elements consists of cost, quality, time, flexibility, service and innovation that are very important in all operational process especially to the business oriented company like internet service providers