KOMUNIKACIJOM DO KONKURENTSKIH PREDNOSTI

In order to survive, business organizations need to create and maintain the ability to overcome their rivals in the competitive market of today\u27s globalized and networked world. To achieve this, business organizations need to find an answer to the question of how to do something better, or different than their competitors, and to have that so accepted by the potential customers. In theory and in practice, this kind of activity is known as strategic management. To achieve its goals, a business organization communicates with its surroundings, and by doing this, the communication itself becomes an important part of strategic management. To put it most simply, the surroundings can be perceived as the interior or the exterior one. Communication with the interior surroundings has in its goal to create a product or a service, and communication with the exterior surroundings has in its goal to sell that product or service. The process of exchange begins and ends with communication. Therefore, communication becomes an instrument for, and the area of achieving competition advancement. The satisfaction of customers can’t be achieved without the satisfaction of people who communicate with the customers directly,or indirectly.U suvremenom globaliziranom i umreženom svijetu poslovne organizacije da bi opstale na tržištu moraju stvoriti i održati sposobnost pobjeđivanja svojih suparnika u tržišnom natjecanju. Kako bi to uspjele poslovne organizacije moraju nalaziti odgovor na pitanje kako nešto učiniti bolje i/ili drugačije od konkurenata, a što će prihvatiti potencijalni potrošači. U teoriji i praksi ovakvo djelovanje poznato je kao stretegijski menadžment. Da bi ostvarila svoje ciljeve poslovna organizacija komunicira sa svojom okolinom, a time i komunikacija postaje važan dio strategijskog menadžmenta. Okolina se može najjednostavnije promatrati kao unutarnja i vanjska. Komunikacija sa unutarnjom okolinom ima za cilj proizvesti, stvoriti proizvod ili uslugu, a komunikacija sa vanjskom okolinom prodati proizvod ili uslugu. Proces razmjene počinje i završava komunikacijom, tako komunikacija postaje i alat i područje za ostvarivanje konkurentske prednosti. Zadovoljstvo potrošača ne može se postići bez zadovoljstva ljudi koji sa tim potrošačima komuniciraju direktno ili indirektno

The differences between human resource management in domestic and international environment

Today's business operation of a company goes beyond national boundaries while human resources are the only active resource of companies. Therefore, the topic of the actuality of human resources management in the domestic and international environment is becoming larger, which is also the starting point in the analysis of this issue. Considering the importance of human resources in business, this paper is concerned with the international human resource management, or the differences between human resource management in the domestic and international environment. The aim of this paper is to present international human resource management as a broader concept than national human resource management. Accordingly, the paper will show differences that come from human resources management in the national and international environment as well as some of the implications regarding the purpose and learning opportunities of companies that internationalize their business. The basic premise in this paper is that there are differences between human resource management in the domestic and international environment

Current therapy of the right ventricle myocardial infarction

Background. Acute myocardial infarction of the right ventricle (AMI-RV) is a separate subgroup within the scope of inferoposterior infarction of the left ventricle. It still represents the population of patients at high risk due to numerous, often hardly predictable complications and high mortality rate. Methods. In fifteen-year period (1987-2001) 3 765 patients with the acute myocardial infarction (AMI) of different localizations of both sexes – 2 283 males and 1 482 females of the average age 61.4 ± 4.6 years were treated in our institution. Anterior myocardial infarction was diagnosed in 2 146 (56.9%) patients, inferior in 1 619 (43.1%) patients, out of whom right ventricular infarction (RVI) was confirmed in 384 (23.7%). Thrombolytic therapy was administered in 163 (42.4%) patients with RVI, and in 53 (41.7%) of these patients balloon dilatation was performed with coronary stent implantation in 24 (45.2%). Results. Favorable clinical effect of the combined thrombolytic therapy and percutaneous transluminal coronary angioplasty (PTCA) was achieved in 51 (96.1%), and in only 2 (3.9%) of patients the expected effect wasn't achieved. Myocardial revascularization was accomplished in 6 (3.6%) and 1 patient died. In 3 (3.4%) patients primary balloon dilatation with the implantation of intracoronary stent was performed within 6 hours from the onset of anginal pain. In the other group of 221 (57.5%) patients with RVI who did not receive thrombolytic therapy, or it had no effect, 26 (11.7%) patients died, which indicated the validity and the efficacy of this treatment (p<0,01). In the whole group of patients with myocardial infarction of the right ventricle 31 (8.1%) died; in the group that received thrombolytic therapy and PTCA 5 (3.1%) died, while in the group treated in a conservative way 26 (11.7%) died. Conclusion. Combined therapy was successful in the treatment of patients with RVI and should be administered whenever possible, since it was the best prevention of life-threatening complications and the decrease in the mortality of those patients

The photo-neutrino process in astrophysical systems

Explicit expressions for the differential and total rates and emissivities of neutrino pairs from the photo-neutrino process $e^\pm + \gamma \to e^\pm + \nu + \bar\nu$ in hot and dense matter are derived. Full information about the emitted neutrinos is retained by evaluating the squared matrix elements for this process which was hitherto bypassed through the use of Lenard's identity in obtaining the total neutrino emissivities. Accurate numerical results are presented for widely varying conditions of temperature and density. Analytical results helpful in understanding the qualitative behaviors of the rates and emissivities in limiting situations are derived. The corresponding production and absorption kernels in the source term of the Boltzmann equation for neutrino transport are developed. The appropriate Legendre coefficients of these kernels, in forms suitable for multigroup flux-limited diffusion schemes are also provided.Comment: 26 pages and 7 figures. Version as accepted in Phys. Rev. D; three figures and related discussion revise

Differential Neutrino Rates and Emissivities from the Plasma Process in Astrophysical Systems

The differential rates and emissivities of neutrino pairs from an equilibrium plasma are calculated for the wide range of density and temperature encountered in astrophysical systems. New analytical expressions are derived for the differential emissivities which yield total emissivities in full agreement with those previously calculated. The photon and plasmon pair production and absorption kernels in the source term of the Boltzmann equation for neutrino transport are provided. The appropriate Legendre coefficients of these kernels, in forms suitable for multi-group flux-limited diffusion schemes are also computed.Comment: 27 pages and 10 figures. Submitted to Phys. Rev.